Word Jockey

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Payal,the CEO of WordJockey presented on 13th Aug, Startup Saturday,Headstart Mumbai

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Word Jockey

  1. 1.
  2. 2. A is for<br />
  3. 3. B is for<br />
  4. 4. C is for<br />
  5. 5. What is Good Content<br />
  6. 6. Fx (readers + useful information)<br />response generated <br />
  7. 7. But then, there is no formula for good content!<br />
  8. 8. There are just some Rules of Thumb<br />
  9. 9. Rule 1: Do not bore your audience<br />
  10. 10. How to make your content interesting?<br /><ul><li>Did you enjoy creating it?
  11. 11. Is it as fresh as your omelette?
  12. 12. Does your reader thank you for it?</li></li></ul><li>Rule 2: Be accurate factually and ‘sementically’…<br />…Else you are f****<br />
  13. 13. How a spelling mistake cost millions <br />
  14. 14. Rule 3:Shareable Would you share it if you were the reader?<br />
  15. 15. How to make your content shareable?<br />Informative, not stale – newness<br />Your domain - not out of place <br />Add Value to your Reader<br />
  16. 16.
  17. 17. Rule 4:Market your Content Well <br />
  18. 18.
  19. 19. Communication shapes the Character <br />of our Mind<br />
  20. 20. But who shapes the Character of<br /> your Communication?...<br />
  21. 21. A language Teacher?<br />
  22. 22. Or Uncle Sam and Queen Victoria?<br />Well it’s a matter of Honor!<br />Ah, no! It’s a matter of Honour<br />
  23. 23. Try us …<br />
  24. 24. Professional Writing & Communications Consultancy<br />
  25. 25. What we do…<br />
  26. 26. We lend a character to your words, shape your communication and help make impact. Through….<br />
  27. 27.
  28. 28. Nett nett, we get paid for our ideas, words and to have coffee<br />
  29. 29. What we do for the <br />Events & Activation people <br />
  30. 30. I2P: Ideas to Presentations<br />I2p is our program to help agencies create customised BTL brand solutions and convert them into great-looking presentations<br />
  31. 31. I2P: Ideas to Presentations: Benefits<br />Custom -shape your ideas to make saleable Concepts<br />
  32. 32. I2P: Ideas to Presentations: Benefits<br />Visualtelling & Storytelling in Presentations to make it better than the usual bland PPT style presentations<br />
  33. 33. Our other communication services….<br />Event Scripting<br />Emcee Scripting<br />AV Scripts for Theme Events<br />Copy for Collaterals<br />
  34. 34. Events/Activation Clientele…current / past<br />
  35. 35. Some brands worked upon<br />External <br /><ul><li>Mumbai Intl Boat Show
  36. 36. Johnson & Johnson
  37. 37. Mattel
  38. 38. Uninor Rush of Blood
  39. 39. Nahar Group</li></ul>Internal <br /><ul><li>Aviva
  40. 40. Havells
  41. 41. Sanofi Aventis
  42. 42. UTI
  43. 43. Stanchart
  44. 44. Kelloggs
  45. 45. Jubilant Foods
  46. 46. Dhanlaxmi Bank
  47. 47. Piramal
  48. 48. Franklin Templeton</li></ul>External <br />Vodafone (Hutch)<br />Unilever<br />Axis Bank<br />Airtel<br />Cadbury’s<br />Reuters<br />Diebold<br />E-serve<br />Carbon<br />Canara HSBC<br />
  49. 49. What we do for the <br />Brands &Businesses<br />
  50. 50. Brands & Business<br />
  51. 51. What we do<br /> for Publishers<br />
  52. 52. Publisher Services*<br />Take projects and commission to writers for <br />
  53. 53. Publisher Clients (current and past)<br />
  54. 54. What we do around Social Media<br />
  55. 55.
  56. 56.
  57. 57. Why us…<br />
  58. 58. Because<br /><ul><li>We are not ‘freelancers’
  59. 59. We are allergic to ordinary ideas
  60. 60. We dislike boring clients (NB: boring as a verb)
  61. 61. We love brands
  62. 62. We are flexible. Except in payment timelines.</li></li></ul><li>About us<br />Founder: Payal Shah Karwa<br />Payal’s Profile<br />MBA in Advertising & Communications, DEM<br />8 years’ of Integrated Brand Communications <br /> experience in:<br />Below the Line Planning <br />MarComm<br />PR, OOH, Social Media<br /><ul><li>Company Experience </li></ul>Out-of-Home Media India Pvt Ltd<br />Hanmer MS&L<br />Ogilvy & Mather<br />Midas Events. <br />
  63. 63. CONNECT with us….<br />+91 9322 920 200<br />www.thewordjockey.in<br />http://www.thewordjockeyblog.blogspot.com<br />http://indiamarketingcommunications.blogspot.com<br />Thank You<br />

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