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THE HARMONY OF THE SPHERES:
BRINGING TOGETHER TOOLS AND
TECHNIQUES FOR PATENT ANALYSIS
II-SDV 2012
Nice 16-17 April 2012
B...
AGENDA
• TODAY’S IP UNIVERSE
• THE IP INFORMATION PROFESSIONAL AS
CONDUCTOR
• KEY TOOLS & TECHNIQUES
– Landscaping
– Trend...
TODAY’S IP UNIVERSE
3
Nortel patents sold for $4.5bn
Valuing patents: Doing the maths
IP INFORMATION PROFESSIONAL AS CONDUCTOR
The task of the
professional patent
searcher is to
understand the
complex mix of
...
BUSINESS DECISION SUPPORT
• What does the technology landscape look like?
• What are the trends in innovation?
• Where do ...
KEY TOOLS & TECHNIQUES:
LANDSCAPING
6
WHAT DOES THE TECHNOLOGY
LANDSCAPE LOOK LIKE?
7
Source: Thomson Innovation ThemeScape Map
8
KEY TOOLS & TECHNIQUES:
TREND ANALYSIS
IS THIS AN EMERGING TECHNOLOGY?
9
Scientific research precedes patent activity
Source: Thomson Innovation
PRIORITY COUNTRY TIMELINES
US and Japan lead development in this field, with
other countries working at a much slower pace...
EMERGING COUNTRIES
Asian growth has been
driven by South Korea
and Japan. There has
also been significant
growth from Fran...
12
KEY TOOLS & TECHNIQUES:
COMPETITIVE ANALYSIS
WHO ARE YOUR COMPETITORS?
13
Who’s more important – the dominant player
(now inactive) or the new entrant?
Source: Thomson...
HOW STIFF IS THE COMPETITION?
Rapidly and effectively assess
the nature of your competition
Source: Thomson Innovation & T...
TIER 1 ASSIGNEES
Source: Thomson Innovation & Thomson Data Analyzer
NEW ENTRANTS
Source: Thomson Innovation & Thomson Data Analyzer
WHERE IS COMPANY FILING?
17
Map competitor’s patent holdings
to see distribution of its IP portfolio
Source: Thomson Reute...
18
KEY TOOLS & TECHNIQUES:
TECHNOLOGY ANALYSIS
TECHNICAL CATEGORIES
Source: Thomson Innovation & Thomson Data Analyzer
TIER 1 ASSIGNEE INNOVATION FOCUS
Source: Thomson Innovation & Thomson Data Analyzer
CROSS-CORRELATING TECHNICAL CATEGORIES
Source: Thomson Innovation & Thomson Data Analyzer
KEY TOOLS & TECHNIQUES:
LICENSING/PARTNERSHIP
ANALYSIS
22
OUTLICENSE OPPORTUNITIES?
23
Source: Thomson Innovation
COLLABORATION PARTNERS?
24
COMMISARIAT
COMMISARIAT L’ENERGIE A
Source: Thomson Innovation
Forward patent citations
reveal ...
ADJACENT PARTNER IDENTIFICATION?
25
Source: Thomson Data Analyzer
The lines
represent
connections
between
technologies
and...
WHERE IS CHINA STRONG IN R&D
AS A MEASURE OF SCIENTIFIC OUTPUT?
26
Source: Thomson Reuters InCites
Understanding areas of
...
STAYING IN TUNE
27
ALERTING
28
MAKING SWEET MUSIC
29
CONDUCTING THE ORCHESTRA
• Understand the big picture
questions facing your business
• Use tools and resources to
develop ...
THANK YOU
bob.stembridge@thomsonreuters.com
COPYRIGHT THOMSON REUTERS 2012, DO NOT DISTRIBUTE
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II-SDV 2012 Bringing Together Tools and Techniques for Patent Analysis: The Harmony of the Spheres

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Transcript of "II-SDV 2012 Bringing Together Tools and Techniques for Patent Analysis: The Harmony of the Spheres"

  1. 1. THE HARMONY OF THE SPHERES: BRINGING TOGETHER TOOLS AND TECHNIQUES FOR PATENT ANALYSIS II-SDV 2012 Nice 16-17 April 2012 Bob Stembridge Customer Relations Manager, IP & Science Thomson Reuters Copyright Thomson Reuters 2012 – Do Not Distribute
  2. 2. AGENDA • TODAY’S IP UNIVERSE • THE IP INFORMATION PROFESSIONAL AS CONDUCTOR • KEY TOOLS & TECHNIQUES – Landscaping – Trend analysis – Competitive intelligence – Technology intelligence – Licensing/partnership analysis – Staying in tune 2
  3. 3. TODAY’S IP UNIVERSE 3 Nortel patents sold for $4.5bn Valuing patents: Doing the maths
  4. 4. IP INFORMATION PROFESSIONAL AS CONDUCTOR The task of the professional patent searcher is to understand the complex mix of science, law and information retrieval skills which enables the industrial user to make sense of the documents and to exploit their contents effectively Stephen Adams IP INFORMATION PROFESSIONAL “ ”
  5. 5. BUSINESS DECISION SUPPORT • What does the technology landscape look like? • What are the trends in innovation? • Where do inventions originate? • Who owns what? • Who is active now? • Who covers specific technical aspects? • Which are the high impact inventions? • Are there licensing or collaboration opportunities?
  6. 6. KEY TOOLS & TECHNIQUES: LANDSCAPING 6
  7. 7. WHAT DOES THE TECHNOLOGY LANDSCAPE LOOK LIKE? 7 Source: Thomson Innovation ThemeScape Map
  8. 8. 8 KEY TOOLS & TECHNIQUES: TREND ANALYSIS
  9. 9. IS THIS AN EMERGING TECHNOLOGY? 9 Scientific research precedes patent activity Source: Thomson Innovation
  10. 10. PRIORITY COUNTRY TIMELINES US and Japan lead development in this field, with other countries working at a much slower pace. Chinese patenting is very low Source: Thomson Innovation & Thomson Data Analyzer
  11. 11. EMERGING COUNTRIES Asian growth has been driven by South Korea and Japan. There has also been significant growth from France. Source: Thomson Innovation
  12. 12. 12 KEY TOOLS & TECHNIQUES: COMPETITIVE ANALYSIS
  13. 13. WHO ARE YOUR COMPETITORS? 13 Who’s more important – the dominant player (now inactive) or the new entrant? Source: Thomson Innovation & Thomson Data Analyzer
  14. 14. HOW STIFF IS THE COMPETITION? Rapidly and effectively assess the nature of your competition Source: Thomson Innovation & Thomson Data Analyzer
  15. 15. TIER 1 ASSIGNEES Source: Thomson Innovation & Thomson Data Analyzer
  16. 16. NEW ENTRANTS Source: Thomson Innovation & Thomson Data Analyzer
  17. 17. WHERE IS COMPANY FILING? 17 Map competitor’s patent holdings to see distribution of its IP portfolio Source: Thomson Reuters IP Monitor
  18. 18. 18 KEY TOOLS & TECHNIQUES: TECHNOLOGY ANALYSIS
  19. 19. TECHNICAL CATEGORIES Source: Thomson Innovation & Thomson Data Analyzer
  20. 20. TIER 1 ASSIGNEE INNOVATION FOCUS Source: Thomson Innovation & Thomson Data Analyzer
  21. 21. CROSS-CORRELATING TECHNICAL CATEGORIES Source: Thomson Innovation & Thomson Data Analyzer
  22. 22. KEY TOOLS & TECHNIQUES: LICENSING/PARTNERSHIP ANALYSIS 22
  23. 23. OUTLICENSE OPPORTUNITIES? 23 Source: Thomson Innovation
  24. 24. COLLABORATION PARTNERS? 24 COMMISARIAT COMMISARIAT L’ENERGIE A Source: Thomson Innovation Forward patent citations reveal potential partners
  25. 25. ADJACENT PARTNER IDENTIFICATION? 25 Source: Thomson Data Analyzer The lines represent connections between technologies and their uses, and may identify new partners or customers
  26. 26. WHERE IS CHINA STRONG IN R&D AS A MEASURE OF SCIENTIFIC OUTPUT? 26 Source: Thomson Reuters InCites Understanding areas of publication prominence helps determine if there is a potential partnership opportunity
  27. 27. STAYING IN TUNE 27
  28. 28. ALERTING 28
  29. 29. MAKING SWEET MUSIC 29
  30. 30. CONDUCTING THE ORCHESTRA • Understand the big picture questions facing your business • Use tools and resources to develop intelligence to support business decisions • Add deeper insight and value to what you produce • Make recommendations based on your knowledge of a situation 30
  31. 31. THANK YOU bob.stembridge@thomsonreuters.com COPYRIGHT THOMSON REUTERS 2012, DO NOT DISTRIBUTE
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