Next year’s digital marketing budget should take a holistic approach which covers all of your technology and strategy planning needs, the fundamentals that will continuously drive bookings on your website and achieve high ROIs, and fulfills the concrete business goals you need to achieve throughout the year.
HeBS Digital's webinar guides hoteliers through how to structure their 2014 digital marketing budget, as well as:
• Game-changing trends that will shape hospitality digital marketing in 2014
• Lingering concerns that will continue to affect our industry next year
• How much hoteliers should be spending on digital marketing
• Recommendations on what percentage of the budget should be spent for each marketing initiative
• Case studies to support budgeting recommendations
Clipping is a handy way to collect important slides you want to go back to later.