Have a Peek at Mobile MarketingPresentation Transcript
We work with…
Today Mobile destinations Apps Mobile web Snapshot of the mobile landscape Mobile marketing planning
Some facts 44% 65% 91% use our phone to kill time when travelling to and from work of us go to bed with our smartphone within arms reach use our phone during downtime in the workplace… but what are the other 9 % doing!?
Mobile destinations Difference between apps and mobile web
Apps for customers Buy on the move Brand awareness Interactive product info and launches Customer service Support and ‘how-to’ videos Loyalty rewards Recommendations & feedback
Internal Apps for your business Sales & CRM Facts, figures, order processing Customer information from your internal systems Marketing New product launch Product comparitors Automation Monitor systems Fault alerts Workflow Collaboration
Apps for business - benefits Do not have to be published for public use Transform paper based information saving printing and distribution costs Can be updated instantly Puts you in the palm of your staff, suppliers and customers
Revenue generators? Paid App one off purchase cost Free App with in-App purchasing popular model for games Subscription a free app with extras available on subscription - gives a recurring revenue stream
Optimised version of your website Set your website to auto detect the users device Enhance the user experience Host it on a separate url m.yourdomain.co.uk yourcompany.mobi
The mobile landscape
Platforms Desired OS of Next Smartphone 2010 v. 2011, % of consumers who plan to purchase new smartphone Source: The Nielsen Company
Overall share of mobile phone subscribers
Digital traffic by device
What will yours be?
Planning your mobile campaign Objectives Target audience Campaign strategy (push, pull, dialogue)
Objectives What are you trying to achieve? Sales Increased productivity Brand building Downloads Better relationships
What are visitors currently doing? Use Google analytics to see what people are doing on your website on a mobile phone. Which platform What products Did they enquire or buy? Can you make their experience better?
Content Your users are looking at your business through a mobile lens… What do you want them to see & do? Your prospects Your customers Your suppliers
Mobile calls to action
30% of campaigns focus on leads
Let’s look at some other tactics
Reaching people on the moveSMS/MMS O2 more Orange shots Your customer base – get their number!
Using GPS Google places Location based social networks Gowalla Foursquare Facebook places
Location based social networks In total, 16.7 million mobile subscribers, including 12.7 million smartphone subscribers (76% of the smartphone owners), used location-based check-in. .
Three things to do now
Number 1 Visit our mobile website at www.haveapeekatgoingmobile.com and request a copy of our FREE Mobile Marketing Planning Workbook
Number 2 Grab a copy of our new book from www.BrightwordPublishing.co.uk Enter ‘B2B2011’ for £1.50 off
Number 3 Download this app to your smartphone now.. … and visit our stand to“blipp” the chocolate for a sneak peek into the future of mobile branding