REIMAGINING  DEVONIAN SQUARE PC 8101  Team Presentation 28 Nov 2011 Alicia D’Souza Hayley V. Fuller Vin Heney #devosquare
<ul><li>AGENDA </li></ul><ul><li>Rationale (Alicia) </li></ul><ul><li>Proposed Solution (Hayley) </li></ul><ul><li>Benefit...
&quot;Make no little plans…&quot;  - Daniel Burnham, Chief Planner for the City of Chicago, 1909
 
<ul><li>Urban Intensification </li></ul><ul><li>2. People First: Pedestrianization of  the Urban Environment </li></ul><ul...
Image Arts Building Student Learning Centre Maple Leaf Gardens
 
 
RATIONALE
Toronto Normal School, 1852 Ryerson Polytechnical Institute, 1971
 
Devonian Pond,1978 Devonian Pond, 1980
 
 
 
 
 
PROPOSED PLAN
&quot;Make big plans.&quot;  - Daniel Burnham, Chief Planner for the City of Chicago, 1909
- Watzlawick, Helmick &Jackson “ There is no such thing  as non-communication”
20 The Plan:
20 The Plan:
21 Implementation:
COMPARABLE COSTS Greensboro Park $360,000 Carter Barron $263,000 Schroeder Park $542,000 Lakeside Campus $400,000 UCA $300...
COMPARABLE COSTS $45 million $112 million $70.95 million $550,000 source: Ryerson Budget, 2011
PROMOTIONAL  PLAN
Traditional Media Press Release Townhall
 
Social Media Initiatives
Crowdsource Competitions
Crowdsource Competitions
<ul><li>BENEFITS </li></ul><ul><li>Increased student space </li></ul><ul><li>Versatility </li></ul><ul><li>Visual consiste...
<ul><li>DRAWBACKS & CONSIDERATIONS </li></ul><ul><li>Costs </li></ul><ul><li>Permits & Permissions </li></ul><ul><li>Commu...
OTHER SUCCESSES
 
 
CONCLUSION
 
QUESTION & ANSWER
Alicia D’Souza a7dsouza@ryerson.ca Hayley V. Fuller [email_address] Vin Heney [email_address]
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Reimagining Devonian Square

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Produced as the final assignment in PC8101 in the Master of Professional Communication program at Ryerson University.

This presentation looks at the need to re-imagine Ryerson's Devonian Square into a more functional and beautiful space. The aim is to incorporate the best elements of the current space with new features that are consistent with Ryerson University's architectural identity.

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  • Vin introduces group members, presentation
  • Vin explains agenda
  • Vin introduces Burnham, reads full quote
  • Vin explains that the Burnham quote was a driving force behind President Levy’s ‘Master Plan’ for Ryerson, which he proposed in 2006 (and began being implemented in 2008)
  • Vin explains that the master plan consists of three overarching goals. Includes a brief explanation of each goal. Ties into Alicia’s notes on “(image....)As Ryerson’s academic reputation and brand has evolved, so has the public realm of the campus. Signature elements of architectural design, urban landscaping, and a recent transformation of streetscapes are reshaping the downtown core.  This is evident in three building projects -  the Ryerson Athletics Centre at the Gardens, the Ryerson Gallery and Research Centre in the heart of campus, and a Student Learning Centre on the site of the iconic Sam the Record Man property on Yonge Street. These buildings project a modern and distinctively urban “vibe” of a university that is clearly on the move, ready and willing to innovate and collaborate for the benefit of their students.”
  • Vin opens slide by saying ‘…and it’s been working.” Mention the Image Arts Building, the new Athletics Facility at Maple Leaf Gardens, and the Student Learning Centre. Discuss how these new buildings all project Ryerson’s ‘state-of-the-art-brand’ But there is one glaring exception to this – no, I’m not talking about Kerr Hall – I’m talking about Devonian Square
  • As this picture comes up, Vin says “I mean… Devonain Square” (and switch to the next picture of the square)
  • As this image comes up, Vin says “Ryerson’s slogan states ‘Everyone makes a mark.’ Ask yourself, what mark is Devonian Square making?” -This segways into Alicia’s Rationale of the problem
  • Well to answer that question we need to understand how Devonian square was first ‘imagined’. Tracing back the history of Ryerson….
  • During this time the Ryerson campus had evolved into a spread of dislocated facilities.
  • Hence the conception of Devonian square on the corner of Victoria and Gould street in 1978.  
  • The problem that arises from this first conception of Devonian square in 1978, goes back to the question Vin was asking, what mark is Devonian square making 33 years later for Ryerson?
  • The use of Devonian Pond during the winter as a skating rink is perhaps the best way that Ryerson presents this space to students and the community.
  • The other times, this space is quite an eye sore and looks a bit run down.
  • Is this too happy? Since the partial closing of Gould and Victoria Street, students have been taking their extra curricular performances, demonstrations, rallies and activities to the middle of the streets.
  • And with the newly developed Image Arts building and the Chang Building to either of its sides, and the other new buildings in development, Devonian square is no longer a cohesive space pulling this extrodinary campus together.
  • Hayley to introduce the idea of how we will re-imagine the space, led in by Alicia’s section.
  • Hayley to introduce the idea of how we will re-imagine the space, led in by Alicia’s section.
  • Make the connection to communication theory - we are never not communicating.
  • Make the connection to communication theory - we are never not communicating.
  • Make the connection to communication theory - we are never not communicating.
  • Vin discusses the benefits of our proposal
  • Vin discusses the drawbacks &amp; conclusions of our proposal
  • Vin discusses two examples of successful (and similar) projects
  • Vin discusses two examples of successful (and similar) projects
  • Vin discusses two examples of successful (and similar) projects
  • As Ryerson continues to evolve as a leader in innovation and career-focused education, its reputation as a modern higher learning institution for the 21st century only increases.
  • As Ryerson continues to evolve as a leader in innovation and career-focused education, its reputation as a modern higher learning institution for the 21st century only increases.
  • As Ryerson continues to evolve as a leader in innovation and career-focused education, its reputation as a modern higher learning institution for the 21st century only increases.
  • Reimagining Devonian Square

    1. 1. REIMAGINING DEVONIAN SQUARE PC 8101 Team Presentation 28 Nov 2011 Alicia D’Souza Hayley V. Fuller Vin Heney #devosquare
    2. 2. <ul><li>AGENDA </li></ul><ul><li>Rationale (Alicia) </li></ul><ul><li>Proposed Solution (Hayley) </li></ul><ul><li>Benefits & Drawbacks (Vin) </li></ul><ul><li>Examples of Success Elsewhere (Vin) </li></ul><ul><li>Conclusion (Alicia) </li></ul><ul><li>Q & A(Alicia, Hayley, Vin) </li></ul>
    3. 3. &quot;Make no little plans…&quot; - Daniel Burnham, Chief Planner for the City of Chicago, 1909
    4. 5. <ul><li>Urban Intensification </li></ul><ul><li>2. People First: Pedestrianization of the Urban Environment </li></ul><ul><li>3. Commitment to Design Excellence </li></ul>
    5. 6. Image Arts Building Student Learning Centre Maple Leaf Gardens
    6. 9. RATIONALE
    7. 10. Toronto Normal School, 1852 Ryerson Polytechnical Institute, 1971
    8. 12. Devonian Pond,1978 Devonian Pond, 1980
    9. 18. PROPOSED PLAN
    10. 19. &quot;Make big plans.&quot; - Daniel Burnham, Chief Planner for the City of Chicago, 1909
    11. 20. - Watzlawick, Helmick &Jackson “ There is no such thing as non-communication”
    12. 21. 20 The Plan:
    13. 22. 20 The Plan:
    14. 23. 21 Implementation:
    15. 24. COMPARABLE COSTS Greensboro Park $360,000 Carter Barron $263,000 Schroeder Park $542,000 Lakeside Campus $400,000 UCA $300,000 Reimagined Devonian $550,000
    16. 25. COMPARABLE COSTS $45 million $112 million $70.95 million $550,000 source: Ryerson Budget, 2011
    17. 26. PROMOTIONAL PLAN
    18. 27. Traditional Media Press Release Townhall
    19. 28.
    20. 30. Social Media Initiatives
    21. 31. Crowdsource Competitions
    22. 32. Crowdsource Competitions
    23. 33. <ul><li>BENEFITS </li></ul><ul><li>Increased student space </li></ul><ul><li>Versatility </li></ul><ul><li>Visual consistency </li></ul><ul><li>Income generator </li></ul><ul><li>Focal point for campus </li></ul>
    24. 34. <ul><li>DRAWBACKS & CONSIDERATIONS </li></ul><ul><li>Costs </li></ul><ul><li>Permits & Permissions </li></ul><ul><li>Community Concerns </li></ul>
    25. 35. OTHER SUCCESSES
    26. 38. CONCLUSION
    27. 40. QUESTION & ANSWER
    28. 41. Alicia D’Souza a7dsouza@ryerson.ca Hayley V. Fuller [email_address] Vin Heney [email_address]

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