Word Jockey
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Word Jockey

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Payal,the CEO of WordJockey presented on 13th Aug, Startup Saturday,Headstart Mumbai

Payal,the CEO of WordJockey presented on 13th Aug, Startup Saturday,Headstart Mumbai

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Word Jockey Word Jockey Presentation Transcript

  • A is for
  • B is for
  • C is for
  • What is Good Content
  • Fx (readers + useful information)
    response generated
  • But then, there is no formula for good content!
  • There are just some Rules of Thumb
  • Rule 1: Do not bore your audience
  • How to make your content interesting?
    • Did you enjoy creating it?
    • Is it as fresh as your omelette?
    • Does your reader thank you for it?
  • Rule 2: Be accurate factually and ‘sementically’…
    …Else you are f****
  • How a spelling mistake cost millions
  • Rule 3:Shareable Would you share it if you were the reader?
  • How to make your content shareable?
    Informative, not stale – newness
    Your domain - not out of place
    Add Value to your Reader
  • Rule 4:Market your Content Well
  • Communication shapes the Character
    of our Mind
  • But who shapes the Character of
    your Communication?...
  • A language Teacher?
  • Or Uncle Sam and Queen Victoria?
    Well it’s a matter of Honor!
    Ah, no! It’s a matter of Honour
  • Try us …
  • Professional Writing & Communications Consultancy
  • What we do…
  • We lend a character to your words, shape your communication and help make impact. Through….
  • Nett nett, we get paid for our ideas, words and to have coffee
  • What we do for the
    Events & Activation people
  • I2P: Ideas to Presentations
    I2p is our program to help agencies create customised BTL brand solutions and convert them into great-looking presentations
  • I2P: Ideas to Presentations: Benefits
    Custom -shape your ideas to make saleable Concepts
  • I2P: Ideas to Presentations: Benefits
    Visualtelling & Storytelling in Presentations to make it better than the usual bland PPT style presentations
  • Our other communication services….
    Event Scripting
    Emcee Scripting
    AV Scripts for Theme Events
    Copy for Collaterals
  • Events/Activation Clientele…current / past
  • Some brands worked upon
    External
    • Mumbai Intl Boat Show
    • Johnson & Johnson
    • Mattel
    • Uninor Rush of Blood
    • Nahar Group
    Internal
    • Aviva
    • Havells
    • Sanofi Aventis
    • UTI
    • Stanchart
    • Kelloggs
    • Jubilant Foods
    • Dhanlaxmi Bank
    • Piramal
    • Franklin Templeton
    External
    Vodafone (Hutch)
    Unilever
    Axis Bank
    Airtel
    Cadbury’s
    Reuters
    Diebold
    E-serve
    Carbon
    Canara HSBC
  • What we do for the
    Brands &Businesses
  • Brands & Business
  • What we do
    for Publishers
  • Publisher Services*
    Take projects and commission to writers for
  • Publisher Clients (current and past)
  • What we do around Social Media
  • Why us…
  • Because
    • We are not ‘freelancers’
    • We are allergic to ordinary ideas
    • We dislike boring clients (NB: boring as a verb)
    • We love brands
    • We are flexible. Except in payment timelines.
  • About us
    Founder: Payal Shah Karwa
    Payal’s Profile
    MBA in Advertising & Communications, DEM
    8 years’ of Integrated Brand Communications
    experience in:
    Below the Line Planning
    MarComm
    PR, OOH, Social Media
    • Company Experience
    Out-of-Home Media India Pvt Ltd
    Hanmer MS&L
    Ogilvy & Mather
    Midas Events.
  • CONNECT with us….
    +91 9322 920 200
    www.thewordjockey.in
    http://www.thewordjockeyblog.blogspot.com
    http://indiamarketingcommunications.blogspot.com
    Thank You