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Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
Freecharge by Naman Sarawagi
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Freecharge by Naman Sarawagi

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LP: Freecharge by Naman Sarawagi

LP: Freecharge by Naman Sarawagi

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Transcript

  • 1. #SocialMedia A Startup’s Learning Startup Saturday, Mumbai
  • 2. #Who - FreeCharge.in • Get Retail Discount Coupons With Every Mobile Recharge. • 50K+ Fans On Facebook. • 2500+ transactions Daily • 10K+ Coupons Couriered Daily. • #2 Amongst Recharge Sites • #2 Amongst Couponing Sites
  • 3. #Why - Trust • Free Recharge = Too Good To Be True • Nigerian Scam • Launch Offer • Limitations
  • 4. #What – Real People • Make them say “It is for real” • Make them show “It is for real”
  • 5. #Where • Twitter – Short Lived. TG Missing. • Orkut – Little Viral. TG Inactive. • FaceBook – Viral + Life + Audience • Blogs – Works Great. Need meaty content. • TV/Print Media – Not in our control (ET Now ) • Startup Saturday – Thank You! • Complaint Forums – Bonus
  • 6. #How • Create Fan Page (or a Frandship Profile) • Get a DP of Correct Dimension. • Get 25 fans – Get a vanity URL • Create Custom FBML Tab – Set As Default Landing Page • Get a Curator (or two) • A little $$ helps accelerate
  • 7. Activate • Contests – $$ • Conversations – Time • Viral Stuff - Creativity • Survey – Audience Motivation
  • 8. #Contests - Upload Pics
  • 9. #Viral
  • 10. How To Talk • Status Updates – Must Have Brand Name + Call to Action • Consumer Responses - Must have data to Convince. • General Query Replies - Will be tiring but gives real new users so always reply in detail
  • 11. #Sixers – What Worked • Fan Pics = Brand Image + Story for Retailers • Conversation = Buzz • Active Fans = Reduces load + Increases Trust • Trust Gained = Site Bounce Rate Reduces
  • 12. Bloopers • Buying fans • Solving Consumer Issues on Fan Page • No Discipline + No Process =Sleepless nights • Being inactive. • Fan Page can became complaint forum overnight
  • 13. Let’s Talk facebook.com/freecharge facebook.com/eviral Thank You

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