Havas Worldwide's Prosumer Report – “Millennials: The Challenger Generation” – offers valuable insights to marketers looking to connect with today’s youth and tomorrow’s leaders. The study incorporates findings from research among 3,000 adults in the US, UK, France, China, and India. The resultant Prosumer Report (upon which this presentation deck is based) examines the sociopolitical and cultural changes we can expect as this new generation comes to power. As we’ve witnessed through One Young World, this generation believes deeply in the power of individuals and collective action. The digital revolution has empowered them to map out the future without regard to generational and geographical divides
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