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Beyond broadcast and consume: modification of provider-user information behaviours in social media space.

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Hazel Hall's invited keynote paper presented at ISSOME 2011: Information Science and Social Media International Conference, Turku, Finland, 24-26 August 2011.

Hazel Hall's invited keynote paper presented at ISSOME 2011: Information Science and Social Media International Conference, Turku, Finland, 24-26 August 2011.

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  • 1. Beyond broadcast and consumeModification of provider-userbehaviours in social media spaceInformation Science and Social Media – International Conference August 24-26,Åbo/Turku, FinlandKeynote presentation by Professor Hazel Hall, Director, Centre for SocialInformatics, 24 August 2011
  • 2. http://about.me/hazelhhttp://about.me/hazelhIf you are tweeting thisIf you are tweeting thissession, please refer to mesession, please refer to meas @hazelh. Thank you!as @hazelh. Thank you!
  • 3. Thank you for inviting me!Thank you for inviting me!
  • 4. “Different contexts”“Different contexts”Information servicesInformation servicesdelivery and teachingdelivery and teaching
  • 5. “what is really changing and“what is really changing andwhat is only a trend”what is only a trend”
  • 6. “needed competencies”“needed competencies”
  • 7. Key points Social media deployment (generally) replicates “broadcast-consume” model of services provision Peer collaboration points to opportunities for behaviour modification Contexts and challenges for change
  • 8. Key points Social media deployment (generally) replicates “broadcast-consume” model of services provision Peer collaboration points to opportunities for behaviour modification Contexts and challenges for change
  • 9. Information accessInformation accessand discoveryand discoverye.g. book-markinge.g. book-marking
  • 10. Reference servicesReference servicese.g. instant messaging,e.g. instant messaging,online chatonline chat
  • 11. News & currentNews & currentawarenessawarenesse.g. microblogginge.g. microblogging
  • 12. Teaching and trainingTeaching and traininge.g. video sharinge.g. video sharing
  • 13. News and current awarenessNews and current awareness
  • 14. News and current awarenessNews and current awareness “Twinforming” “Twinforming”
  • 15. Current LIS professional literature on theimplications of Web 2.0 technologies forlibraries and their service provision tendsto emphasise the new social software andmedia as information assets to beintegrated into existing service offerings.
  • 16. Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.Leif Kajberg “Implications of the Web 2.0Leif Kajberg “Implications of the Web 2.0technologies for public libraries intending totechnologies for public libraries intending tofacilitate alternative public discourse”facilitate alternative public discourse”
  • 17. A user-centered approach is not onlyabout using technologies such as blogs orTwitter to reach users, but also how toengage users in design of libraryprogram/services, encourage their activeparticipation in library projects, andintegrate their opinions and suggestionstogether into the library’s decision.
  • 18. A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.Lu Xiao “A community basedLu Xiao “A community basedlearning approach towards traininglearning approach towards traininglibrarian 2.0”librarian 2.0”
  • 19. Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings. A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of libraryLeif KajbergLeif Kajberg program/services, encourage their activeWhat else can these participation in library projects, andWhat else can these integrate their opinions and suggestionstools be used for?tools be used for? together into the library’s decision. Lu Xiao Lu Xiao Who participates? Who participates?
  • 20. Key points Social media deployment (generally) replicates “broadcast-consume” model of services provision  Broadcasters create  Customers consume  Few opportunities (if any) for co-production  Communication prioritised over community
  • 21. Key points Social media deployment (generally) replicates “broadcast-consume” model of services provision  Broadcasters create  Customers consume  Few opportunities (if any) for co-production  Communication prioritised over community … or, this is what is mainly reported … or, this is what is mainly reported
  • 22. Key points Social media deployment (generally) replicates “broadcast-consume” model of services provision Peer collaboration points to opportunities for behaviour modification Contexts and challenges for change
  • 23. Co-production within the community: librarians as an example “Meeting” in social media space  A “place” for members Collaborating in social media space  Platforms for membership co-production
  • 24. Community buildingCommunity buildingNetworking based onNetworking based oncareer stagecareer stage
  • 25. Community building Community building Networking based on Networking based on career stage career stageCommunity buildingCommunity buildingNetworking based onNetworking based ona particular interesta particular interest
  • 26. Community building Community building Networking based on Networking based on career stage career stage Meeting, making Meeting, making connections as peers connections as peersCommunity buildingCommunity buildingNetworking based onNetworking based ona particular interesta particular interest
  • 27. Shared meeting spaceShared meeting spaceat events for co-locatedat events for co-locatedand remote participantsand remote participantsPossibilities for newPossibilities for newknowledge creationknowledge creationthrough discussionthrough discussion
  • 28. Shared meeting space atShared meeting space atevents where allevents where allparticipants are remoteparticipants are remotePossibilities for newPossibilities for newknowledge creationknowledge creationthrough discussionthrough discussion
  • 29. Wikis for community co-productionWikis for community co-productionWorkplace and repositoryWorkplace and repository
  • 30. Other sophisticated information behaviours exhibited by librarians using social media To support staff development and career direction To promote productivity and efficiency at work To inspire innovation and services development
  • 31. Blogging as development activityBlogging as development activity
  • 32. Twitter for productivity and efficiencyTwitter for productivity and efficiency
  • 33. Twitter for productivity and efficiency Twitter for productivity and efficiencyTwitter is the big surprise here.Despite being a disorganisedand unstructured approach tofinding information I continueto come across amazinglyrelevant and useful material.
  • 34. Applications to inspire innovation andApplications to inspire innovation andservices developmentservices development
  • 35. …increasing use of [social media] tools has seen the web advance from a platform of information delivery to one that includes contribution and collaboration… this research paper examines the nexus of two important phenomena: various established information practices and the uptake of social media tools to facilitate or extend these practices.Sally Burford “The use of socialSally Burford “The use of socialmedia technologies in the workmedia technologies in the workpractices of information professionals”practices of information professionals”
  • 36. Key points Social media deployment (generally) replicates “broadcast-consume” model of services provision Peer collaboration points to opportunities for behaviour modification Contexts and challenges for change
  • 37. Contexts and challenges for change Relate to uncertainty about the tools themselves Relate to role traditions Relate to restrictions imposed by the wider environment
  • 38. Contexts and challenges for change Relate to uncertainty about the tools themselves Relate to role traditions Relate to restrictions imposed by the wider environment
  • 39. So many tools… So many tools…http://www.bite.ca/bitedaily/2010/07/social-media-monopoly-board-game/
  • 40. What is Wikipedia?What is Wikipedia?
  • 41. A tool with multipleA tool with multiplefunctionsfunctions
  • 42. What is reallychanging, and whatis only a trend?
  • 43. Sleep is an acquired habit.Cells don’t sleep. Fish swimin water all night. Even ahorse doesn’t sleep. A mandoesn’t need any sleep.(Edison, 1847-1931) Edison cited in the Washington Post by D. Drabelle, 29 April Edison cited in the Washington Post by D. Drabelle, 29 April 2008 in article entitled “Naptime: though the practice is fading in 2008 in article entitled “Naptime: though the practice is fading in some places experts find benefits in midday slumber” some places experts find benefits in midday slumber”
  • 44. Contexts and challenges for change Relate to uncertainty about the tools themselves Relate to role traditions Relate to restrictions imposed by the wider environment
  • 45. Here’s something new andHere’s something new andinteresting. How could we use it?interesting. How could we use it?
  • 46. Here’s something new andHere’s something new andinteresting. How could we use it?interesting. How could we use it? Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them? Phil Bradley in CILIP Update, Phil Bradley in CILIP Update, August 2011, p. 23 August 2011, p. 23
  • 47. Here’s something new andHere’s something new andinteresting. How could we use it?interesting. How could we use it? Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them? Phil Bradley in CILIP Update, Phil Bradley in CILIP Update, August 2011, p. 23 August 2011, p. 23
  • 48. They are here,They are here,with the right tools!with the right tools!
  • 49. Advocacy is the exceptionAdvocacy is the exception
  • 50. http://prezi.com/bz7dtj1gfdys/information-related-activities-in-a-social-media-and-public-library-context/
  • 51. Contexts and challenges for change Relate to uncertainty about the tools themselves Relate to role traditions Relate to restrictions imposed by the wider environment
  • 52. Social = leisureSocial = leisure
  • 53. Social media = dangerSocial media = danger
  • 54. A couple more “dangerous”A couple more “dangerous”technologies that can betechnologies that can beused for leisure purposes.used for leisure purposes.We could go on…We could go on…
  • 55. Looking forward to picking upLooking forward to picking upsome of these themes over thesome of these themes over thecourse of the conferencecourse of the conference
  • 56. CreditsImage: Urquhart Castle, Loch Ness Image: KAP of a hotel pool in Beberibe,+CE,+Brazil+-+05http://www.flickr.com/photos/78607393@N00/22932476 http://www.flickr.com/photos/34708734@N00/385808600654 Image: The Lion sleeps tonight....Image: Warhols Light Bulbs http://www.flickr.com/photos/66164549@N00/2491859635http://www.flickr.com/photos/66814335@N00/3036254720 Image: email me button http://www.flickr.com/photos/10152660@N03/4004809519Image: Jacob und Wilhelm Grimm Centrum / HU+Berlin Image: Off the hookhttp://www.flickr.com/photos/67499195@N00/41196915 http://www.flickr.com/photos/53611153@N00/352644148498Thanks to Maureen Ridley, National Library of Scotland,for sourcing the Edison quotation.
  • 57. Professor Hazel Hallh.hall@napier.ac.uk @hazelh