Using social media to promote your research


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Slides from a workshop for academics, researchers, and PhD students (1) to address the need to enhance the visibility of their work, (2) to raise awareness of opportunities for developing professional networks offered by social media (e.g. to connect to peers and collaborators, and engage with the work of others as they engage with theirs); (3) to discuss strategies for the development of presences on, and use of, social media.

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Using social media to promote your research

  1. 1. Using social media to promote your research Professor Hazel Hall
  2. 2. Why this session? Purpose 1. To address the need to enhance the visibility of your work 2. To raise awareness of opportunities for developing professional networks offered by social media – Connect to peers – Connect to collaborators – Engage with the work of others as they engage with yours 3. Discuss how you can develop your presence on/use of social media
  3. 3. Why this session? By the end of the session you will • Be aware of the importance of engaging with social media to promote your work: – at the level of your School/research group or institute – as an individual • Enhanced your familiarity with the range of tools available for these purposes, and how they can be implemented
  4. 4. Where to be • • • • (Local profiles) CV services Resource sharing sites ID services • • • • Profile services Blogging platforms Impact measurement tools A tool to keep track of it all
  5. 5. Where to be “locally” Your profile may be generated by others/automatically
  6. 6. Where to be “locally” Some profiles can be maintained by individuals
  7. 7. Individuals also supply updates on publications, and news to the local system
  8. 8. Where to be externally • Individual practice varies enormously amongst academics and researchers • LinkedIn – most(?) academics and researchers • Fuller online presences – few at level of individual • Research projects are better catered for in general
  9. 9. CV services – e.g. LinkedIn • • • Electronic business card Widely used Provides “Googlable” results for individuals • • Connect to known contacts Be introduced to new contacts • • Use update feature to disseminate news Join groups for current awareness and discussions
  10. 10. Resource sharing sites – e.g. SlideShare • • • • Showcase your work Widen the audience for your output Networks develop around resources shared: slides, video, sound etc. Useful for amplifying reach in live settings (e.g. in combination with hashtagged Twitter stream)
  11. 11. Resource sharing sites – metrics example SlideShare e-mails performance summaries on a weekly basis 2010 presentation on Twitter +18 views 2012 professorial lecture +13 views 2013 conference presentation +13 views 2010 conference keynote +10 views
  12. 12. ID services - Orcid • ID distinguishes you from others • Especially important for those with common names • Provides route to your publications • Metrics available • See also
  13. 13. Profile services - ResearchGate • • • Widens audience for your output Other similar services, e.g. Metrics available
  14. 14. Profile services – opportunities to share expertise example • • See what’s being discussed in your area of expertise Contribute to the discussion
  15. 15. Profile services – opportunities to widen your network • • You can follow their updates They can follow yours
  16. 16. Blogging platforms WordPress • • • Publish news, e.g. event previews and reports, student successes Advertise – jobs and studentship opportunities (Whinge) • Use “static” pages for static material e.g. CV, publications archive, handout archive • • • Easy to set up A commitment to maintain well Needs to be managed as one channel alongside others • • Use other services to drive traffic to your blog, e.g. Twitter Use blog to route traffic out again, e.g. to university pages, SlideShare
  17. 17. Channel links SlideShare e-mails performance summaries on a weekly basis Mentioned in blog post of 7 +18 views 2010 presentation on Twitter October Mentioned in blog post of 2 October 2012 professorial lecture +13 views Related to blog presentation +13 views 2013 conferencepost of 19 September Mentioned in blog post of 2 October 2010 conference keynote +10 views
  18. 18. Impact measurement tools ImpactStory Currently • Downloaded • Saved • Cited (GoogleScholar, Web of Science) In the future • Acknowledged • Included in syllabi • Quoted in the press • Cited in policy documents • Recommended by others • Praised by opinion leaders • Mentioned in social media
  19. 19. Keep track - AboutMe • • • Keeps track of it all for you Helps others find you across platforms See also links here to: • • Google+ • Kiltr • Klout • Newsle • Quora • Spruz • Topsy Note the absence of Facebook
  20. 20. WordPress, AboutMe & Twitter
  21. 21. So where should you “be”? At a minimum • Up to date profile on “official” university platforms – e.g. school and/or research centre/institute web pages and • A LinkedIn profile • An profile
  22. 22. So where should you “be”? If you publish • ID services: Orcid, • Research profile services: ResearchGate, • GoogleScholar If you present externally and frequently, also consider • Resource sharing sites for slides, video, sound: SlideShare, Vimeo, YouTube, SoundCloud If you’re interested in your impact, sign up for • ImpactStory, Topsy, Klout If you want to keep up to date, and keep others updated • Twitter
  23. 23. Should you set up a personal blog? • Do you want/need a full “independent” online profile? – Probably more important to those establishing their career whose personal brand will have greater longevity than their association with their current institution • Do you enjoy writing? • Are you prepared to give up your free time to blog regularly? • What would a blog give you that you can’t get from use of other services? – In-house news platform – Update function on LinkedIn
  24. 24. If you do set up a personal blog • It’s worth spending time to come up with a good blog name • It will take seconds to register – But you’ll need to set aside at least the equivalent of a working week to set everything else up if you plan to pull all your resources together (and a create a secure means of keeping track of all the registrations and passwords) •’ll need a consistent brand across the platforms afternoon-of-advice-from-thesis-whisperer– Same photograph dr-inger-mewburn/ – Same means of describing yourself – A means of directing people to your “main” about pages • You should set personal editorial guidelines and a communication plan • Always remember who employs you – Articulation of what you present on your blog with what is published elsewhere – Bear in mind social media good practice
  25. 25. Using social media to promote your research Professor Hazel Hall
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