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Crises Beyond Brands: Web 2.0 and PR Crises
 

Crises Beyond Brands: Web 2.0 and PR Crises

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Crises Beyond Brands: Web 2.0 and PR Crises Crises Beyond Brands: Web 2.0 and PR Crises Presentation Transcript

  • CRISES BEYOND BRANDS Hayley Fuller image by Pink Sherbert Photos
  • WHAT IS IMC? image by WeTransfer
  • PUBLICRELATIONS CRISES image by Ben Heine
  • CRISIS BASICS image by life begins with 4t
  • WEB 2.0CHANGES TO P.R. image by beyondramen
  • EXPECTATIONS OF INTERACTION image by ReRe
  • REALITY OF CRISES TODAY image by (jennie)
  • STRATEGIC REACTIONS image by MrLomo
  • ACCEPTANCE RESPONSE image by Mike D Merril
  • SOCIAL SPIN CONTROL? image by pagarneau
  • TROUBLESOMEENGAGEMENT image by Tracey Weston Photography
  • CASE STUDY: ABANDONED CHANNELS Ryerson University
  • CASE STUDY: LOSING CONTROL Nestle’s Palm Oil
  • CASE STUDY: MISMANAGED DEFENSE
  • CASE STUDY: CREATINGYOUR OWN CRISISKenneth Cole and Cairo
  • POLITICALLY EXPLOITIVE CRISES image by Gomargot
  • EGYPT AS A BRAND image by deep idea
  • BRAND LESSONS LEARNED image by August Miller
  • CONVERSATION AS CAPITAL image by Rich Byham
  • CREDITS/SOURCES*• All images are licensed under the Creative Commons Non- Commercial Share-Alike 3.0 agreement, and sourced from flickr.• Crisis Management: Trend-spotting Insights. http://slidesha.re/G4tdd• Social Media and Crisis Communications (Revisited). http:// slidesha.re/hCc7cs• Twitter Spreads Scoops - and Falsehoods. http://nyti.ms/f4n6sY• Amazon’s Fail: Not Using Social Media to React to #AmazonFail Meme. http://to.pbs.org/geN4Iz• How Amazonfail was Born. http://bbc.in/eiAm21• Nestle’s Palm Oil PR Crisis Pervades Facebook. http://aol.it/dIBXbq• What Egypt’s Uprising Can Teach Us About Social Media Strategy. http://bit.ly/gqPKNh• Kenneth Cole Steps In It, Big Time. http://bit.ly/eoSGGY*selected sources image by ~ by Jessica