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Satish Vijaykumar at Startup Saturday
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Satish Vijaykumar at Startup Saturday

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Satish presented his ideas on using mobile to market a startup. This was at Startup saturday Mumbai - December 2009.

Satish presented his ideas on using mobile to market a startup. This was at Startup saturday Mumbai - December 2009.

More in: Business , Technology
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Transcript

  • 1. Mobile Campaign Ideas
    Sharing some insights.
  • 2. Indian Telecom Scenario
    Around 500 Million Mobile users in India today with a tele-density of around 40% - TRAI.
    Over 70% of the Mobile Base in India have handsets capable of supporting GPRS
    Although the total number of GPRS users in India is in upwards of 70 Million , the active users are estimated to be between 30-35 Million users
  • 3. SMS Keyword & Short codes
    Short Code e.g.. (53636)
    Medium Code e.g..(5676767)
    Long Code e.g.. (9924699246)
    Lead Generation + Interactivity for Startup's
    Pan India Connectivity
    Real Time Live interface to monitor leads.
    Costs between 2k -5k per month
    Short code makes more sense than Long code.
    Reach 500 Million people
    ALead could change a Startup’s fortune
  • 4. SMS Interactivity
    Pull
    Startup Info
    Download Link
    Contests
    Voting Polls
    Push
    Costs between 8 paisa to 20 paisa per SMS.
    Can use you own database or acquire database
    Data Available A/S/L
    Over 10 Crore numbers
    Costs between 5k to 15k per month
    Mobile Integrations : You can Forwards & integrate the Keyword requests with your Applications
  • 7. Benefits
    Awareness
    Direct Targeting
    Increase in Site Visits
    Increase in Leads
    Word of mouth publicity
    Free Viral Marketing
  • 8. Mobile Web Wap/Apps
    Mobilize and built a Mobile version of your Website
    Users & prospects can check features of the products & offers
    Click2call & Click2 fwd features for immediate response
    Develop Java, iPhone Apps for a richer user experience
  • 9. OBD – Voice Push
    Promotional Campaign , Audio clip can be pushed to a Database of Mobile Numbers Database
    30 Secs or 60 secs
    Costs between 60 paisa – Rs 1.20
    Result : Personal Touch, Reaching out to the audience, Creates a connection with Startup and Target Group.
  • 10. Blue Casting
    Using Blue Tooth Nodes to do proximity marketing.
    Kiosk can be rented to promote your Applications, Content or message. Eg. Using Bluetooth at NASSCOM to reach out & promote you cool new App.
    Range : Around 500 meters
    Approx rentals : Between 4k -10k Per month.
    Cons: People are bit wary about receiving anything.
  • 11. Wireless Community
    Startups can create a ever increasing database of users and engage them regularly with Product updates, news , contests etc.
    Free options Google SMS, SMS Ghupshup.
    SMS push with own branded Sender Id.
  • 12. Viral Marketing
    Every SMS that is sent to Target Group has the potential to be forwarded further to his friends.
    Viral marketing is free as the cost is borne by the user.
    Viral marketing is more effective as the SMS is sent by a more trusted source i.e. Friend to Friends.
    Viral marketing also leads to word of Mouth, SMS Forwarding etc
  • 13. Thanks
    Do feel free to contact me
    Satish@bombaylives.com
    +91 9833443545
    @bombaylives
  • 14. The Sapling Project
    Date: 19/12/2009Time : 11 am Venue : Shivaji Park Dadar, Opp Barista, Mumbai.
    http://thesaplingproject.com