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3 2011 aws mumbai2
 

3 2011 aws mumbai2

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    3 2011 aws mumbai2 3 2011 aws mumbai2 Presentation Transcript

    • Cloud computing and Amazon Web Services
      Simone Brunozzi
      Technology Evangelist
      Amazon Web Services, APAC
    • Who is Amazon.com?
    • Agenda
      1) Cloud Computing
      2) Success stories
      3) Amazon Web Services by example
      4) Cloud Computing Myths
      5) How to get started
    • Gartner's definition
      Cloud Computing:
      A style of computing in which
      elastic IT-enabled capabilities
      are delivered as a service
      to external customers
      using Internet technologies.
      Gartner, 2008
      DONE!
    • 1) Elastic Capacity
      DONE!
    • Predicting Infrastructure Needs
      Actual Usage
      DONE!
      CustomerDissatisfaction
      Predicted Usage
      Compute Power
      Waste
      Time
    • 2) Faster time to market
      DONE!
    • 3) No initial investment (No CapEx)
      DONE!
    • 4) Pay as you go, pay for what you use
      DONE!
    • 5) Focus on your business
      DONE!
    • Cloud Computing (summary)
      Elastic Capacity
      Faster time to market
      No initial investment (No Capex)
      Pay as you go, pay for what you use
      Focus on your business
      DONE!
    • Agenda
      1) Cloud Computing
      2) Success stories
      3) Amazon Web Services by example
      4) Cloud Computing Myths
      5) How to get started
    • Guess the company
      An online company
      It uses more than 12,000 servers
      They have more than 230 million users
      What's the company name?
      What do they do?
    • Zynga.com
      Creators of the most popular Facebook games: Farmville, Mafia Wars, Treasure Isle, Cityville, etc.
      More than 12,000 servers on AWS
      215+ million monthly users (MAU)
      50+ million daily users
      Cityville: from 0 to 100+ MAU, 43 days
      100% on AWS
    • Netflix.com
      • More than 10 Billion USD market cap
      • Migrating 100% on Amazon Web Services
      • So far: movie lists, website search, transcoding, recommendations, etc.
      • 10 M subscribers, 100k DVD titles
      "AWS let us focus on innovation"
    • Hungama.com
      Largest publisher of Bollywood movies
      Mobile / Digital / Promotional marketing
      "the old models caused delays in implementation, adversely affecting the time-to-market"
      Cloud computing introduced in 2008
      Now 80% on Amazon Web Services
    • Animoto.com
      Simple application:
      Upload pictures
      Upload / choose from existing music
      A nice video is automatically created
      It runs 100% on AWS
      Scaled from 80 to 3,500 servers (EC2 instances) in 3 days
    • Animoto: Video App on Amazon EC2
      Scaled to peak of
      3,500 instances in 3 days
      Number of EC2 Instances
      Launch of Facebook modification
      Apr
      12th
      Apr
      14th
      Apr
      15th
      Apr
      16th
      Apr
      18th
      Apr
      19th
      Apr
      20th
      Apr
      17th
      Apr
      13th
    • RedBus.in
      Bus travels in India
      It runs 100% on AWS
      100+ bus operators
      2M+ tickets sold
      Saved 30-40% by moving to Cloud
      Reduced latency (4x)
      Expanding to other countries
    • Customers in 190 Countries
    • Asia Pacific customers
    • Agenda
      1) Cloud Computing
      2) Success stories
      3) Amazon Web Services by example
      4) Cloud Computing Myths
      5) How to get started
    • Example 1
      A Risk Management company
      (example: Bankinter, Spain)
      Problem:
      They need to analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.
      This is usually very expensive.
    • Usage graph on Amazon EC2
    • Traditional solution
      Buy a huge IT infrastructure
      Hire people to manage it
      Negotiate contracts, etc.
      Manage the IT infrastructure
      Every 2-3 years, major upgrade
    • Cloud solution
      Benefits from Cloud Computing:
      No need for up front investments
      Massive cost savings
      Resources can focus on core business
      Higher availability
      Faster time to market
    • Services used
      Servers on demand:
      Amazon EC2 (Elastic Compute Cloud)
      Storage:
      Amazon S3 (Simple Storage Service)
    • AWS Building blocks
    • Example 2
      A web startup company
      (example: 99design, Melbourne, AU)
      Problem:
      They want to launch a website/app, but they don't know how successful it will be.
      Need to serve customers worldwide.
      Usually very expensive.
    • Traditional solution
      Buy servers
      Buy storage
      Sign a CDN contract (Content Delivery Network)
      Launch website/application
      Manage scaling and provisioning
    • Cloud solution
      Benefits from Cloud Computing:
      No need to buy IT Infrastructure
      Deploy worldwide
      Scale up/down when needed
      Save time
      Focus on your business
    • Services used
      Servers: Amazon EC2
      Storage: Amazon S3
      Database: Amazon RDS
      Content Delivery: Amazon CloudFront
      Autoscaling
      Elastic Load Balancing
    • AWS Building blocks
    • What is unique about Amazon Web Services?
    • Flexibility, Freedom of Choice
    • Security
    • Scale
    • Growing Partner Ecosystem
      Growing Partner Ecosystem
    • AWS Pace of Innovation
      (as of Q4 2010)
      » Amazon Simple Notification Service
      » RDS Multi-Availability Zone Support
      » S3 Reduced Redundancy Storage
      » New Locations and Features for
      CloudFront
      » S3 Bucket Policies
      » Cluster Instances for EC2
      » EC2 Reserved Instances
      » New SimpleDB Features
      » IBM on EC2
      » Windows Server 2008 on EC2
      » Amazon RDS
      » Amazon Virtual Private Cloud
      » Amazon Elastic MapReduce
      » EBS Shared Snapshots
      » Monitoring, Auto Scaling &
      Elastic Load Balancing for EC2
      » AWS Import/Export
      » Premium Support
      » Amazon CloudFront
      » EC2 Elastic IP addresses
      & Availability Zones
      » Windows Server, MySQL,
      Oracle, & JBoss on EC2
      » Lower Data Transfer Costs
      » Amazon EC2
      » Amazon S3
      » Developer Portal &
      Forums
      » Amazon Linux AMI
      » Oracle on EC2
      » New EC2 Features
      » SUSE Linux on EC2
      2005
      2010
      2006
      2007
      2008
      2009
      » Micro Instances
      » Lower Pricing for EC2
      High Mem Instances
      » Identity & Access Management
      » AWS Services in N. California
      » AWS Multi-Factor Authentication
      » AWS Management Console
      » AWS Economics Center
      » AWS in Education
      » AWS Security Center
      » SAS70 Type II Audit
      » More services in EU
      » Lower EC2 Pricing
      » Lower S3 Pricing
      » Lower pricing for
      Outbound Data Transfer
      » AWS Solution Provider Program
      » Amazon SimpleDB
      » Amazon Flexible Payments Service
      » S3 in Europe
      » EC2 new instance types
      » AWS Start-Up Challenge
      » AWS Services in Singapore
      » RDS Reserved Database Instances
      » RDS Read Replicas & Lower Pricing
      » Lower Outbound Transfer Pricing
      » Data Transfer Usage Tiers
      » Consolidated Billing for AWS
      » Amazon S3 Versioning Feature
      » EC2 High Memory Instances
      » Public Data Sets
      » Elastic Block Store
      » EC2 SLA
      » EC2 in EU
      » S3 Tiered Pricing
      » Amazon SQS
      » Amazon Mechanical Turk
    • Agenda
      1) Cloud Computing
      2) Success stories
      3) Amazon Web Services by example
      4) Cloud Computing Myths
      5) How to get started
    • Myth #1:"the cloud isn't reliable"
      Answer:
      • Multiple Regions (US, EU, AsiaPacific)
      • Many companies achieve better performance in the cloud
      • SLAs: EC2 99.95%, S3 99.9%, etc
      • We look at thousands of metrics at the 99.9% outlier
    • Myth #2:"I'll lose control of my data"
      Answer:
      • You own and control your own data
      • You can control where the data is stored
      • Amazon doesn't move your data
      • You can always get your data back
    • Myth #3:"The cloud is not secure"
      Answer:
      • Security is top priority for AWS
      • White paper on Security
      - PCI-DSS level 1, ISO 27001, etc.
      • Audits
      • The only Cloud Provider with PCI-1
      • Amazon.com uses AWS Technology
    • Myth #4:"Cost is the only Cloud advantage"
      Answer:
      • Resource Management is more efficient
      • Faster time to market
      • Being able to focus on your business
      • Agility
    • Agenda
      1) Cloud Computing
      2) Success stories
      3) Amazon Web Services by example
      4) Cloud Computing Myths
      5) How to get started
    • How to get started
      Create an AWS Account
      (you can use your Amazon account)
      2) Learn the basics (EC2, S3)
      3) Start a small project
      4) Review results
      5) Expand your AWS usage
    • Last but not least
      We are hiring
    • Twitter: @simon
      Blog: www.brunozzi.com
      http://aws.amazon.com