Social Media Marketing  What and Why Created by: Alex Conway www.hawaiisocialmedia.com
What and why of Social Media Marketing
Social Media Myths •  Its too complicated •  It won’t work for my business •  That stuff is for kids •  It takes too much ...
What is SMM? Social media marketing (SMM)  is using highly accessible and scalable online publishing technologies to commu...
People are talking about you, Why SMM? join the conversation…
•  Time is the only cost •  Direct feedback •  Conversion tracking •  Nimble •  Targeted •  Word of mouth •  Widespread • ...
3 Keys of SMM Content Conversation Publish
3 Keys of SMM Content Conversation Publish
Create Content Thought Leadership •  Display expertise •  Solve buyer problems •  Generate yourself •  Targeted •  Best Ma...
3 Keys of SMM Content Conversation Publish
If you publish, they will come
Publish your content
3 Keys of SMM Content Conversation Publish
Conversation •  Honest •  Open •  2 way interaction •  Speak with your audience •  Your customers have a voice •  Listen a...
Conversation Types Business to Customer Customer to Business Customer to Customer Good Best Better
Social Media Process Flow Content Conversation Publish Automate 1 Your Website •  Speak to audience •  Solve buyer problem...
Now you know SMM basics
1.Build your Strategy 2.Implement 3.Grow What next?
HawaiiSocialMedia.com •  FREE   Social Media Strategy - 30 day step-by-step process - Delivered by email •  FREE Community...
Alex Conway www.HawaiiSocialMedia.com Step 1: Sign up
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Social Media Marketing - What and Whay

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Learn the basics of Social Media Marketing in this short presentation.

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Social Media Marketing - What and Whay

  1. 1. Social Media Marketing What and Why Created by: Alex Conway www.hawaiisocialmedia.com
  2. 2. What and why of Social Media Marketing
  3. 3. Social Media Myths • Its too complicated • It won’t work for my business • That stuff is for kids • It takes too much time • It costs too much • I don’t need to market online • I can’t track the ROI
  4. 4. What is SMM? Social media marketing (SMM) is using highly accessible and scalable online publishing technologies to communicate directly with your market. Social media is a shift in how people discover, read and share news, information and content. Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).
  5. 5. People are talking about you, Why SMM? join the conversation…
  6. 6. • Time is the only cost • Direct feedback • Conversion tracking • Nimble • Targeted • Word of mouth • Widespread • Indefinite shelf life SMM Benefits
  7. 7. 3 Keys of SMM Content Conversation Publish
  8. 8. 3 Keys of SMM Content Conversation Publish
  9. 9. Create Content Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Daily Content • Wide spread • Generic • Outsource • Quantity • Syndicate • Keywords
  10. 10. 3 Keys of SMM Content Conversation Publish
  11. 11. If you publish, they will come
  12. 12. Publish your content
  13. 13. 3 Keys of SMM Content Conversation Publish
  14. 14. Conversation • Honest • Open • 2 way interaction • Speak with your audience • Your customers have a voice • Listen and learn directly from your buyers – solve problems
  15. 15. Conversation Types Business to Customer Customer to Business Customer to Customer Good Best Better
  16. 16. Social Media Process Flow Content Conversation Publish Automate 1 Your Website • Speak to audience • Solve buyer problems • Keyword rich anchor text • Blogs, articles, whitepapers • Email marketing • Status updates • Videos • Pictures • Events • RSS • Ping.FM • Tweetlater • Autoresponder • SocialMarker 2 4 3 • Blog • Microblog • Social Networks • Social Bookmarks • Eventful • Youtube • Flickr • Forums • Podcast • Free Webpages • Document sharing Drive Traffic Human • Sales funnel • Email Signup form • Phone center • Product/service page • Blog • Tracking/Reporting • Twitter • Forums • Social Networks • Reviews • Comments • Tracking/Reporting Drive Traffic Tracking/Reporting
  17. 17. Now you know SMM basics
  18. 18. 1.Build your Strategy 2.Implement 3.Grow What next?
  19. 19. HawaiiSocialMedia.com • FREE Social Media Strategy - 30 day step-by-step process - Delivered by email • FREE Community - Interact with others - Get answers • FREE Events - Networking - Learning
  20. 20. Alex Conway www.HawaiiSocialMedia.com Step 1: Sign up

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