Freecharge by Naman Sarawagi

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LP: Freecharge by Naman Sarawagi

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Freecharge by Naman Sarawagi

  1. 1. #SocialMedia A Startup’s Learning Startup Saturday, Mumbai
  2. 2. #Who - FreeCharge.in • Get Retail Discount Coupons With Every Mobile Recharge. • 50K+ Fans On Facebook. • 2500+ transactions Daily • 10K+ Coupons Couriered Daily. • #2 Amongst Recharge Sites • #2 Amongst Couponing Sites
  3. 3. #Why - Trust • Free Recharge = Too Good To Be True • Nigerian Scam • Launch Offer • Limitations
  4. 4. #What – Real People • Make them say “It is for real” • Make them show “It is for real”
  5. 5. #Where • Twitter – Short Lived. TG Missing. • Orkut – Little Viral. TG Inactive. • FaceBook – Viral + Life + Audience • Blogs – Works Great. Need meaty content. • TV/Print Media – Not in our control (ET Now ) • Startup Saturday – Thank You! • Complaint Forums – Bonus
  6. 6. #How • Create Fan Page (or a Frandship Profile) • Get a DP of Correct Dimension. • Get 25 fans – Get a vanity URL • Create Custom FBML Tab – Set As Default Landing Page • Get a Curator (or two) • A little $$ helps accelerate
  7. 7. Activate • Contests – $$ • Conversations – Time • Viral Stuff - Creativity • Survey – Audience Motivation
  8. 8. #Contests - Upload Pics
  9. 9. #Viral
  10. 10. How To Talk • Status Updates – Must Have Brand Name + Call to Action • Consumer Responses - Must have data to Convince. • General Query Replies - Will be tiring but gives real new users so always reply in detail
  11. 11. #Sixers – What Worked • Fan Pics = Brand Image + Story for Retailers • Conversation = Buzz • Active Fans = Reduces load + Increases Trust • Trust Gained = Site Bounce Rate Reduces
  12. 12. Bloopers • Buying fans • Solving Consumer Issues on Fan Page • No Discipline + No Process =Sleepless nights • Being inactive. • Fan Page can became complaint forum overnight
  13. 13. Let’s Talk facebook.com/freecharge facebook.com/eviral Thank You

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