Reputation Management

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August 2013 Marian Salzman (Havas PR CEO) presentation on the importance of CEO reputation and branding in the business world.

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Reputation Management

  1. 1. CEO REPUTATIONAND THE BUSINESS WORLD MARIAN SALZMAN August 2013
  2. 2. 2 “The Internet? It will never catch on.”
  3. 3. 3 CEO reputation branding: Will it catch on?
  4. 4. 4 Weareallinthebusiness of getting attention.
  5. 5. 5 Attentionseekers: The media needs you.
  6. 6. 6 Celebritycultureisnottheendofcivilization asweknowit.
  7. 7. 7 Famous for being famous –momentumseesitself and feeds itself.
  8. 8. 8 CEOs, don’t worry if you are shyand can’t sing or dance.
  9. 9. 9 Corporate reputation needsC-suite reputation.
  10. 10. 10 Is it just Americans who understand the powerof C-suite brands?
  11. 11. 11 NO.
  12. 12. 12 Enough of the big corporates and the big CEO brands already.
  13. 13. 13 The great thingabout personal branding isthatit’s personal.
  14. 14. 14 Personal branding lessonsfrom a lucky newbie…
  15. 15. 15 turn a business philosophy into a ceo brand.
  16. 16. 16 Are you failingthe LinkedIn test?
  17. 17. 17 If your narrative isn’t strongyou must be telling it wrong.
  18. 18. 18 Makeauthenticity a core ingredient of your CEO brand reputatioN.
  19. 19. 19 Content is important, but connecting is what really counts.
  20. 20. 20 Use technologies to defend your reputation.
  21. 21. 21 CEO reputation:The question is not whether, but how and when.
  22. 22. 22 Thank you.

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