Have a Peek at Mobile Marketing

We work with…

Today
Mobile destinations
Apps
Mobile web
Snapshot of the mobile landscape
Mobile marketing planning

Some facts
44%
65%
91%
use our phone to kill
time when travelling
to and from work
of us go to bed with
our smartphone
within arms reach
use our phone during
downtime in
the workplace…
but what are
the other 9 % doing!?

Mobile destinations
Difference between apps and mobile web

Smartphone Apps

Apps for customers
Buy on the move
Brand awareness
Interactive product info and launches
Customer service
Support and ‘how-to’ videos
Loyalty rewards
Recommendations & feedback

Internal Apps for your business
Sales & CRM
Facts, figures, order processing
Customer information from your internal systems
Marketing
New product launch
Product comparitors
Automation
Monitor systems
Fault alerts
Workflow
Collaboration

Apps for business - benefits
Do not have to be published for public use
Transform paper based information saving printing and distribution costs
Can be updated instantly
Puts you in the palm of your staff, suppliers and customers

Revenue generators?
Paid App
one off purchase cost
Free App with in-App purchasing
popular model for games
Subscription
a free app with extras available on subscription - gives a recurring revenue stream

Mobile Web

Optimised version of your website
Set your website to auto detect the users device
Enhance the user experience
Host it on a separate url
m.yourdomain.co.uk
yourcompany.mobi

Some examples

The mobile landscape

Platforms
Desired OS of Next Smartphone
2010 v. 2011, % of consumers who plan to purchase new smartphone
Source: The Nielsen Company

Overall share of mobile phone subscribers

Digital traffic by device

What will yours be?

Planning your mobile campaign
Objectives
Target audience
Campaign strategy (push, pull, dialogue)

Objectives
What are you trying to achieve?
Sales
Increased productivity
Brand building
Downloads
Better relationships

What are visitors currently doing?
Use Google analytics to see what people are doing on your website on a mobile phone.
Which platform
What products
Did they enquire or buy?
Can you make their experience better?

Example analytics

Content
Your users are looking at your business through a mobile lens…
What do you want them to see & do?
Your prospects
Your customers
Your suppliers

Mobile calls to action

30% of campaigns focus on leads

Let’s look at some other tactics

Reaching people on the moveSMS/MMS
O2 more
Orange shots
Your customer base – get their number!

Using GPS
Google places
Location based social networks
Gowalla
Foursquare
Facebook places

Location based social networks
In total, 16.7 million mobile subscribers, including 12.7 million smartphone subscribers (76% of the smartphone owners), used location-based check-in.
.

Three things to do now

Number 1
Visit our mobile website at www.haveapeekatgoingmobile.com
and request a copy of our FREE
Mobile Marketing Planning Workbook

Number 2
Grab a copy of our new book from
www.BrightwordPublishing.co.uk
Enter ‘B2B2011’ for £1.50 off

Number 3
Download this app to your smartphone now..
… and visit our stand to“blipp” the
chocolate for a sneak peek into
the future of mobile branding

Thank you!

Have a Peek at Mobile Marketing

by Have Peek on Oct 05, 2011

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Have a Peek at Mobile Marketing — Presentation Transcript