II-SDV 2014 Innovation in Building Materials: Implementing a collaborative intelligence platform in India using Digimind (Carla Monfray - Lafarge, France and Nelly Gilibert - Digimind, France)
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II-SDV 2014 Innovation in Building Materials: Implementing a collaborative intelligence platform in India using Digimind (Carla Monfray - Lafarge, France and Nelly Gilibert - Digimind, France)






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    II-SDV 2014 Innovation in Building Materials: Implementing a collaborative intelligence platform in India using Digimind (Carla Monfray - Lafarge, France and Nelly Gilibert - Digimind, France) II-SDV 2014 Innovation in Building Materials: Implementing a collaborative intelligence platform in India using Digimind (Carla Monfray - Lafarge, France and Nelly Gilibert - Digimind, France) Presentation Transcript

    • Innovation in Building Materials: Implementing a collaborative intelligence platform in India using Digimind Carla Monfray – Lafarge Nelly Gillibert - Digimind II SDV Nice – 14 April 2014
    • © Lafarge 2014 – All rights reserved * Agenda Lafarge profile Lafarge Construction Developments Labs Digimind Collaborative intelligence project with CDL India
    • © Lafarge 2014 – All rights reserved * Lafarge profile World leader in building materials Major player in the cement, aggregates and concrete industries We contribute to the construction of cities throughout the world with innovative solutions, providing cities with more housing, and making them more compact, more durable, more beautiful and better connected. Operating in 64 countries 65 000 employees €15.8 billion annual sales 1 570 production sites Listed on the Paris Stock Exchange
    • © Lafarge 2014 – All rights reserved * A powerful worldwide R&D Budget: 120+ million euros in 2012 No.1 world research center for construction materials and a network of Construction Development Labs (CDL) A network of 1 000 dedicated staff Lyon Vienna Chongqing Mumbai Algeria Rio de Janeiro Kuala Lumpur Montreal Houston BeijingToronto Cairo +50 concrete labs located in most of our countries 1 world research center 3 Technical Centers with some relays in 6 countries 4 Construction Development Labs (>10 by 2015) 3 news Construction Development Labs under construction
    • © Lafarge 2014 – All rights reserved * Directly linked to the Research Center & Corporate Innovation Located near Lyon, nearby the Research Center Internal scope of clients: Research Center; Corporate Innovation Segments, Excom, Countries, Technical Centers A team from 8 to 12 people managed by Nathalie Gautier-Hamel To seek out and exploit all external information that might have an impact on the Group’s products, technologies and future innovations. To manage documentation and information technologies to support researchers and monitoring team. Technology & Competitive Intelligence Dept.
    • © Lafarge 2014 – All rights reserved * Construction Development Labs: Innovation to our customers Experiment with in-house innovative materials, products & systems within the framework of a system-performance evaluation Benchmark and analyze the performances of new and existing construction systems as well as innovative alternative solutions from competitors Show that innovative materials, products & systems developed by us meet design expectations and could ultimately obtain jobsite/market acceptance Create innovative system solutions for sustainable construction The ambition while building CDL organizations is to bring innovation closer to markets, accelerate and innovate locally by developing products & systems for construction. This ambition is organized around 4 main missions:
    • © Lafarge 2014 – All rights reserved * Construction Development Lab in India Listening to the needs of local construction players Focus on effective partnerships with local construction players. That's one reason why Mumbai was selected to house the CDL: architects, property developers, construction companies, consultants and academics are notably active. India a high potential market India showcases considerable housing and infrastructure needs, and could become the world's third largest construction market by 2018. Inaugurated in March 2012, in Mumbai, with a team of around 20 researchers, to develop innovative cement and concrete products, to design building solutions and systems adapted to the emerging Indian market. A cross-business line development center The CDL gathers researchers profiles with specific competencies in architecture, structural engineering, precasting, etc.
    • © Lafarge 2014 – All rights reserved * Digimind at a glance N°1 LEADERLEADER $10M TURNOVERTURNOVER 40 R&D PEOPLE R&D PEOPLE 95% Customer satisfaction 100 EMPLOYEES 199815 YEARS EXPERIENC E 15 YEARS EXPERIENCE Boston Paris Rabat Grenoble Amsterdam Singapore Beijing – Shenzhen Digimind Office Digimind Resellers Berlin London
    • © Lafarge 2014 – All rights reserved * Customers’ cases R&D Type of project : Technologies and competitors portfolios Project size : 500 users Type of project : Competitors monitoring Project size : 15 countries 2000 end users Technology & CI Type of project : Technologies and competitors portfolios Project size : 25 users 2 countries Marketing Type of project : Competitors Products Project size : 500 Sales people Strategy
    • © Lafarge 2014 – All rights reserved * Collaborative intelligence Do you have concerns regarding collaboration? 1) Do you struggle to get information from people within your organization? 2) Does your intelligence organization involves several business units or countries ? Consequences : - Heightened quality and organization of intelligence at every stage of the process -Time saved -Immediate increase in productivity for intelligence professionals. - Personnel are more motivated. - Analyses are more comprehensive and reliable. - More intelligence projects can be launched.
    • Collaborative Intelligence project CDL India Project objectives Technological watch to identify innovating building methods & green building initiatives Global watch on construction market in India Competitive Watch on construction chain actors (cement/RMX concrete players; industrial costumers; developers; contractors buildings & infrastructures; architects) Monthly newsletter to the Lafarge India Executive Committee Project Organisation Team: 5 people, 3 from Technology & Competitive Intelligence Dept., 2 people from CDL India (project sponsor and an architect) Duration: 3 months Key sucess factors: Dedicated resources Weekly exchange by video conference
    • Your Title Here Step 1: Scope definition Step 2: Building your dashboards Step 3: Fine tuning Step 4: Training Step 5: Functional Support / Q&A …in 5 steps PAGE 12 Digimind Project steps
    • 1 3 CDL India: Project steps Scope definition Objectives Geographical & language perimeter Intelligence topics to be surveyed Building your dashboards: For each Intelligence topic Type of information required Sources : definition of agents to be set up Keywords Geographical & language perimeter Fine tuning: Deliverables & their structure Newsletter Shared dashboard Training sessions Introduction to Digimind : 2 days Project management & functional support Regular project meetings
    • 1 4 CDL India: Sourcing 7 agents: approximately 2170 sources are monitored daily !
    • 1 5 CDL India: Keywords & Queries General terms about construction + Technologic building terms + Indian cities
    • CDL India : newsletter structure 1 6 10/12/2013 | - Construction of Infrastructure in India - Regional development in India - Developers trends in India - Architectural trends in India - Affordable housing in India - Cement, RMX & aggregate players in India - Building materials, products & systems in India - Green technologies in construction industry in India - Innovative ideas & researches
    • CDL India : graphical visualisation 1 7 10/12/2013 | A B C
    • CDL India : Lessons learned 1 8 10/12/2013 | Critical aspects Allocated resources from the client, in particular when foreign languages are concerned (Arabic, Chinese, Portuguese, etc.) Project planning to be managed jointly Regular Follow up of the project and client activities up to the first deliverable Tuning information period should not be neglected Recommendations Digimind technical terms: to be simplified to the client Sourcing: privilege quality sources instead of quantity Queries: render them as simple as possible! Agents & Lists: take into account data visualization needs when creating them Tuning phase/Optimization: check information pertinence before giving access to the client Deliverable: assure that information flow corresponds to final recipients expectations
    • Digimind & Collaborative Intelligence: advantages 1 9 10/12/2013 | Development of project management skills at the Technology & Competitive Intelligence Dept. The client acquires a broader vision of the potential of Competitive Intelligence as he is exposed to different types of information and working tools R.O.I.POWERFUL AUTONOMY FLEXIBILITY The most comprehensive suite of features integrated into one single platform Save time on all low value tasks: Data collection Data structuration Deliverables creation and dissemination Add your own topics by yourself, never depend on anyone to expand your coverage From 1 user in 1 department to global organisations throughout the world R.O.I.POWERFUL
    • Thank you Questions ? Carla.monfray@lafarge.com +33 (0)4 74 82 82 74 Nelly.gilibert@digimind.com + 33 (0)4 76 70 67 05