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The Great Device Shift: From Desktop to Mobile & Tablet
The Great Device Shift: From Desktop to Mobile & Tablet
The Great Device Shift: From Desktop to Mobile & Tablet
The Great Device Shift: From Desktop to Mobile & Tablet
The Great Device Shift: From Desktop to Mobile & Tablet
The Great Device Shift: From Desktop to Mobile & Tablet
The Great Device Shift: From Desktop to Mobile & Tablet
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The Great Device Shift: From Desktop to Mobile & Tablet

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The results from Q3 2013 are in, and the shift from desktop to mobile and tablet devices is even more massive than it was at the beginning of the year. The data was collected across the HeBS Digital …

The results from Q3 2013 are in, and the shift from desktop to mobile and tablet devices is even more massive than it was at the beginning of the year. The data was collected across the HeBS Digital portfolio and shows that 22% of hotel website visitors come from mobile devices and 11% of bookings come from tablets!

Published in: Marketing, Technology, Business
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  • 1. www.hebsdigital.com The Great Device Shift From desktop to mobile & tablet
  • 2. Tremendous & Continual Shift from Desktop to Mobile & Tablet Devices The results from Q3 2013 are in, and the shift from desktop to mobile and tablet devices is even more massive than it was at the beginning of the year. www.hebsdigital.com
  • 3. The Shift Occurs in Every Data Category Across HeBS Digital’s Client Portfolio Sources of Traffic and Revenue by Device Category (Q3 2013): Source Pageviews Visits Bookings Nights Revenue Mobile 18.55% 21.76% 3.32% 4.21% 1.76% Tablet 13.39% 13.39% 10.52% 8.86% 10.62% Desktop 68.06% 64.84% 86.16% 86.93% 87.62% Total 100.00% 100.00% 100.00% 100.00% 100.00% 22% of website visitors come from mobile devices! 11% of website bookings come from tablets! www.hebsdigital.com
  • 4. The Shift Away from Desktop Is Accelerating YOY Across HeBS Digital’s Client Portfolio Percent Increase / Decrease in Q3 2013 vs. Q3 2012: Source Pageviews Visits Bookings Nights Revenue Mobile 112.35% 84.87% 86.22% 230.66% 97.90% Tablet 33.99% 33.91% 57.11% 37.77% 41.23% Desktop -16.26% -17.11% -5.86% -5.81% -4.34% www.hebsdigital.com
  • 5. The Growth in Mobile & Tablet is Staggering While desktop continues to lose ground Q3 2013 vs. Q3 2012: Visitors declined Bookings declined by 17%, while increasing by nearly 6% while increasing pageviews more than doubled Revenue from www.hebsdigital.com Nearly doubled while by 85% via by over 57% via and more than 86% via declined While revenue declined By over 16% by over 4%
  • 6. What Should Hoteliers Do About the Three Screens? Treat desktop, mobile and tablet as three distinct and separate channels. www.hebsdigital.com
  • 7. Contact HeBS Digital at success@hebsdigital.com www.hebsdigital.com

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