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  • 1. Cloud computing and Amazon Web Services
    Simone Brunozzi
    Technology Evangelist
    Amazon Web Services, APAC
  • 2. Who is Amazon.com?
  • 3. Agenda
    1) Cloud Computing
    2) Success stories
    3) Amazon Web Services by example
    4) Cloud Computing Myths
    5) How to get started
  • 4. Gartner's definition
    Cloud Computing:
    A style of computing in which
    elastic IT-enabled capabilities
    are delivered as a service
    to external customers
    using Internet technologies.
    Gartner, 2008
    DONE!
  • 5. 1) Elastic Capacity
    DONE!
  • 6. Predicting Infrastructure Needs
    Actual Usage
    DONE!
    CustomerDissatisfaction
    Predicted Usage
    Compute Power
    Waste
    Time
  • 7. 2) Faster time to market
    DONE!
  • 8. 3) No initial investment (No CapEx)
    DONE!
  • 9. 4) Pay as you go, pay for what you use
    DONE!
  • 10. 5) Focus on your business
    DONE!
  • 11. Cloud Computing (summary)
    Elastic Capacity
    Faster time to market
    No initial investment (No Capex)
    Pay as you go, pay for what you use
    Focus on your business
    DONE!
  • 12. Agenda
    1) Cloud Computing
    2) Success stories
    3) Amazon Web Services by example
    4) Cloud Computing Myths
    5) How to get started
  • 13. Guess the company
    An online company
    It uses more than 12,000 servers
    They have more than 230 million users
    What's the company name?
    What do they do?
  • 14.
  • 15. Zynga.com
    Creators of the most popular Facebook games: Farmville, Mafia Wars, Treasure Isle, Cityville, etc.
    More than 12,000 servers on AWS
    215+ million monthly users (MAU)
    50+ million daily users
    Cityville: from 0 to 100+ MAU, 43 days
    100% on AWS
  • 16.
  • 17. Netflix.com
    • More than 10 Billion USD market cap
    • 18. Migrating 100% on Amazon Web Services
    • 19. So far: movie lists, website search, transcoding, recommendations, etc.
    • 20. 10 M subscribers, 100k DVD titles
    "AWS let us focus on innovation"
  • 21. Hungama.com
    Largest publisher of Bollywood movies
    Mobile / Digital / Promotional marketing
    "the old models caused delays in implementation, adversely affecting the time-to-market"
    Cloud computing introduced in 2008
    Now 80% on Amazon Web Services
  • 22. Animoto.com
    Simple application:
    Upload pictures
    Upload / choose from existing music
    A nice video is automatically created
    It runs 100% on AWS
    Scaled from 80 to 3,500 servers (EC2 instances) in 3 days
  • 23. Animoto: Video App on Amazon EC2
    Scaled to peak of
    3,500 instances in 3 days
    Number of EC2 Instances
    Launch of Facebook modification
    Apr
    12th
    Apr
    14th
    Apr
    15th
    Apr
    16th
    Apr
    18th
    Apr
    19th
    Apr
    20th
    Apr
    17th
    Apr
    13th
  • 24. RedBus.in
    Bus travels in India
    It runs 100% on AWS
    100+ bus operators
    2M+ tickets sold
    Saved 30-40% by moving to Cloud
    Reduced latency (4x)
    Expanding to other countries
  • 25. Customers in 190 Countries
  • 26. Asia Pacific customers
  • 27. Agenda
    1) Cloud Computing
    2) Success stories
    3) Amazon Web Services by example
    4) Cloud Computing Myths
    5) How to get started
  • 28. Example 1
    A Risk Management company
    (example: Bankinter, Spain)
    Problem:
    They need to analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.
    This is usually very expensive.
  • 29. Usage graph on Amazon EC2
  • 30. Traditional solution
    Buy a huge IT infrastructure
    Hire people to manage it
    Negotiate contracts, etc.
    Manage the IT infrastructure
    Every 2-3 years, major upgrade
  • 31. Cloud solution
    Benefits from Cloud Computing:
    No need for up front investments
    Massive cost savings
    Resources can focus on core business
    Higher availability
    Faster time to market
  • 32. Services used
    Servers on demand:
    Amazon EC2 (Elastic Compute Cloud)
    Storage:
    Amazon S3 (Simple Storage Service)
  • 33. AWS Building blocks
  • 34. Example 2
    A web startup company
    (example: 99design, Melbourne, AU)
    Problem:
    They want to launch a website/app, but they don't know how successful it will be.
    Need to serve customers worldwide.
    Usually very expensive.
  • 35. Traditional solution
    Buy servers
    Buy storage
    Sign a CDN contract (Content Delivery Network)
    Launch website/application
    Manage scaling and provisioning
  • 36. Cloud solution
    Benefits from Cloud Computing:
    No need to buy IT Infrastructure
    Deploy worldwide
    Scale up/down when needed
    Save time
    Focus on your business
  • 37. Services used
    Servers: Amazon EC2
    Storage: Amazon S3
    Database: Amazon RDS
    Content Delivery: Amazon CloudFront
    Autoscaling
    Elastic Load Balancing
  • 38. AWS Building blocks
  • 39. What is unique about Amazon Web Services?
  • 40. Flexibility, Freedom of Choice
  • 41. Security
  • 42. Scale
  • 43. Growing Partner Ecosystem
    Growing Partner Ecosystem
  • 44. AWS Pace of Innovation
    (as of Q4 2010)
    » Amazon Simple Notification Service
    » RDS Multi-Availability Zone Support
    » S3 Reduced Redundancy Storage
    » New Locations and Features for
    CloudFront
    » S3 Bucket Policies
    » Cluster Instances for EC2
    » EC2 Reserved Instances
    » New SimpleDB Features
    » IBM on EC2
    » Windows Server 2008 on EC2
    » Amazon RDS
    » Amazon Virtual Private Cloud
    » Amazon Elastic MapReduce
    » EBS Shared Snapshots
    » Monitoring, Auto Scaling &
    Elastic Load Balancing for EC2
    » AWS Import/Export
    » Premium Support
    » Amazon CloudFront
    » EC2 Elastic IP addresses
    & Availability Zones
    » Windows Server, MySQL,
    Oracle, & JBoss on EC2
    » Lower Data Transfer Costs
    » Amazon EC2
    » Amazon S3
    » Developer Portal &
    Forums
    » Amazon Linux AMI
    » Oracle on EC2
    » New EC2 Features
    » SUSE Linux on EC2
    2005
    2010
    2006
    2007
    2008
    2009
    » Micro Instances
    » Lower Pricing for EC2
    High Mem Instances
    » Identity & Access Management
    » AWS Services in N. California
    » AWS Multi-Factor Authentication
    » AWS Management Console
    » AWS Economics Center
    » AWS in Education
    » AWS Security Center
    » SAS70 Type II Audit
    » More services in EU
    » Lower EC2 Pricing
    » Lower S3 Pricing
    » Lower pricing for
    Outbound Data Transfer
    » AWS Solution Provider Program
    » Amazon SimpleDB
    » Amazon Flexible Payments Service
    » S3 in Europe
    » EC2 new instance types
    » AWS Start-Up Challenge
    » AWS Services in Singapore
    » RDS Reserved Database Instances
    » RDS Read Replicas & Lower Pricing
    » Lower Outbound Transfer Pricing
    » Data Transfer Usage Tiers
    » Consolidated Billing for AWS
    » Amazon S3 Versioning Feature
    » EC2 High Memory Instances
    » Public Data Sets
    » Elastic Block Store
    » EC2 SLA
    » EC2 in EU
    » S3 Tiered Pricing
    » Amazon SQS
    » Amazon Mechanical Turk
  • 45. Agenda
    1) Cloud Computing
    2) Success stories
    3) Amazon Web Services by example
    4) Cloud Computing Myths
    5) How to get started
  • 46. Myth #1:"the cloud isn't reliable"
    Answer:
    • Multiple Regions (US, EU, AsiaPacific)
    • 47. Many companies achieve better performance in the cloud
    • 48. SLAs: EC2 99.95%, S3 99.9%, etc
    • 49. We look at thousands of metrics at the 99.9% outlier
  • Myth #2:"I'll lose control of my data"
    Answer:
    • You own and control your own data
    • 50. You can control where the data is stored
    • 51. Amazon doesn't move your data
    • 52. You can always get your data back
  • Myth #3:"The cloud is not secure"
    Answer:
    • Security is top priority for AWS
    • 53. White paper on Security
    - PCI-DSS level 1, ISO 27001, etc.
    • Audits
    • 54. The only Cloud Provider with PCI-1
    • 55. Amazon.com uses AWS Technology
  • Myth #4:"Cost is the only Cloud advantage"
    Answer:
    • Resource Management is more efficient
    • 56. Faster time to market
    • 57. Being able to focus on your business
    • 58. Agility
  • Agenda
    1) Cloud Computing
    2) Success stories
    3) Amazon Web Services by example
    4) Cloud Computing Myths
    5) How to get started
  • 59. How to get started
    Create an AWS Account
    (you can use your Amazon account)
    2) Learn the basics (EC2, S3)
    3) Start a small project
    4) Review results
    5) Expand your AWS usage
  • 60. Last but not least
    We are hiring
  • 61. Twitter: @simon
    Blog: www.brunozzi.com
    http://aws.amazon.com