Your SlideShare is downloading. ×
Reputation Management
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Reputation Management

157
views

Published on

August 2013 Marian Salzman (Havas PR CEO) presentation on the importance of CEO reputation and branding in the business world.

August 2013 Marian Salzman (Havas PR CEO) presentation on the importance of CEO reputation and branding in the business world.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
157
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CEO REPUTATIONAND THE BUSINESS WORLD MARIAN SALZMAN August 2013
  • 2. 2 “The Internet? It will never catch on.”
  • 3. 3 CEO reputation branding: Will it catch on?
  • 4. 4 Weareallinthebusiness of getting attention.
  • 5. 5 Attentionseekers: The media needs you.
  • 6. 6 Celebritycultureisnottheendofcivilization asweknowit.
  • 7. 7 Famous for being famous –momentumseesitself and feeds itself.
  • 8. 8 CEOs, don’t worry if you are shyand can’t sing or dance.
  • 9. 9 Corporate reputation needsC-suite reputation.
  • 10. 10 Is it just Americans who understand the powerof C-suite brands?
  • 11. 11 NO.
  • 12. 12 Enough of the big corporates and the big CEO brands already.
  • 13. 13 The great thingabout personal branding isthatit’s personal.
  • 14. 14 Personal branding lessonsfrom a lucky newbie…
  • 15. 15 turn a business philosophy into a ceo brand.
  • 16. 16 Are you failingthe LinkedIn test?
  • 17. 17 If your narrative isn’t strongyou must be telling it wrong.
  • 18. 18 Makeauthenticity a core ingredient of your CEO brand reputatioN.
  • 19. 19 Content is important, but connecting is what really counts.
  • 20. 20 Use technologies to defend your reputation.
  • 21. 21 CEO reputation:The question is not whether, but how and when.
  • 22. 22 Thank you.

×