A Startup’s Learning
Startup Saturday, Mumbai
#Who - FreeCharge.in
• Get Retail Discount Coupons With Every Mobile Recharge.
• 50K+ Fans On Facebook.
• 2500+ transactions Daily
• 10K+ Coupons Couriered Daily.
• #2 Amongst Recharge Sites
• #2 Amongst Couponing Sites
#Why - Trust
• Free Recharge = Too Good To Be True
• Nigerian Scam
• Launch Offer
#What – Real People
• Make them say “It is for real”
• Make them show “It is for real”
• Twitter – Short Lived. TG Missing.
• Orkut – Little Viral. TG Inactive.
• FaceBook – Viral + Life + Audience
• Blogs – Works Great. Need meaty content.
• TV/Print Media – Not in our control (ET Now )
• Startup Saturday – Thank You!
• Complaint Forums – Bonus
• Create Fan Page (or a Frandship Profile)
• Get a DP of Correct Dimension.
• Get 25 fans – Get a vanity URL
• Create Custom FBML Tab – Set As Default Landing Page
• Get a Curator (or two)
• A little $$ helps accelerate
How To Talk
• Status Updates – Must Have Brand Name + Call to Action
• Consumer Responses - Must have data to Convince.
• General Query Replies - Will be tiring but gives real new
users so always reply in detail
#Sixers – What Worked
• Fan Pics = Brand Image + Story for
• Conversation = Buzz
• Active Fans = Reduces load + Increases
• Trust Gained = Site Bounce Rate
• Buying fans
• Solving Consumer Issues on Fan Page
• No Discipline + No Process =Sleepless nights
• Being inactive.
• Fan Page can became complaint forum