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Freecharge by Naman Sarawagi

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LP: Freecharge by Naman Sarawagi

LP: Freecharge by Naman Sarawagi

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Freecharge by Naman Sarawagi Presentation Transcript

  • 1. #SocialMedia A Startup’s Learning Startup Saturday, Mumbai
  • 2. #Who - FreeCharge.in
    • Get Retail Discount Coupons With Every Mobile Recharge.
    • 50K+ Fans On Facebook.
    • 2500+ transactions Daily
    • 10K+ Coupons Couriered Daily.
    • #2 Amongst Recharge Sites
    • #2 Amongst Couponing Sites
  • 3. #Why - Trust
    • Free Recharge = Too Good To Be True
    • Nigerian Scam
    • Launch Offer
    • Limitations
  • 4. #What – Real People
    • Make them say “It is for real”
    • Make them show “It is for real”
  • 5. #Where
    • Twitter – Short Lived. TG Missing.
    • Orkut – Little Viral. TG Inactive.
    • FaceBook – Viral + Life + Audience
    • Blogs – Works Great. Need meaty content.
    • TV/Print Media – Not in our control (ET Now )
    • Startup Saturday – Thank You!
    • Complaint Forums – Bonus
  • 6. #How
    • Create Fan Page (or a Frandship Profile)
    • Get a DP of Correct Dimension.
    • Get 25 fans – Get a vanity URL
    • Create Custom FBML Tab – Set As Default Landing Page
    • Get a Curator (or two)
    • A little $$ helps accelerate
  • 7.  
  • 8.  
  • 9. Activate
    • Contests – $$
    • Conversations – Time
    • Viral Stuff - Creativity
    • Survey – Audience Motivation
  • 10. #Contests - Upload Pics
  • 11. #Viral
  • 12. How To Talk
    • Status Updates – Must Have Brand Name + Call to Action
    • Consumer Responses - Must have data to Convince.
    • General Query Replies - Will be tiring but gives real new users so always reply in detail
  • 13. #Sixers – What Worked
    • Fan Pics = Brand Image + Story for Retailers
    • Conversation = Buzz
    • Active Fans = Reduces load + Increases Trust
    • Trust Gained = Site Bounce Rate Reduces
  • 14. Bloopers
    • Buying fans
    • Solving Consumer Issues on Fan Page
    • No Discipline + No Process =Sleepless nights
    • Being inactive.
    • Fan Page can became complaint forum overnight
  • 15. Let’s Talk
    • facebook.com/freecharge
    • facebook.com/eviral
    Thank You