Start-Up Saturday (Kudos to the guys who started this) 13th Feb 2010
What does Research say? We conducted a survey among 200+ citizens of Mumbai, the following results came to light… The amount of time spent in the rickshaw How the time is being spent The need for a stimulant in the rickshaw
What is unique about Meter Down Inc Meter Down is India’s first full fledged effort to use the potential of auto rickshaws for brand building. By this we mean rickshaws are: Innovative and clutter free media alternative Potential for a touch and feel experience To make every ride delightful
Meter Down: The Mag Meter Down is India’s first Auto Rickshaw magazine Wide range of content Timely insight on everything from local entertainment to the hottest hairstylists. Utility listing. It will add value to the passenger’s ride by delivering delightful content, free of cost!
Shelf – Visibility Guaranteed! An rectangular acrylic shelf (5’ X 8’ )inches Strategically placed behind the drivers seat to hold the magazine. Innovative opportunity to grab eye balls. Can also be customized as per the brand’s communication to facilitate higher brand recall / touch and feel experience.