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Have a Peek at Mobile Marketing
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Have a Peek at Mobile Marketing

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  • Ask who is B2C, B2B of B2B professional services and products
  • Mobile destinations – the difference between apps and mobile websites
  • Jackson Kayak has also begun developing its own iPhone and iPad apps, including Jackson Kayak Mobile, an app for the whitewater kayaking community. The app delivers the latest company news, community forums, product information, and videos.
  • Sales & CRMFacts, figures, order processingCustomer information from your internal systemsMarketingNew product launchProduct comparitorsAutomationMonitor systemsFault alertsWorkflowCollaboration
  • Custom FileMaker Go forms on iPad make it easy to capture inspection details.
  • The Clinometer app ensures that key components are perfectly level.
  • With iPad, CCS staff cuts out eight hours a week in paperwork.
  • Trends for when considering your target platforms and devices.
  • Mobile-social media experienced growth of 39% month-over-month, reported Millennial Media, with a 17% share of the post-click campaign action mix in April. Telecom, entertainment, and retail advertisers utilized mobile-social as a post-click campaign action to acquire social media followers and gather feedback on new movie releases and new product launches.
  • In total, 16.7 million mobile subscribers, including 12.7 million smartphone subscribers (76% of the smartphone owners), used location-based check-in, according tocomScore. Android accounted for the largest share, with about 37% checking-in, while about 34% of users checked in from an iPhone. Apple having the highest representation relative to its share of the total smartphone market.

Have a Peek at Mobile Marketing Have a Peek at Mobile Marketing Presentation Transcript

  • We work with…
  • Today
    Mobile destinations
    Apps
    Mobile web
    Snapshot of the mobile landscape
    Mobile marketing planning
  • Some facts
    44%
    65%
    91%
    use our phone to kill
    time when travelling
    to and from work
    of us go to bed with
    our smartphone
    within arms reach
    use our phone during
    downtime in
    the workplace…
    but what are
    the other 9 % doing!?
  • Mobile destinations
    Difference between apps and mobile web
  • Smartphone Apps
  • Apps for customers
    Buy on the move
    Brand awareness
    Interactive product info and launches
    Customer service
    Support and ‘how-to’ videos
    Loyalty rewards
    Recommendations & feedback
  • Internal Apps for your business
    Sales & CRM
    Facts, figures, order processing
    Customer information from your internal systems
    Marketing
    New product launch
    Product comparitors
    Automation
    Monitor systems
    Fault alerts
    Workflow
    Collaboration
  • Apps for business - benefits
    Do not have to be published for public use
    Transform paper based information saving printing and distribution costs
    Can be updated instantly
    Puts you in the palm of your staff, suppliers and customers
  • Revenue generators?
    Paid App
    one off purchase cost
    Free App with in-App purchasing
    popular model for games
    Subscription
    a free app with extras available on subscription - gives a recurring revenue stream
  • Mobile Web
  • Optimised version of your website
    Set your website to auto detect the users device
    Enhance the user experience
    Host it on a separate url
    m.yourdomain.co.uk
    yourcompany.mobi
  • Some examples
  • The mobile landscape
  • Platforms
    Desired OS of Next Smartphone
    2010 v. 2011, % of consumers who plan to purchase new smartphone
    Source: The Nielsen Company
  • Overall share of mobile phone subscribers
  • Digital traffic by device
  • What will yours be?
  • Planning your mobile campaign
    Objectives
    Target audience
    Campaign strategy (push, pull, dialogue)
  • Objectives
    What are you trying to achieve?
    Sales
    Increased productivity
    Brand building
    Downloads
    Better relationships
  • What are visitors currently doing?
    Use Google analytics to see what people are doing on your website on a mobile phone.
    Which platform
    What products
    Did they enquire or buy?
    Can you make their experience better?
  • Example analytics
  • Content
    Your users are looking at your business through a mobile lens…
    What do you want them to see & do?
    Your prospects
    Your customers
    Your suppliers
  • Mobile calls to action
  • 30% of campaigns focus on leads
  • Let’s look at some other tactics
  • Reaching people on the moveSMS/MMS
    O2 more
    Orange shots
    Your customer base – get their number!
  • Using GPS
    Google places
    Location based social networks
    Gowalla
    Foursquare
    Facebook places
  • Location based social networks
    In total, 16.7 million mobile subscribers, including 12.7 million smartphone subscribers (76% of the smartphone owners), used location-based check-in.
    .
  • Three things to do now
  • Number 1
    Visit our mobile website at www.haveapeekatgoingmobile.com
    and request a copy of our FREE
    Mobile Marketing Planning Workbook
  • Number 2
    Grab a copy of our new book from
    www.BrightwordPublishing.co.uk
    Enter ‘B2B2011’ for £1.50 off
  • Number 3
    Download this app to your smartphone now..
    … and visit our stand to“blipp” the
    chocolate for a sneak peek into
    the future of mobile branding
  • Thank you!