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Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
Meter Down - Indias first autorickshaw magazine :)
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Meter Down - Indias first autorickshaw magazine :)

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Meter Down presented at Startup Saturday Mumbai!

Meter Down presented at Startup Saturday Mumbai!

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Transcript

  • 1. Start-Up Saturday
    (Kudos to the guys who started this)
    13th Feb 2010
  • 2. What does Research say?
    We conducted a survey among 200+ citizens of Mumbai, the following results came to light…
    The amount of time spent in the rickshaw
    How the time is being spent
    The need for a stimulant in the rickshaw
  • 3. Average Time Spent in Auto
  • 4. Time-Pass
  • 5. What is unique about Meter Down Inc
    Meter Down is India’s first full fledged effort to use the potential of auto rickshaws for brand building.
    By this we mean rickshaws are:
    Innovative and clutter free media alternative
    Potential for a touch and feel experience
    To make every ride delightful
  • 6. Our Product offering
  • 7. Our Product offering
    Meter Down Shelf
  • 8. Our Product offering
    Meter Down Customized Shelf
  • 9. Target Group
    College students – 16 to 24 years
    Working professional – 23 to 30 years
    Targeted Area
    • Bandra, Kahar, Santacruz, Vile Parle, Juhu, Andheri, Lokhandwala, Oshiwara, Goregaon. (West)
  • Meter Down: The Mag
    Meter Down is India’s first Auto Rickshaw magazine
    Wide range of content
    Timely insight on everything from local entertainment to the hottest hairstylists.
    Utility listing.
    It will add value to the passenger’s ride by delivering delightful content, free of cost!
  • 10. Shelf – Visibility Guaranteed!
    An rectangular acrylic shelf (5’ X 8’ )inches
    Strategically placed behind the drivers seat to hold the magazine.
    Innovative opportunity to grab eye balls.
    Can also be customized as per the brand’s communication to facilitate higher brand recall / touch and feel experience.
  • 11. Meter Down vs leading Dailies
  • 12. We Are Live
    Meter Down is live with 300 Auto Rickshaws
    Increase the fleet to 500 Rickshaws by March end
    Break even in the first month while running at half the capacity.
  • 13. THANK YOU
    Contact:
    Mulchand: 98336 83379
    Simi: 97692 82719
    Ishan: 99307 54657
    meterdownmagazine@gmail.com

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