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Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
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Meter Down - Indias first autorickshaw magazine :)

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Meter Down presented at Startup Saturday Mumbai!

Meter Down presented at Startup Saturday Mumbai!

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  • 1. Start-Up Saturday<br />(Kudos to the guys who started this)<br />13th Feb 2010<br />
  • 2. What does Research say?<br />We conducted a survey among 200+ citizens of Mumbai, the following results came to light…<br />The amount of time spent in the rickshaw<br />How the time is being spent<br />The need for a stimulant in the rickshaw<br />
  • 3. Average Time Spent in Auto<br />
  • 4. Time-Pass<br />
  • 5. What is unique about Meter Down Inc<br />Meter Down is India’s first full fledged effort to use the potential of auto rickshaws for brand building.<br />By this we mean rickshaws are:<br />Innovative and clutter free media alternative<br />Potential for a touch and feel experience<br />To make every ride delightful <br />
  • 6. Our Product offering<br />
  • 7. Our Product offering<br />Meter Down Shelf<br />
  • 8. Our Product offering<br />Meter Down Customized Shelf<br />
  • 9. Target Group<br />College students – 16 to 24 years<br />Working professional – 23 to 30 years<br />Targeted Area<br /><ul><li>Bandra, Kahar, Santacruz, Vile Parle, Juhu, Andheri, Lokhandwala, Oshiwara, Goregaon. (West)</li></li></ul><li>Meter Down: The Mag<br />Meter Down is India’s first Auto Rickshaw magazine<br />Wide range of content<br />Timely insight on everything from local entertainment to the hottest hairstylists.<br />Utility listing.<br />It will add value to the passenger’s ride by delivering delightful content, free of cost!<br />
  • 10. Shelf – Visibility Guaranteed!<br />An rectangular acrylic shelf (5’ X 8’ )inches<br />Strategically placed behind the drivers seat to hold the magazine.<br />Innovative opportunity to grab eye balls.<br />Can also be customized as per the brand’s communication to facilitate higher brand recall / touch and feel experience.<br />
  • 11. Meter Down vs leading Dailies<br />
  • 12. We Are Live<br />Meter Down is live with 300 Auto Rickshaws<br />Increase the fleet to 500 Rickshaws by March end<br />Break even in the first month while running at half the capacity.<br />
  • 13. THANK YOU<br />Contact:<br />Mulchand: 98336 83379<br /> Simi: 97692 82719<br /> Ishan: 99307 54657<br />meterdownmagazine@gmail.com<br />

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