Working to a brief pro formaPresentation Transcript
Working to a BriefLO1Hayley Brown & Katie Scruton
Contractual BriefDefinition - This is the brief which is discussed and signed with a contract betweenthe client and the company. The company signs a contract agreeing to complete aproject in a certain time period with a specific fee.Advantages- Advantages of this type of brief is that the Company and the Clientboth have control over the situation. Without a contracted agreed brief theClient could refuse to pay the company or the company could take too long tocomplete the specific tasks.Disadvantages- Disadvantages of this specific brief include things such as the clientand company disagreeing on certain agreements of the contract.
Formal BriefDefinition- A formal brief is a type of brief that is more relaxed than the contractualbrief as the client provides the company with a brief that mainly only establishesthe type of product they want to be made. The brief also only contains the basicinformation needed for the project. This type of brief is similar to the contractualbrief as both the client and the company will agree on the project however theformal brief is not always legally binding unlike the contractual brief. This is morereliable and professional than informal brief as they meet in a boardroom andhave written tasks.Advantages- This brief is more relaxed for the company and allow the company toalso work on other deadlines and projects as there is no completion date. Thiscontract is also a bit more informal than the contractual brief as things can bechanged as the project progresses.Disadvantages- This type of brief can be slightly risky due to not having a contractinvolved.
Informal BriefDefinition- This type of brief is only done face to face through a brief meeting. It is alot more informal than the formal brief as it is usually agreed in a relaxed placeand environment unlike the formal brief that would be usually agreed in aboardroom meeting and have written down tasks.Advantages- Relaxed for the company, good relationship between the client and thecompany. No pressure as there is no set deadline.Disadvantages- As there is no contract , nothing is set in stone . The client couldchange the amount of pay to a lower amount. This could mean that the producerhas missed out on another opportunity which offered more money. Also the onlyproof that you had the job (for future employers) is the final published work, if itis published.
Co-Operative BriefDefinition- A Co-Operative brief is where more than one production companies arehired to work on a specific brief, the companies then have to work together inorder to complete the given tasks.Advantages- Advantages of the Co-Operative brief are the fact that they’re is morethan one company working on the project. This means that tasks are shared andthere will be more idea’s produced. This should make the final piece a qualityproduct.Disadvantages – Because the brief is shared between two companies, there will besomething’s disagreed. If there is a major amount of disagreeing the brief willbecome a negotiated brief. Also the profit made won’t be as high as a brief that’snot split between two companies.
Negotiated BriefDefinition – When two or more companies come together to work on a brief buthave conflicting ideas for the project they will negotiate a brief.Advantages – An advantage is that the brief will be changed to make all thecompanies, including the client, content. This could include a visual change,content change, anything as long as it stays within legal or ethical obligation.Disadvantages – A disadvantage is that both parties will have to compromise for theproject to continue.
Commission BriefDefinition – This is when a large media company hires a smaller, independentcompany to create the final product for them.Advantages – An advantage is that the independent company will be paid formaking the product AND each time the product is sold/broadcast/published.Disadvantages – A disadvantage is that the brief is negotiated between twocompanies rather than an overall client which means there is no set view fromthe start and the two companies will have to negotiate a brief, eating into theirproduction time.
Tender BriefDefinition – This is when a client publishes that they need a media product to bemade. A production company then goes onto create a brief, along side aproposal and a budget to then pitch it to the client. Many companies may enter abrief to the client to secure the project. The final brief is chosen by the bestproposal and then offers the project to that company.Advantages – An advantage is that you get to see what other companies have tooffer before you decide who to spend your money on. Another advantage is thata company might offer a lower price than what the product is worth, making theclient better off.Disadvantages – A disadvantage is that the budget from the best sounding brief andproposal is unrealistically big. Also the final product might not be as visuallyappealing as the proposal made out to be.
Competition BriefDefinition – This is when a brief is made available to all participating productioncompanies each of which then completes the brief. All companies involved havetheir projects judged and the winning company has their product published.Advantages – An advantage for the client is that they only have to pay the winningcompany. Another advantage is that they get to see what they have been offeredbefore committing to a company.Disadvantages – A disadvantage for the companies involved is that if they don’t winthey don’t get paid for their time which is then wasted.
My BriefWhich structure/structures will the Vegetarian Recipe Cards brief use?Reference your reasons for choice/choicesThe Vegetarian Recipe Cards brief structure consists of both a contractual brief and aformal brief.A Contractual brief because there is a set brief that has been given that has to be donein a set time for a set fee (nothing). This is so that both the client and employeeare aware of what is to happen and so that nothing will change.A Formal brief because the brief only contains the necessary information needed tocomplete the project. It is set in a formal way and the language isn’t chatty andfriendly. It is also a formal brief because the brief is in writing, if it was informal itwould just be by word of mouth.
Reading the BriefWhy is important to thoroughly read your brief?It is important to thoroughly read the brief so that everything is understood and the companymaking the product knows what they are doing. This avoids the project being totally wrongwhich could then lead to the company who created the final product being sued.Reading the brief thoroughly will lead to success in the project. This means your company will begaining a good reputation, leading to other external clients hiring your company in the future.Another reason why following the brief is important is so that if there is any rules set by the client(for example vegsoc made a rule that all recipes must be vegetarian or vegan friendly) thenyou will know about it and you won’t accidentally go against it. Knowing this, you (and yourteam if you have one) won’t be wasting your time.
Reading the BriefWhat is the nature and demand of the Vegetarian Recipe Cards brief?The nature of the brief we have been given is that all the recipes we decide to create recipe cardscontaining have to be vegetarian and vegan friendly.The demand of the brief is to create recipe cards containing vegetarian recipes with a certaintheme running throughout the cards that can be published by the client. All the cards have tohave the same layout and everything about them so it is easy to spot a theme in them andalso to find matching recipe cards of the same set.
Negotiating a BriefWhy is it important to discuss the brief with your client prior to production?It is important to discuss the brief with your client prior to production so that you can clear upany issues that you may have or any uncertainties. Doing this will lead more toward successrather than failure.Discussing the brief you have received with the client will allow you to ask any questions that youmay have. The client may even want to add some more information to the brief or explainparts of the brief in more detail.The brief may be short and just give a basic outline of things so the person hired by the client willget a feel of what they are doing but then meet up with the client to discuss it further and inmore detail.
Negotiating a BriefWhat are the advantages and disadvantages of employing discretion with a brief?Advantages• The producer of the product might come up with an idea for the product that isn’t in thebrief but the client thinks it is a good feature.• It allows for some freedom with the product being made, things like colour scheme, font,layout etc.• The producer might come up with something worth more money than he’s paid so the clientcomes away better off.Disadvantages• The producer might take their freedom of choice too far and that will waste time if the clientdoesn’t like it, causing deadlines to be missed.• The client might not get what they visualised in their head and it might be a worse finalproduct than wanted.• It might make the producer over paid or under paid, depending on the quality of the finalproduct.
Negotiating a BriefAre there any potential legal/ethical/regulatory issues with the brief’s proposed product?The only real issues that could be raised with the making of this product would be the modelsused, if we use any at all, the ethnicity of the model used.Another issue could be the fact that if a meat replacement is used (such as Quorn) that it ispositively meat free. However, hopefully, the company we are designing the recipe cards forshould be well known and trusted.In general, this area of the brief could be linked to equality matters (such as the Equality Act2010) to make sure that the cards are friendly and fair for everyone. Another link could bethat the actual production of the cards (things such as printing) needs to be environmentallyfriendly. This could included printing with recycled material such as paper and ink.
Negotiating a BriefAmendments you have considered to;The ProductFor the product we know that it’s a vegetarian recipe card that needs to be made but we thoughtif we did it for children we could make the products recipe look like a popular kids food or ameat because that’s what kids like. The recipe cards will be colourful and child friendly sothey will appeal to kids if they are shown it by their parents.The BudgetThe budget will be self financed by our little team but we will probably only have to buy the foodto create the recipes. Then we have sourced equipment to use for free of charge to completethe rest of the tasks.The ConditionsThe conditions specified in the brief include the paper and ink cartridge types and the fact thatthey are recycled. We might not have this type of paper or ink but because it is a prototypeof the finished product it doesn’t matter if we print it on different paper because they will beprinting the main ones. That’s if we print it but we would more likely be emailing the finalproducts designs.
OpportunitiesWhat opportunities could this brief allow you to explore?Self DevelopmentThe development in ourselves will include developing current skills that we have, creating newskills and increasing them to a good degree, testing how well we work in teams, testing howwell we work in teams and more.Learning new skillsThe different tasks that we will be taking on will be teaching us some new skills. Even if it doesn’tteach us that many new skills it has the opportunity to increase skills that we already have.Multi-skillingThe task will require us to take on multiple task. Each task will require a different set of skills. Forexample, one task will require writing skills, another will require photography skills etc.Because there is only two of us, we will have to take on these different tasks and using ourskills in the different departments to the best of our degree.Contributing to a briefContributing to the brief will allow us to ask any questions and maybe even suggest some ideastoward the clients ideas.