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Dewink - Every Startup has a story to tell, for us the stories are our Startup
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Dewink - Every Startup has a story to tell, for us the stories are our Startup


Dewink made a lightening pitch at Startup Saturday Mumbai - Feb 2010. …

Dewink made a lightening pitch at Startup Saturday Mumbai - Feb 2010.
"Every Startup has a story to tell, for us the stories are our Startup"

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  • 1.
  • 2. Every Startup has a story to tell. For us, the stories are our Startup!
  • 3. This is Iris. He is surrounded by stories. Stories by the fireplace, stories by the bed, stories with grandma and stories with friends. Weird, Scary, Funny, Courageous stories that nurture different experiences.
  • 4. Iris gained a lot from all these magical stories. Each story gave him a different experience, experiences that made him more creative, imaginative, adventurous and a fearless discoverer.
  • 5. His old story sources are now drying up.
    WHY ?
    Tones of school work and technology promotes passive consumerism, which doesn’t provide new experiences to Iris.
    PROBLEM: Iris is now sad and very lonely. He does not have stories around him anymore.
  • 6. Because there are no stories around Iris and modern technology has turned Iris into a passive consumer, he has lost his creative edge. Creativity that gave him the license to be a discoverer, to be imaginative and a creator.
  • 7. Mission:
    Connect Iris back to his stories
    Iris @ School
    Iris @ Homework
    Iris @ Friends
    Comic Life
    To devise a solution to return Iris his stories, we need to study his daily schedule.
  • 8. Our Solution is a creative community for children under 13 where they canwrite, illustrate and share their original stories through innovative story building applications.
  • 9.
    a) Everyone has a story to tell and Dewink helps children build, share, exchange and connect through their stories.
    b) Dewinkmakes ‘Story-Writing’ interesting, fun, collaborative and social through it’s ingenious story building applications.
  • 10. Dewink’sFocus Areas:
    Inventing a pool of very innovative and interesting Online Story Building Applications.
    b) Building a dedicated Community of Young Children Writers from different countries.
  • 11. SomeStory Building Applications
    ‘Story Den’: The story application is done offline with children first choosing 5 characters out of multiple characters and placing it over 5 vacant spaces. Then the main character is chosen and put in the oval slot (den) to connect the remaining 5 characters which were chosen earlier.
  • 12. b) ‘Story-Scrabble’ : Connect different characters and their weird characteristics to make a story.
  • 13. Some Numbers
    20 million children in virtual world by 2011, up from 8.2 million in 2008
    Advertisers spend $15 billion/year targeting kids through sites like Neopets
    12 million within 2 years
    6 million within 2 years
    5.07 million users under 13
  • 14. Our Direct Competitors
    Collaborative storytelling for families and friends.
    September 2009
    Imagine a story. Create a book.
    MIT media labs – March ’08
    Barnes & Noble – Sept ‘09
  • 15. Our Edge
    • Ingenious Story Building Applications: Bank of applications built through thorough interaction with children.
    • 16. Community of Young Children Writers: Focus on building a truly global community that impacts every child who comes in contact with it.
  • How do we make money now?
    Conducting ‘Creative Story Building Workshops’ in some of the International Schools of Ahmedabad.
    We are bootstrapped with investments by family
    How do we plan to make money in the future?
    eBook downloads.
    Year 1:
    Total books created* = 10,000
    Assuming at least 50% of parents buy one book of their child = 5,000 x 100 = Rs. 5,00,000
  • 17. Overview of
    Story Writing Applications
    Orbit 2 :
    Community of like-minded, children writers from different countries.
    Story Writing Applications:
    Making the journey of writing
    stories fun, collaborative and social.
    Orbit 1 :
    Landing point of children.
  • 18. Team
    Rohan Gulati: Passed out as a mechanical engg from NIT Surat in 2008. Started with with the idea of providing virtual dadis to children in final year of college and graduated to the idea behind
    Anubhuti Mishra: Passed out as a mechanical enng from NIT Surat in 2008. Started with Rohan in final year of college. Worked with a startup in children’s educational field before joining Rohan on
  • 19. Why @ Startup Saturday?
    Looking for experienced technical people to help us cross the chasm: offline to online.
  • 20. Thank-You