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A healthcare industry marketing resource...
Fifteen market segments profiled: Advertising / Marketing Agencies, Assisted Living, Behavioral Healthcare, Contract Research Organizations (CROs), Dialysis, Employee Benefit Consultants, Government Healthcare Agencies, Group Purchasing Organizations (GPOs), Healthcare Systems (hospitals, IDNs, VAs), Insurance (healthcare / medical plans, managed care organizations - MCOs), Nursing Facilities, PBMs (pharmacy benefit managers), Pharmacy (retail, mail order), Surgical Centers (key regional / national chains) and Trade (distributors and wholesalers). Conversational and formal marketing presentations as well as articles on contemporary healthcare topics affecting consumers, patients, providers and payers. Subjects include accountable care organization business models, pharmacy benefit managers, injectable drugs in medical and pharmacy benefits, medical device tax, retail pharmacy healthcare clinics, healthcare reform, state insurance health exchanges and others....
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