Online Communities for Tweens -Webit Conference 10-2010

398 views

Published on

Internet in Turkey
Kids Online
How to build a succesful online community?
How to integrate the brands?

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
398
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Communities for Tweens -Webit Conference 10-2010

  1. 1. Online Communities for Tweens
  2. 2. <ul><li>Internet in Turkey </li></ul><ul><li>Kids Online </li></ul><ul><li>How to build a succesful online community? </li></ul><ul><li>How to integrate the brands? </li></ul>
  3. 3. Internet in Turkey <ul><li>30M users </li></ul><ul><li>2M < 13 </li></ul>
  4. 4. Time Spent Online comScore World Metrix 2010
  5. 5. PV Based on Segmentation
  6. 6. Turks Socialize Online <ul><li>25% of online time on social networks </li></ul><ul><li>23.5 Turkish Facebook users </li></ul><ul><li>4th larger FB country </li></ul><ul><li>“ Turks are Mediterranean , </li></ul><ul><li>Love to share their feelings ” </li></ul><ul><li>Facebook VP Europe </li></ul>
  7. 7. Digital Generation <ul><li>Native Digitals </li></ul><ul><li>Age 1 first encounter </li></ul><ul><li>Age 5 email address </li></ul><ul><li>Age 7 social networks </li></ul><ul><li>Spending 1.5 h/d online </li></ul>
  8. 8. What they do online? <ul><li>8 1 % of internet users use internet to “search for info on various topics through search engines” . </li></ul><ul><li>Other most popular activities on the internet are: </li></ul><ul><ul><li>“ checking or sending e-mails”, </li></ul></ul><ul><ul><li>“ audio-visual (messaging) chat”, </li></ul></ul><ul><ul><li>“ text-based (messaging) chat” </li></ul></ul><ul><ul><li>“ playing games on internet” </li></ul></ul><ul><ul><li>“ doing/ helping to do homework” </li></ul></ul><ul><ul><li>“ reading on-line newspapers” </li></ul></ul>Internet Usage & Attitudes Report, 2010
  9. 9. What is Tipeez? <ul><li>Tipeez is a unique online community </li></ul><ul><li>platform where kids & tweens can </li></ul><ul><li>experience the web safely, learn how to use the Internet, build their websites, socialize & have fun </li></ul>
  10. 10. Membership
  11. 11. Profiling Same with countries’ demographics 90% - below 18
  12. 12. Strong Community <ul><li>432K+ M </li></ul><ul><li>125K houses </li></ul><ul><li>85K blogs </li></ul><ul><li>1000 Comm/d </li></ul><ul><li>3000 forum entry/d </li></ul>
  13. 13. Content is the King ‘‘ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control.” Rupert Murdoch Wired Magazine 2006
  14. 14. Competitors <ul><li>Teen Sites </li></ul>
  15. 15. Competitors <ul><li>Oyun Sites </li></ul>
  16. 16. Online Ad Spending Source: Hurriyet inhouse figures & estimates
  17. 17. Kids & Brands <ul><li>A10 years old is exposed to 40.000 brands through various froms of advertisement both online & offline. </li></ul><ul><li>A 10 years old can remember 600 different brands. </li></ul>Source: TNS 2009
  18. 18. Kids & Brands Source: TNS Consumer Index 2009
  19. 19. Old School Marketing
  20. 20. New Marketing
  21. 21. Branding in Tipeez
  22. 22. TEŞEKKÜRLER

×