Freecharge by Naman Sarawagi

#SocialMedia A Startup’s Learning Startup Saturday, Mumbai

#Who - FreeCharge.in
Get Retail Discount Coupons With Every Mobile Recharge.
50K+ Fans On Facebook.
2500+ transactions Daily
10K+ Coupons Couriered Daily.
#2 Amongst Recharge Sites
#2 Amongst Couponing Sites

#Why - Trust
Free Recharge = Too Good To Be True
Nigerian Scam
Launch Offer
Limitations

#What – Real People
Make them say “It is for real”
Make them show “It is for real”

#Where
Twitter – Short Lived. TG Missing.
Orkut – Little Viral. TG Inactive.
FaceBook – Viral + Life + Audience
Blogs – Works Great. Need meaty content.
TV/Print Media – Not in our control (ET Now )
Startup Saturday – Thank You!
Complaint Forums – Bonus

#How
Create Fan Page (or a Frandship Profile)
Get a DP of Correct Dimension.
Get 25 fans – Get a vanity URL
Create Custom FBML Tab – Set As Default Landing Page
Get a Curator (or two)
A little $$ helps accelerate

Activate
Contests – $$
Conversations – Time
Viral Stuff - Creativity
Survey – Audience Motivation

#Contests - Upload Pics

#Viral

How To Talk
Status Updates – Must Have Brand Name + Call to Action
Consumer Responses - Must have data to Convince.
General Query Replies - Will be tiring but gives real new users so always reply in detail

#Sixers – What Worked
Fan Pics = Brand Image + Story for Retailers
Conversation = Buzz
Active Fans = Reduces load + Increases Trust
Trust Gained = Site Bounce Rate Reduces

Bloopers
Buying fans
Solving Consumer Issues on Fan Page
No Discipline + No Process =Sleepless nights
Being inactive.
Fan Page can became complaint forum overnight

Let’s Talk
facebook.com/freecharge
facebook.com/eviral
Thank You

Freecharge by Naman Sarawagi

by HeadStart Foundation

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