IBM’s WatsonHolland Davey, Jana Babouder-Matta,Chris Honeycutt, David Burr
Introduction   • Super Computer developed by IBM Research   • Named for IMB’s founder: Thomas J. Watson   • Initially crea...
Development• Search engines deliver thousands of results that  match keywords• University’s have worked on a consistent qu...
Jeopardy! Challenge    • Set out to answer complex Jeopardy!      Questions    • Language is hard for computers because of...
Jeopardy! Challenge• February 2011: First computer to compete against humans  in Jeopardy!• Defeated shows greatest two ch...
Could YOU beat Watson?  http://www.youtube.com/watch?v=qpKoIfTu  krA&feature=related
Purpose of Watson   • Idea formed during IBM top executives     brainstorming publicity stunts   • Deep Blue– chess superc...
Technology   • Question-answering Technology   • Deep understanding of natural language.     – Process and answer complex ...
Technology • Computer running Software called Deep QA • Runs on cluster of Power 750 computers    – ten racks holding 90 s...
How does Watson answer a question?
The Process    Step 1:              Question Analysis
The Process   Step 2:         Hypothesis Generation
The Process   Step 3:       Hypothesis and Evidence              Scoring
The Process    Step 4:         Final Merging and Ranking
This process takes a total of
A little more in-depth
Watson’s Future• Commercial Product          http://www-          03.ibm.com/innovation/us/watson/what-is-          watson...
Words from John Kelly, Director of IBM Research:“I want to create something that I cantake into every other retail industr...
Beyond Jeopardy • Medical Assistant: Memorial Sloan Kettering   Cancer Center Partnership (March 2012)   – Clinicians will...
Managerial Purposes • Financial Assistant: Working with Citi Bank    – Help analyze customer needs    – Process financial,...
Other Possibilities?    • Travel    • Retail    • Healthcare    • Classroom
Advantages   • Provides Services that revolve around the     new, digital world   • Gives immediate answers instead of    ...
Disadvantages  • Cannot read PET and CT scans to identify tumors  • Questions asked must be in text  • Less human effort  ...
Competition• Thus far there are no other computers that are near the  performance level of Watson• Microsoft and GE announ...
Applications to SIT • New technology for a business’ Decision Making   Processes    – Organizational structure may shift b...
Discussion Question #1• What do you think about the future of  this product, and the potential to have a  super computer w...
Discussion Question #2• Could this eliminate the use for the  education system all together?
Discussion Question #3• If you were a manager at a business, would you  trust using Watson with decision making, or do you...
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  • Ibm's watson

    1. 1. IBM’s WatsonHolland Davey, Jana Babouder-Matta,Chris Honeycutt, David Burr
    2. 2. Introduction • Super Computer developed by IBM Research • Named for IMB’s founder: Thomas J. Watson • Initially created for Jeopardy! Game Show • Dr. David Ferrucci leads the Watson project
    3. 3. Development• Search engines deliver thousands of results that match keywords• University’s have worked on a consistent question answering software for years• Programmed by 25 IBM scientists• Not connected to the internet
    4. 4. Jeopardy! Challenge • Set out to answer complex Jeopardy! Questions • Language is hard for computers because of “intended meaning” • During trials, it won 70% of practice games
    5. 5. Jeopardy! Challenge• February 2011: First computer to compete against humans in Jeopardy!• Defeated shows greatest two champions Ken Jennings and Brad Rutter
    6. 6. Could YOU beat Watson? http://www.youtube.com/watch?v=qpKoIfTu krA&feature=related
    7. 7. Purpose of Watson • Idea formed during IBM top executives brainstorming publicity stunts • Deep Blue– chess supercomputer defeated Garry Kasparov • IBM’s previous most advanced machine was slow and inaccurate • Overall goal: “to create a new generation of technology that can find answers from data more effectively than current search engines”
    8. 8. Technology • Question-answering Technology • Deep understanding of natural language. – Process and answer complex questions that have puns, irony, and/or riddles
    9. 9. Technology • Computer running Software called Deep QA • Runs on cluster of Power 750 computers – ten racks holding 90 servers, for a total of 2880 processor cores running DeepQA software and storage – Holds approximately one million books worth of information
    10. 10. How does Watson answer a question?
    11. 11. The Process Step 1: Question Analysis
    12. 12. The Process Step 2: Hypothesis Generation
    13. 13. The Process Step 3: Hypothesis and Evidence Scoring
    14. 14. The Process Step 4: Final Merging and Ranking
    15. 15. This process takes a total of
    16. 16. A little more in-depth
    17. 17. Watson’s Future• Commercial Product http://www- 03.ibm.com/innovation/us/watson/what-is- watson/watson-after-jeopardy.html
    18. 18. Words from John Kelly, Director of IBM Research:“I want to create something that I cantake into every other retail industry, inthe transportation industry, you nameit.” “Any place where time is critical and you need to get advanced state-of-the-art information to the front decision-makers. Computers need to go from just being back-office calculating machines to improving the intelligence of people making decisions.”
    19. 19. Beyond Jeopardy • Medical Assistant: Memorial Sloan Kettering Cancer Center Partnership (March 2012) – Clinicians will “teach” Watson to review oncological case histories and come up with best diagnosis and treatment
    20. 20. Managerial Purposes • Financial Assistant: Working with Citi Bank – Help analyze customer needs – Process financial, economic, product, and client data – Help financial professionals make better decision • Could IBM Watson rival complex derivatives on the trade floor?
    21. 21. Other Possibilities? • Travel • Retail • Healthcare • Classroom
    22. 22. Advantages • Provides Services that revolve around the new, digital world • Gives immediate answers instead of search results • Healthcare uses – Diagnosis – Information Warehouse • Efficiency and Organization
    23. 23. Disadvantages • Cannot read PET and CT scans to identify tumors • Questions asked must be in text • Less human effort – Too reliant upon technology – Less personal interaction between doctors and patients • Not cognitive – Only manipulates symbols • Limits understanding and reasoning behind decisions
    24. 24. Competition• Thus far there are no other computers that are near the performance level of Watson• Microsoft and GE announced plans to create something similar to use in the healthcare industry – Aim to use analytics, high performance software technologies to deliver patient outcomes and clinical applications
    25. 25. Applications to SIT • New technology for a business’ Decision Making Processes – Organizational structure may shift based on allocation of decision making • Potentially eliminates the needs/advantages of Virtual Teams (especially in healthcare) • Changes Knowledge Management Processes
    26. 26. Discussion Question #1• What do you think about the future of this product, and the potential to have a super computer with voice recognition software? Could this lead to an iRobot/personal assistant?
    27. 27. Discussion Question #2• Could this eliminate the use for the education system all together?
    28. 28. Discussion Question #3• If you were a manager at a business, would you trust using Watson with decision making, or do you feel human decision making still is a more reliable source?
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