II-SDV 2013 Customized Newsletters - Strategies to Improved Current Awareness

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II-SDV 2013 Customized Newsletters - Strategies to Improved Current Awareness

  1. 1. Strategies to Improved Current Awareness Dieter Kuery, Barbara Roggo Novartis Pharma AG Basel, Switzerland II-SDV Conference, Nice, April 16, 2013 Customized Newsletters
  2. 2. Customized Newsletters - Strategies to Improved Current Awareness | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20132 Abstract Keeping up-to-date is essential in today's business. The strategy to support main projects and disease areas with current awareness information was implemented by producing customized newsletters. These contain data aggregated from different sources and filtered according to customer's needs and are delivered directly to the customer's desktop. Sources aggregated in the newsletters contain different types of information e.g. news, scientific literature or patents. Customized group newsletters have advantages over individual alerting. Techniques of customization will be presented together with limitations.
  3. 3. Current Awareness | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20133 Novartis Knowledge Center The Novartis Knowledge Center globally serves all units of Novartis with a core of licensed Scientific, Technical, Medical and Business information resources. Current Awareness Services To enable fast access to latest news and new publications that fulfill all kind of current awareness needs.
  4. 4. Current Awareness | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20134 Novartis Knowledge Center “...fulfill all kind of current awareness needs.” Basic needs Specific needs of individual associates of groups and project teams
  5. 5. Current Awareness | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20135 3 Tier Model Tier 1: Alerts by end-users Alerts in information systems fulfilling information needs of an individual associate using standard functionality provided by vendor of system using standard channels for delivery of results created and maintained by end-user
  6. 6. Current Awareness | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20136 3 Tier Model Tier 2: Alerts by knowledge manager/information specialist Alerts in information systems meeting information needs of individual customers/small groups using standard functionality provided by vendor of systems using standard channels for delivery of results Created and maintained by consultancy specialist established via search request
  7. 7. Current Awareness | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20137 3 Tier Model Tier 3: Customized solutions Customized alerting solutions supporting projects/teams using tool for aggregating of information from different sources, filtering and sorting providing customized channels for delivery of results created and maintained by consultancy specialist established via alerting project
  8. 8. Current Awareness | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20138 3 Tier Model 3 2 1 Quantity low high Customization high low Priority high low
  9. 9. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 20139 Concept Successful email newsletters with journal TOCs Customer need for comprehensive information in a therapeutic area E-mail newsletters for therapeutic areas providing information on new publications in the field of interest
  10. 10. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201310 Type of Information E-mail newsletters for therapeutic areas providing information on new publications: Patent applications Scientific literature Clinical trials Theses Journal table of contents (TOC)
  11. 11. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201311 Technology Patent applications Scientific literature Clinical trial information Theses Journal TOC Aggregator RSS Feed Web Crawler Email newsletter Aggregator: Attensa Stream Server (internal installation) Marketscape MS 4 platform (external provider)
  12. 12. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201312 Legal Constraints Internal redistribution of licensed content Adjustment of license terms Handling of licensed content by external provider Explicit consent by information provider/owner Without explicit consent licensed content has to be handled in-house
  13. 13. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201313 Email Link to unsubscribe Feedback link Link to open newsletter
  14. 14. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201314 Newsletter Topics e.g targets, journal title Buttons to expand/ collapse Sections by type of information Link to fulltext
  15. 15. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201315 Newsletter Display of images
  16. 16. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201316 Project Management Customer Knowledge Manager Requirements e.g targets and information sources to be monitored Development and implementation of pilot Testing of pilot Customizations Review of customizations Productive installation Subscribing to newsletter New/changedrequirements
  17. 17. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201317 Limitations No consent by provider for handling by external partner Licensed content cannot be included in newsletter Switch to parallel handling on internal aggregator Size of newsletter Split large newsletters Enable individualized newsletters by providing opportunity for individual selection of topics to customers
  18. 18. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201318 Advantages of Therapeutic Area Newsletters (I) Knowledge Center perspective Technical handling by specialist (knowledge manager or information specialist) Selection of best information sources Setup and implementation of search strategy and queries by search specialist Maintenance and quality control
  19. 19. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201319 Advantages of Therapeutic Area Newsletters (II) Knowledge Center perspective No duplication of work One comprehensive solution available to all scientists in therapeutic area instead of supporting various individual alerts
  20. 20. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201320 Advantages of Therapeutic Area Newsletters (III) Customer perspective Newsletter available to all scientists in therapeutic area One stop shop providing all information relevant for projects Easy subscribe/unsubscribe via link on Knowledge Center portal
  21. 21. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201321 Conclusions With customized newsletters the Knowledge Center A. facilitates same level of information for all members of therapeutic area. B. provides a current awareness solution for exploratory/discovery projects not supported by regular competitive intelligence, due to limited resources
  22. 22. Customized Solutions | Customized Newsletters - Strategies to Improved Current Awareness | Dieter Kuery | II-SDV April 16, 201322 Acknowledgements Karin Grabs all colleagues in Novartis Knowledge Center my managers

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