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Tourism presentation

by Hastings County

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If you don’t have a guest book in your business, get one...today! Buy one or make your own, but start gathering information about your customers. If you have a walk-in business, keep it near your checkout, or where people wait to be seated for a restaurant. Train your staff to ask your customers to “sign the guestbook” before they leave. If you’re an outfitter, pass it around while everyone is gathering up their supplies to say goodbye. Collect your customers name (this is important as email newsletter programs allow you to automatically personalize information from you); email address (to reassure people, put a little note at the top of the page that you don’t share email addresses with anyone); their input (ask for their endorsement or testimonial - then use them in your promotional material and on your website); their town and country (you don’t need their whole mailing address, but having their town and country gives you great data about where your customers are coming from).
Make sure that you include a guestbook on your website. This is a great way to catch potential customers information or existing customers who didn’t get a chance to sign your paper version. From potential customers, you may want to include an opportunity to ask about their travel plans so that you can forward future offers and incitements. It also can serve as a guest review section - people really like to know what other people thought of your business. Even a bad review can be good - it gives the good review even more credibility!
“ September is beautiful, wish you were here!” Don’t have an email list yet? Start one now! It’s also the best marketing tool ever. Put your discount on the back of the post card. Post cards are inexpensive to produce and turnaround is quick. Go online and google “post card printing” and you’ll have dozens of choices of companies to work with. Print only as many as you can distribute in one season (spring or fall).
If you feel comfortable, you can also email your postcard. This is a great way to promote “last minute deals” and helps you keep your database up to date (i.e. remember to delete email addresses that come back as undeliverable).
Make the deal big enough to capture people’s attention and lead them to take action. For instance, two for one discounts, or at least 20% off, or free item when you buy something. Make sure the coupon has an expiration date. It should be a graphically pleasing representation of your business, large enough to be seen, but small enough for other businesses to be willing to display it.
Now you are going to start promoting your shoulder season deal - but how will you know how effective your advertising is? Simple - ask! Ask your guests when they are checking in, being seated, or paying the bill. Train your staff to ask and to write it down! If you don’t know where your customers are coming from or where they are learning about you - how will you know where to promote yourself???
Public radio attracts older,more affluent listeners many of whom are still travelling. You’ve all heard the contests, weather reports, community event listings on the Moose. Most of them are “brought to you by” a local business. Again, ask your customers if they heard about you on the radio - “hey did you hear our new spot on the radio this week? What did you think?”
Get your discount coupon to the first place in your area where visitors stop who are still travelling. It might be a business close to the highway like Tim Horton’s or your local Welcome Centre or Chamber of Commerce. You may have to join your regional marketing association or set up a cross marketing partnership with the business, but this makes long-term marketing sense anyway. - show examples of good brochures The staff at your local tourism information centre are your ambassadors - use them! Make sure they know who you are - go in, take coffee or a treat, invite the staff to your place for a tour, meal or event. If they know you, they will promote you.
Put discount coupons in places where locals shop and gather. Make a special “locals” coupon, thanking them for their continued support.
As you visit other tourism businesses in your local area, leave an invitation with the owner to come visit you!
Look for adventure companies that offer fall trips, retreat businesses, repertory theatre groups, or wineries and cross-market. You put their info in your business in order to have your info in theirs. This is a great time to get involved with your new Regional Tourism Organization - one of the main goals of these organizations is to get local tourism businesses to work together to draw more tourists to your region.
Join your sector association and use their marketing tools.
Many of you might find that social media tools are the only way to really communicate with your teenagers these days, but they are also good tools to communicate with your customers. Social media is more than facebook, it’s YouTube, and flickr, and twitter and more. Take the time to set up accounts and invite your customers to participate.
A great local example is how Red Eagle Family Campground is using Facebook.

Tourism presentation Presentation Transcript

8 Great Ideas
1. Get a Guestbook
Online Guestbooks
2. Send a post card
Building Your Shoulder Season
- Beth Potter, Camping In Ontario
3. Create a discount
4. Use Local radio Play Moose Impossible Trivia brought to you by The Stone Kitchen and win a weekly $20 dollar gift certificate if your name is drawn at the end of the week.
5. Be visible
6. Reintroduce yourself to the locals
7. Partner
Do you know what your trade association is doing for you?
8. Social Media
Thank you!

Tourism presentation

by Hastings County

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Tourism presentation Presentation Transcript