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3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
3 2011 aws mumbai2
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3 2011 aws mumbai2

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  • 1. Cloud computing and Amazon Web Services<br />Simone Brunozzi<br />Technology Evangelist<br />Amazon Web Services, APAC<br />
  • 2. Who is Amazon.com?<br />
  • 3. Agenda<br />1) Cloud Computing<br />2) Success stories<br />3) Amazon Web Services by example<br />4) Cloud Computing Myths<br />5) How to get started<br />
  • 4. Gartner's definition<br />Cloud Computing:<br />A style of computing in which <br />elastic IT-enabled capabilities<br />are delivered as a service <br />to external customers <br />using Internet technologies.<br />Gartner, 2008<br />DONE!<br />
  • 5. 1) Elastic Capacity<br />DONE!<br />
  • 6. Predicting Infrastructure Needs<br />Actual Usage<br />DONE!<br />CustomerDissatisfaction<br />Predicted Usage<br />Compute Power<br />Waste<br />Time<br />
  • 7. 2) Faster time to market<br />DONE!<br />
  • 8. 3) No initial investment (No CapEx)<br />DONE!<br />
  • 9. 4) Pay as you go, pay for what you use<br />DONE!<br />
  • 10. 5) Focus on your business<br />DONE!<br />
  • 11. Cloud Computing (summary)<br />Elastic Capacity<br />Faster time to market<br />No initial investment (No Capex)<br />Pay as you go, pay for what you use<br />Focus on your business<br />DONE!<br />
  • 12. Agenda<br />1) Cloud Computing<br />2) Success stories<br />3) Amazon Web Services by example<br />4) Cloud Computing Myths<br />5) How to get started<br />
  • 13. Guess the company<br />An online company <br />It uses more than 12,000 servers<br />They have more than 230 million users<br />What's the company name?<br />What do they do?<br />
  • 14.
  • 15. Zynga.com<br />Creators of the most popular Facebook games: Farmville, Mafia Wars, Treasure Isle, Cityville, etc.<br />More than 12,000 servers on AWS<br />215+ million monthly users (MAU)<br />50+ million daily users<br />Cityville: from 0 to 100+ MAU, 43 days<br />100% on AWS<br />
  • 16.
  • 17. Netflix.com<br /><ul><li>More than 10 Billion USD market cap
  • 18. Migrating 100% on Amazon Web Services
  • 19. So far: movie lists, website search, transcoding, recommendations, etc.
  • 20. 10 M subscribers, 100k DVD titles</li></ul>"AWS let us focus on innovation"<br />
  • 21. Hungama.com<br />Largest publisher of Bollywood movies<br />Mobile / Digital / Promotional marketing<br />"the old models caused delays in implementation, adversely affecting the time-to-market"<br />Cloud computing introduced in 2008<br />Now 80% on Amazon Web Services<br />
  • 22. Animoto.com<br />Simple application:<br />Upload pictures<br />Upload / choose from existing music<br />A nice video is automatically created<br />It runs 100% on AWS<br />Scaled from 80 to 3,500 servers (EC2 instances) in 3 days<br />
  • 23. Animoto: Video App on Amazon EC2<br />Scaled to peak of <br />3,500 instances in 3 days<br />Number of EC2 Instances<br />Launch of Facebook modification<br />Apr <br />12th<br />Apr <br />14th<br />Apr <br />15th<br />Apr <br />16th<br />Apr <br />18th<br />Apr <br />19th<br />Apr <br />20th<br />Apr <br />17th<br />Apr <br />13th<br />
  • 24. RedBus.in<br />Bus travels in India<br />It runs 100% on AWS<br />100+ bus operators<br />2M+ tickets sold<br />Saved 30-40% by moving to Cloud<br />Reduced latency (4x)<br />Expanding to other countries<br />
  • 25. Customers in 190 Countries<br />
  • 26. Asia Pacific customers<br />
  • 27. Agenda<br />1) Cloud Computing<br />2) Success stories<br />3) Amazon Web Services by example<br />4) Cloud Computing Myths<br />5) How to get started<br />
  • 28. Example 1<br />A Risk Management company<br />(example: Bankinter, Spain)<br />Problem:<br />They need to analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.<br />This is usually very expensive.<br />
  • 29. Usage graph on Amazon EC2<br />
  • 30. Traditional solution<br />Buy a huge IT infrastructure<br />Hire people to manage it<br />Negotiate contracts, etc.<br />Manage the IT infrastructure<br />Every 2-3 years, major upgrade<br />
  • 31. Cloud solution<br />Benefits from Cloud Computing:<br />No need for up front investments<br />Massive cost savings<br />Resources can focus on core business<br />Higher availability<br />Faster time to market<br />
  • 32. Services used<br />Servers on demand:<br />Amazon EC2 (Elastic Compute Cloud)<br />Storage:<br />Amazon S3 (Simple Storage Service)<br />
  • 33. AWS Building blocks<br />
  • 34. Example 2<br />A web startup company<br />(example: 99design, Melbourne, AU)<br />Problem:<br />They want to launch a website/app, but they don't know how successful it will be.<br />Need to serve customers worldwide.<br />Usually very expensive.<br />
  • 35. Traditional solution<br />Buy servers<br />Buy storage<br />Sign a CDN contract (Content Delivery Network)<br />Launch website/application<br />Manage scaling and provisioning<br />
  • 36. Cloud solution<br />Benefits from Cloud Computing:<br />No need to buy IT Infrastructure<br />Deploy worldwide<br />Scale up/down when needed<br />Save time<br />Focus on your business<br />
  • 37. Services used<br />Servers: Amazon EC2<br />Storage: Amazon S3<br />Database: Amazon RDS<br />Content Delivery: Amazon CloudFront<br />Autoscaling<br />Elastic Load Balancing<br />
  • 38. AWS Building blocks<br />
  • 39. What is unique about Amazon Web Services?<br />
  • 40. Flexibility, Freedom of Choice<br />
  • 41. Security<br />
  • 42. Scale<br />
  • 43. Growing Partner Ecosystem<br />Growing Partner Ecosystem<br />
  • 44. AWS Pace of Innovation<br />(as of Q4 2010)<br />» Amazon Simple Notification Service<br />» RDS Multi-Availability Zone Support<br />» S3 Reduced Redundancy Storage <br />» New Locations and Features for <br />CloudFront<br />» S3 Bucket Policies<br />» Cluster Instances for EC2<br />» EC2 Reserved Instances<br />» New SimpleDB Features<br />» IBM on EC2<br />» Windows Server 2008 on EC2<br />» Amazon RDS<br />» Amazon Virtual Private Cloud<br />» Amazon Elastic MapReduce<br />» EBS Shared Snapshots<br />» Monitoring, Auto Scaling & <br /> Elastic Load Balancing for EC2<br />» AWS Import/Export<br />» Premium Support<br />» Amazon CloudFront<br />» EC2 Elastic IP addresses <br /> & Availability Zones<br />» Windows Server, MySQL, <br /> Oracle, & JBoss on EC2<br />» Lower Data Transfer Costs<br />» Amazon EC2<br />» Amazon S3<br />» Developer Portal & <br /> Forums <br />» Amazon Linux AMI<br />» Oracle on EC2<br />» New EC2 Features<br />» SUSE Linux on EC2<br />2005<br />2010<br />2006<br />2007<br />2008<br />2009<br />» Micro Instances<br />» Lower Pricing for EC2 <br /> High Mem Instances <br />» Identity & Access Management <br />» AWS Services in N. California<br />» AWS Multi-Factor Authentication<br />» AWS Management Console <br />» AWS Economics Center<br />» AWS in Education<br />» AWS Security Center<br />» SAS70 Type II Audit<br />» More services in EU<br />» Lower EC2 Pricing<br />» Lower S3 Pricing<br />» Lower pricing for <br /> Outbound Data Transfer<br />» AWS Solution Provider Program<br />» Amazon SimpleDB<br />» Amazon Flexible Payments Service<br />» S3 in Europe<br />» EC2 new instance types<br />» AWS Start-Up Challenge<br />» AWS Services in Singapore<br />» RDS Reserved Database Instances<br />» RDS Read Replicas & Lower Pricing<br />» Lower Outbound Transfer Pricing<br />» Data Transfer Usage Tiers<br />» Consolidated Billing for AWS<br />» Amazon S3 Versioning Feature<br />» EC2 High Memory Instances<br />» Public Data Sets<br />» Elastic Block Store<br />» EC2 SLA<br />» EC2 in EU<br />» S3 Tiered Pricing<br />» Amazon SQS<br />» Amazon Mechanical Turk<br />
  • 45. Agenda<br />1) Cloud Computing<br />2) Success stories<br />3) Amazon Web Services by example<br />4) Cloud Computing Myths<br />5) How to get started<br />
  • 46. Myth #1:"the cloud isn't reliable"<br />Answer:<br /><ul><li>Multiple Regions (US, EU, AsiaPacific)
  • 47. Many companies achieve better performance in the cloud
  • 48. SLAs: EC2 99.95%, S3 99.9%, etc
  • 49. We look at thousands of metrics at the 99.9% outlier</li></li></ul><li>Myth #2:"I'll lose control of my data"<br />Answer:<br /><ul><li>You own and control your own data
  • 50. You can control where the data is stored
  • 51. Amazon doesn't move your data
  • 52. You can always get your data back</li></li></ul><li>Myth #3:"The cloud is not secure"<br />Answer:<br /><ul><li>Security is top priority for AWS
  • 53. White paper on Security</li></ul>- PCI-DSS level 1, ISO 27001, etc.<br /><ul><li>Audits
  • 54. The only Cloud Provider with PCI-1
  • 55. Amazon.com uses AWS Technology</li></li></ul><li>Myth #4:"Cost is the only Cloud advantage"<br />Answer:<br /><ul><li>Resource Management is more efficient
  • 56. Faster time to market
  • 57. Being able to focus on your business
  • 58. Agility</li></li></ul><li>Agenda<br />1) Cloud Computing<br />2) Success stories<br />3) Amazon Web Services by example<br />4) Cloud Computing Myths<br />5) How to get started<br />
  • 59. How to get started<br />Create an AWS Account<br />(you can use your Amazon account)<br />2) Learn the basics (EC2, S3)<br />3) Start a small project<br />4) Review results<br />5) Expand your AWS usage<br />
  • 60. Last but not least<br />We are hiring<br />
  • 61. Twitter: @simon<br />Blog: www.brunozzi.com<br />http://aws.amazon.com<br />

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