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The Technological Approach to Gaining Followers on Twitter
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The Technological Approach to Gaining Followers on Twitter

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This was an experimental communication plan put into practice as an assignment for PC8103: Communication and Technology, a elective in the Master of Professional Communication program at Ryerson …

This was an experimental communication plan put into practice as an assignment for PC8103: Communication and Technology, a elective in the Master of Professional Communication program at Ryerson University.

The task was to gain 15 new followers for the Fuzzy Days, Noir Nights Twitter account. Using social learning theory and singling out techniques such as the "List" function of Twitter, this goal was achieved.

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  • 1. Project 2 THE TECHNOLOGICALFollowers on Twitter Gaining APPROACHMarch 2, 2012Hayley V Fuller
  • 2. Specified Outcome15 new followerson Fuzzy Days, Noir Nights Twitter Account
  • 3. theoryTheoreticalOrientationSocial Learning Theory & singling out
  • 4. communication strategy TimelineDate February 17 February 17 - 20 February 20Step 1 2 3 4 5
  • 5. communication strategyStep 1 search keywords
  • 6. communication strategyStep 2 singling out by Following
  • 7. communication strategyStep 3 Singling Out through listing
  • 8. communication strategy Step 4TWEET CONTENT Promotions, episodes, fun facts
  • 9. communication strategyStep 5TRACK RESULTS
  • 10. contrast strategy TimelineDate February 24 February 24 - 27 February 27Step 1 2 3 4 5
  • 11. contrast strategyStep 1 search keywords
  • 12. contrast strategy Step 2TWEET CONTENT Promotions, episodes, fun facts
  • 13. contrast strategyStep 5TRACK RESULTS
  • 14. Method of Evaluation
  • 15. communicationstrategy
  • 16. contraststrategy
  • 17. analysis &DISCUSSION
  • 18. Questions?

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