<ul><li>Increasing ROI on Ad spends </li></ul>NetPrice Services Private Limited - India [email_address] +91-9324724760 JG ...
Opportunity Global <ul><li>Estimated at ~ US$ 506 Billion,  </li></ul><ul><li>expected to grow to US$ 558 Billion by 2010 ...
Opportunity India <ul><li>Estimated at ~ US$ 4 Billion,  </li></ul><ul><li>expected to grow to US$ 7.2 Billion by 2010 </l...
Pain Points <ul><li>“ Half the money I spend on Advertising is Wasted, </li></ul><ul><li>Problem is I don’t know which hal...
Our Solution  - AdoRoi <ul><li>AdoRoi connects any prospect across SMS, IVR, Web & Wap platforms to the most efficient dea...
InquiryMonitor <ul><li>Inquiry Monitor informs, what gives you higher number of leads and from where such leads are genera...
MediaMonitor <ul><li>Media Monitor tells you, which media-communication (TV, print, Radio, OOH, etc.) has brought more lea...
LeadConvertor <ul><li>The Leads distributed to the Dealer Network, can be updated for the feed-back received remotely usin...
Team Tracker &  SMS Questionnaire <ul><li>Tracks the sales team wherever they are and also indicates the status of tasks a...
AdoRoi Process Flow ADVT Feedback Customer Reports   TV Print Radio Outdoor Internet Mobile SMS Voice  WAP WEB DTH Frontli...
Auto Response Filtering -MEDIA TAG -CREATIVE TAG -PRODUCT TAG -LOCAL OFFER TAG -LOCATION TAG -SALES EXECUTIVE  SELECTION
Hot leads – Flow Example Customer enters Postal PIN code/  city name Customer receives response Closest dealer gets an sms...
Key Benefits <ul><ul><ul><li>Accurate response measurement of conventional and online advertisements </li></ul></ul></ul><...
Company Overview <ul><li>NetPrice Services is incubated at SP Jain Business School - Mumbai </li></ul><ul><li>Current Team...
Team <ul><li>Mitesh Thakker – Founder, CEO </li></ul><ul><ul><li>An MBA from SP Jain with 10+ years experience in marketin...
Current Status <ul><li>Angel Funded to the tune of 200K US$ in 2007 </li></ul><ul><li>Pre-Revenue Stage </li></ul><ul><li>...
SnapShot’s of the Tool For Demo or Promo Video visit :  http://demo.adoroi.net/promovideo   Web-based Desktop - Control Pa...
<ul><li>Increasing ROI on Ad spends </li></ul>NetPrice Services Private Limited - India [email_address] +91-9324724760 JG ...
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StartupSaturday Mumbai Dec08 - AdoRoi Demo

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StartupSaturday Mumbai Dec08 - AdoRoi Demo

  1. 1. <ul><li>Increasing ROI on Ad spends </li></ul>NetPrice Services Private Limited - India [email_address] +91-9324724760 JG © NetPrice Services Pvt. Ltd .
  2. 2. Opportunity Global <ul><li>Estimated at ~ US$ 506 Billion, </li></ul><ul><li>expected to grow to US$ 558 Billion by 2010 </li></ul><ul><li>Promotional ad spend is approx 20% </li></ul><ul><li>AdoRoi opportunity is a derivative of this US$ 100 Billion </li></ul>
  3. 3. Opportunity India <ul><li>Estimated at ~ US$ 4 Billion, </li></ul><ul><li>expected to grow to US$ 7.2 Billion by 2010 </li></ul><ul><li>Promotional ad spend is approx 25% </li></ul><ul><li>AdoRoi opportunity is a derivative of this US$ 1 Billion </li></ul>
  4. 4. Pain Points <ul><li>“ Half the money I spend on Advertising is Wasted, </li></ul><ul><li>Problem is I don’t know which half ” </li></ul><ul><li>Lord Leverhulme 1851-1925 (Founder Unilever) </li></ul><ul><li>Current inefficiencies in call-for-action promotions – </li></ul><ul><ul><li>Poor follow up – no way of tracking leads </li></ul></ul><ul><ul><li>Huge time lag – response time is between 5-15 days during which the lead becomes cold </li></ul></ul><ul><ul><li>Lack of ROI measurement in conventional media on ad-spend </li></ul></ul>
  5. 5. Our Solution - AdoRoi <ul><li>AdoRoi connects any prospect across SMS, IVR, Web & Wap platforms to the most efficient dealer in his neighbourhood. </li></ul><ul><li>Along with it analyses which media-communication has brought more leads and business in which region </li></ul><ul><li>The product comprises of following modules: </li></ul><ul><ul><li>HotLeads </li></ul></ul><ul><ul><li>MediaMonitor </li></ul></ul><ul><ul><li>InquiryMonitor </li></ul></ul><ul><ul><li>LeadConverter </li></ul></ul>
  6. 6. InquiryMonitor <ul><li>Inquiry Monitor informs, what gives you higher number of leads and from where such leads are generated, (i.e which City, Pincode, location are your prospects located and in what numbers, what is the status of their purchase decision, etc.) </li></ul><ul><li>This is also reported live across the sales department online as to which agent/ dealer got how many inquiries, which region, city, state is having more potential, this all happens in real time and reduces the load on the call center. </li></ul>
  7. 7. MediaMonitor <ul><li>Media Monitor tells you, which media-communication (TV, print, Radio, OOH, etc.) has brought more leads and business in which region, also monitoring the efficiency of the local dealer before delivering the lead. </li></ul><ul><li>Thus these reports create an opening as how to make your promotional ad campaigns more effective thus making you derive more from advertisement money spent. </li></ul>
  8. 8. LeadConvertor <ul><li>The Leads distributed to the Dealer Network, can be updated for the feed-back received remotely using the SMS or Online Inquiry box by the Dealer / Sales Officers. </li></ul><ul><li>The LeadConvertor comes with a unique automated SMS reminder option, where-in if the prospect has asked the dealer to contact after 3 days, in such an event the dealer will be reminded on the 3rd day to connect with the customer. </li></ul><ul><li>Enhanced Dealer Productivity </li></ul>
  9. 9. Team Tracker & SMS Questionnaire <ul><li>Tracks the sales team wherever they are and also indicates the status of tasks assigned to each member of the team. Its use can be extended to maintain inter-office connectivity between any team or teams with interrelated tasks. </li></ul><ul><li>SMS Questionnaire is an non intrusive automatic validation of leads. Where in customized questions are asked and replied over sms. </li></ul>
  10. 10. AdoRoi Process Flow ADVT Feedback Customer Reports TV Print Radio Outdoor Internet Mobile SMS Voice WAP WEB DTH Frontline Sales Inquiry Monitor Media Monitor Region Monitor Team Monitor Lead Convertor Team Tracker SMS Questionnaire Hot Leads TOP MGMT MEDIA DEPT MARKETING & CRM DEPT SALES DEPARTMENT 3 Minutes 1- 2 Days © NetPrice Services Pvt. Ltd .
  11. 11. Auto Response Filtering -MEDIA TAG -CREATIVE TAG -PRODUCT TAG -LOCAL OFFER TAG -LOCATION TAG -SALES EXECUTIVE SELECTION
  12. 12. Hot leads – Flow Example Customer enters Postal PIN code/ city name Customer receives response Closest dealer gets an sms with customer details Deal close - 1 day © NetPrice Services Pvt. Ltd .
  13. 13. Key Benefits <ul><ul><ul><li>Accurate response measurement of conventional and online advertisements </li></ul></ul></ul><ul><li>Aids in optimizing Media Plan </li></ul><ul><ul><ul><li>Improves collaboration among sales, marketing and media divisions </li></ul></ul></ul><ul><li>Immediate and automated prospect handling </li></ul><ul><li>Measures responsiveness of distribution channel </li></ul>Increasing ROI of Promotional Ad-Spend © NetPrice Services Pvt. Ltd .
  14. 14. Company Overview <ul><li>NetPrice Services is incubated at SP Jain Business School - Mumbai </li></ul><ul><li>Current Team Strength - 15 </li></ul><ul><li>Operating from Mumbai and Chennai </li></ul><ul><li>Patented & Copyrighted Business Model in USA & India. </li></ul><ul><li>Awards / Recognitions for Innovation in Marketing: </li></ul><ul><ul><li>ISB Hyderabad for Business Plan Showcase ( Top 50 IT Innovations at TiE-ISB Connect 2007 Showcase ) </li></ul></ul><ul><ul><li>IISc Bangalore Runner-up at HeadStart Event - Enterprise Media Innovation 2007 </li></ul></ul><ul><ul><li>Red Herring Asia 100 Winner 2008 - Among 100 most innovative & disruptive companies in Asia </li></ul></ul>© NetPrice Services Pvt. Ltd .
  15. 15. Team <ul><li>Mitesh Thakker – Founder, CEO </li></ul><ul><ul><li>An MBA from SP Jain with 10+ years experience in marketing, strategy and BD across US, Africa & Asia </li></ul></ul><ul><ul><li>Started NetShoppee.com (B2C portal) in early 1999 </li></ul></ul><ul><ul><li>Director Marketing for BlueNet America Inc. </li></ul></ul><ul><li>K. Muralitharapandian - Co-Founder, COO </li></ul><ul><ul><li>A postgraduate in Computer Applications, A techno-operations professional with 12 years experience </li></ul></ul><ul><ul><li>Expertise in Software development & administration </li></ul></ul><ul><ul><li>Entrepreneurial stint in setting up a web design company </li></ul></ul><ul><ul><li>Handling product development and tech team in Chennai </li></ul></ul><ul><li>Subhas Dandapani – Head Technology & Chief Architect </li></ul><ul><ul><li>B.Tech (IT) from Anna University, Subhas is a Geek since his teens, and has won many national and state level technology awards </li></ul></ul><ul><ul><li>An architect with total grasp across databases, linux and web technologies </li></ul></ul><ul><ul><li>Keen eye on emerging technologies </li></ul></ul><ul><li>Prasaad Gadkari – Head Corporate Communication & Sales </li></ul><ul><ul><li>B. Tech (Chemical) & MBA from Nagpur University, Prasaad is an avid writer & trainer on technology applications for sales and marketing. </li></ul></ul><ul><ul><li>- Has 20+ Years of Sales & Marketing Experience </li></ul></ul><ul><ul><li>- Authored a book on E-Marketing </li></ul></ul><ul><ul><li>- Developed courses on Digital Salesmanship, Digital Marketing and Blogging </li></ul></ul>
  16. 16. Current Status <ul><li>Angel Funded to the tune of 200K US$ in 2007 </li></ul><ul><li>Pre-Revenue Stage </li></ul><ul><li>Product is Fully Developed & Tested </li></ul><ul><li>Copyright Awarded in India, Patent Pending in USA. </li></ul><ul><li>Beta Customers in India </li></ul><ul><li>Master Seller Appointed in India </li></ul><ul><li>In discussions with Master Seller/s in USA </li></ul><ul><li>Seeking Series ‘A’ Funding for Scaling up. </li></ul>© NetPrice Services Pvt. Ltd .
  17. 17. SnapShot’s of the Tool For Demo or Promo Video visit : http://demo.adoroi.net/promovideo Web-based Desktop - Control Panel ADoROI has a user friendly and intuitive Semantic Web Interface (Web-Desktop Feature), while the backend uses convergence technologies to integrate with SMS, IVR, DTH, USSD Interface. © NetPrice Services Pvt. Ltd .
  18. 18. <ul><li>Increasing ROI on Ad spends </li></ul>NetPrice Services Private Limited - India [email_address] +91-9324724760 JG THANK YOU © NetPrice Services Pvt. Ltd .
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