Adfortheday final


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  • India, Monday, November 14, 2011: Bangalore based start-up, a Ribosome
    Innovations product, is an online portal for advertisers to showcase their ads to specific audience, who
    opt-in to watch ads that are of interest to them; today announced opening its website to everyone
    free-of-charge for a short duration. The website is a pioneer in bringing ads meant for television to the
    online platform, helping companies reach out to its target audience and receive feedback directly, in the
    process saving millions.

    Why advertisers have shown interest in the platform is because it helps them connect with their target
    audience. It also provides them with a platform to sell directly and get appropriate and immediate
    feedback from the customers. Given that it’s an opt-in system, the advertisers enjoy undivided
    attention on a clutter-free screen, from their target audience. It also helps them understand consumer
    behavior, in a way never before possible through television ad, and all this at a fraction of the cost. With providing these services free to try, it is a great opportunity to try out this platform

    What attracts people to visit the site everyday just for a minute is that, only ads relevant to them will
    be shown as they get to pick their area of interest. Also a user gain a point for every ad they watch and
    more points if they decide to share the ad, a scoreboard that displays the user’s rank compared to other
    users is used to pick a winner for the week, who receives $100. Not to disappoint its other users, the
    website also gives coupons and other exciting prizes like an iPod to anyone who crosses 100 points. has seen over 10 winners in just a few weeks. To the users, it’s a great way to connect
    with their favorite brands, make their opinion count and in the process win some cool prizes.

    Srinivas Murthy, Founder of Ribosome Innovations, where came from, said, “Having
    worked in prominent advertising agencies and working closely with brands for a decade, we understand
    the difficulty companies go through to reach out to their target audience, helps to
    precisely solve this problem by providing a clever and simple tool to the hands to the advertisers. As a
    startup ourselves, we are aware how startup companies with limited media spend, struggle to reach
    right audience. It does not matter whether you are a start-up, an NGO, a blogger or an advertiser, if you
    can put your messages in a 45 second video, flash file, or even simple slideshow, we will help you to
    reach out to your target market.”

    About, a Ribosome Innovations product, is an online portal that provides a platform for

    advertisers to reach out to their target audience, using 45 second content about their product. The
    website allows users to opt-in to watch ads from industries that are relevant to them by sparing just
    a minute a day. has pioneered a system of pull-advertising instead of the traditional
    push-adverting making it the preferred destination for all brands looking to engage positively with their
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  • 09/22/11
  • 09/22/11
  • Adfortheday final

    1. 2. Who are we?
    2. 3. <ul><li>a website that micro targets ads to your specific TG </li></ul><ul><li>ensures their attention span for one whole minute </li></ul><ul><li>& </li></ul><ul><li>lets you measure ROI through a comprehensive feedback mechanism </li></ul>
    3. 4. What is the problem we solve?
    4. 5. As a Brand Manager, you’ll find that this is the most important tool you’ll ever come across to make sure your consumers watch your ad without intruding, annoying or irritating them by reaching them when they don’t expect you.
    5. 6. Most of the time… this is how a consumer sees your ad online His response… head straight to the close button
    6. 7. It isn’t that they don’t want your message… In fact our study shows, they do But not in the usual intrusive way it is offered
    7. 8. So far… there hasn’t been a way to present your ads to the consumer like a gentleman So far… there has not been a medium that assures your ads will be watched with willingness
    8. 9. The Solution
    9. 10. Welcome to ™ (Patent pending) Ads that behave. Ads that reward.
    10. 11. How it works? Here’s a video that helps you understand adfortheday better…
    11. 12. Power in your hands to target ads to the right TG, the right way Register once and login anytime… select the demographics & location of your consumer…  upload an ad & select the date… set a small reward… ask two questions… specify a link to your product site… and sit back and relax while we do the rest
    12. 13. <ul><li>Our special algorithm ensures… </li></ul><ul><li>only your selected TG gets exposed to your ad </li></ul><ul><li>spends a minute watching it uninterrupted </li></ul><ul><li>-and gives you feedback too </li></ul>
    13. 14. <ul><li>Consumers willingly see your ad </li></ul><ul><li>You get their uninterrupted attention on your ad for a minute </li></ul><ul><li>They share your ad with friends on social media </li></ul><ul><li>They give you feedback on the effectiveness of the ad </li></ul><ul><li>You get a comprehensive report of views/shares and feedback on the ad </li></ul><ul><li>All this for less than 1% of your media budget </li></ul>The benefits of the medium…
    14. 15. - TG/user’s perspective Here’s a video that helps you understand adfortheday from your TG/user’s perspective…
    15. 16. Reports of Brands featured previously
    16. 17. Asian Paints
    17. 18. Himalaya Shampoo
    18. 19. Register for free and know more Contact for more info [email_address] Call - Karan Singh Sood +91 9820241418 ™ Patent pending.
    19. 20. Thank You