Tribal Fusion- Media Deck 2012

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Tribal Fusion- Media Deck 2012

  1. 1. DEEPALI RAO | BUSINESS DIRECTOR | +971507457478 | DEEPALI.RAO@TRIBALFUSION-CORP.COM HASSAN MODAN | BUSINESS MANAGER | +971 508065096 | HASSAN.MODAN @TRIBALFUSION-CORP.COMTRIBAL FUSION : MIDDLE EAST JAN 2012
  2. 2. ABOUT TRIBAL FUSION: Tribal Fusion is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively. We combine our premium publisher network, advanced online ad technology and integrated audience data on a single platform to help advertisers: • LEARN – plan and execute campaigns based on a deeper understanding of who their online audiences really are • REACH – deliver their advertising to exactly the right audiences at scale • ENGAGE – drive better results with more relevant, more engaging creative executions.WWW.TRIBALFUSION.COM PAGE ‹#›
  3. 3. LEARN, REACH, ENGAGE E9 – AUDIENCE ENGAGEMENT PLATFORM Premium Publisher Network 2,000 premium global , 200+ regional/local content-rich sites, 500m global reach Advanced Online Ad Technology Contextualization, Campaign Optimization, Ad Serving, Brand Safety Integrated Audience Data Interest, In-market, Life-stage, Occupational, Purchase history MARKETING SERVICES Learn Reach Engage • Insights services • Audience targeting • Creative solutionsWWW.TRIBALFUSION.COM PAGE ‹#›
  4. 4. WHO VISITS TRIBAL FUSION? Top 4-5 sites featured n Google’s 1st page are a part of the Tribal Fusion Network*WWW.TRIBALFUSION.COM Base on Keyword like fashion, gulf news and currency converter. PAGE ‹#›
  5. 5. TRUSTED BY QUALITY PUBLISHERSWWW.TRIBALFUSION.COM PAGE ‹#›
  6. 6. FORTUNE 500 BRANDS - WORLDWIDE TRUST Telco/ Web Auto CPG Retail Entertainment Finance Travel Electronic Media sWWW.TRIBALFUSION.COM PAGE ‹#›
  7. 7. TRIBAL FUSION REACH– UNITED ARAB EMIRATE Unique Browser ‘000 Reach Advertising NetworkWWW.TRIBALFUSION.COM Source: Effective Measure Report, Nov 2011 PAGE ‹#›
  8. 8. TRIBAL FUSION PRESENCE – MIDDLE EAST Reach Unique Browser ‘000 Advertising NetworkWWW.TRIBALFUSION.COM Source: Effective Measure Report, Nov 2011 PAGE ‹#›
  9. 9. GLOBAL PUBLISHER NETWORK Canada: 17m UK: 31m Germany: 14.9m US: 167m France: 15.2m Jordan: 1.2m Saudi Arabia: 7.8m Spain: 12.5m UAE: 2.9m Hong Kong: 2.2m Egypt: 7.3m Thailand: 5m Mexico: 6.4 m India: 28.6m Brazil: 7.03m Singapore: 2.5m Malaysia: 8.4m Indonesia: 6.5m South Africa: 2m Australia: 8.3m New Zealand: 1.9mWWW.TRIBALFUSION.COM Source: comScore Media Metrix, Effective Measure & Tribal Fusion Ad Server, Dec’11 PAGE ‹#›
  10. 10. ADVANCED AUDIENCE TARGETING Location: MY Ethnicity: Asian Demographics Age: 35 Income: Gender: M Children: Yes All • Audiences aggregated by; Travel – Demographics Contextual Leisure vacation – Content consumption Destination – Shopping behaviour Cruises – Campaign history All Travel • 26 categories, 46 sub-audiences Behavioural Air Vacation packages • Consumer privacy protected - IAB Online Behavioural Advertising Task Force, Good Destination Practice Principles Ads served User Campaign History Clicks ConversionsWWW.TRIBALFUSION.COM PAGE ‹#›
  11. 11. CUSTOM CHANNEL TARGETING Relevant Reach All Arts & Entertainment • Reach users who are actively Automotive consuming specific content Business Education & Reference • Pre-screen users by displaying Games your marketing message to Health users who are already viewing Home & Family related content Internet News & Media Flexibility Real Estate • Choose from 16 high level Science Shopping channels and over 100 sub- Society & culture channels Sports • Combine multiple channels to Technology Travel create a targeted, broad reach campaignWWW.TRIBALFUSION.COM PAGE ‹#›
  12. 12. BEHAVIOURAL TARGETING AUDIENCE FOCUS SEGMENTS: SUB-CATEGORIES Shopper Lifestyle Life Stage Occupational Affinity Targeting Targeting Targeting Targeting Targeting Travelers Socially Conscious College Students IT professional Music Lover Automotive Pet Conscious Job Seeker Graphic Designers Gadget Lover Apparel Shoppers Budget Conscious Wedding Planners Tech Specialist Avid Investor Luxurious New Home Owners C-Level Executives Health Nut Lifestyles Expecting Moms Webmaster Techies Baby on board Small Business Foodie Parents w/ Owner Movie-Goers young children TV Addict Soccer FanWWW.TRIBALFUSION.COM PAGE ‹#›
  13. 13. CONTEXTUAL TARGETING Place advertising in contextually relevant environments and reach highly interested users as they consume relevant content Purchase campaigns by Tribal Fusion’s ad server will dynamically place topic and avoid managing your ads against the most relevant content at complex keyword lists. the page level Small BusinessWWW.TRIBALFUSION.COM PAGE ‹#›
  14. 14. RUN OF NETWORK WITH RETARGETING Broad Reach • Reach over 500million users world wide across 2000+ premium sites Retargeting Available • Enhance campaign performance by overlaying Retargeting to remarket to users who have visited your website Optimization • Real-time automatic optimization constantly shifts impressions to best performing inventoryWWW.TRIBALFUSION.COM Source: comScore MediaMetrix , Nov 2011 PAGE ‹#›
  15. 15. RETARGETING Relevance • Remarket to consumers based on ad exposure, site visit, or other user action Better Engagement • Retarget user with another offer or subsequent messages • Deliver advertising to your current consumer regardless of what content they are consuming Efficiency • Increase click-through and conversion rates with decreased acquisition costsWWW.TRIBALFUSION.COM PAGE ‹#›
  16. 16. STANDARD IAB AD SIZES Banners and Leader Boards 468x60; 728x90 Rectangles 300x250; 336x280 Skyscrapers 120x600; 160x600 Pop-under Up to 720x400WWW.TRIBALFUSION.COM PAGE ‹#›
  17. 17. HIGH IMPACT AD UNITS: STANDARD / INTERACTIVE / SYNC TANDEM ADS Standard Tandem Ad Interactive Tandem Ad Click for live sample Click for live sample Awareness Tandem Ads deliver high impact SOV on a Sync Tandem Ad single page Click for live sampleWWW.TRIBALFUSION.COM PAGE ‹#›
  18. 18. HIGH IMPACT AD UNITS: OUT OF BANNER Awareness Click for live sample Expanding Rich Media units drive awareness and brand impactWWW.TRIBALFUSION.COM PAGE ‹#›
  19. 19. HIGH IMPACT AD UNITS: FLOATING ADS Awareness Click for live sample These are ads that appear when you first go to a Web page, and they "float" or "fly" over the page for anywhere from five to 30 seconds. Supersized placements deliver a high impact messageWWW.TRIBALFUSION.COM PAGE ‹#›
  20. 20. HIGH IMPACT AD UNITS: EXPANDABLE ADS • Raise brand awareness and favorability • Increase message association and purchase intent • Either auto or user- initiated from a 728x90 ad space • No serving fees Click for live sample Expanding Rich Media units drive awareness and brand impactWWW.TRIBALFUSION.COM PAGE ‹#›
  21. 21. HIGH IMPACT AD UNITS: TAGGED BASED SKIN Click for live sampleWWW.TRIBALFUSION.COM PAGE ‹#›
  22. 22. HIGH IMPACT AD UNITS: HALF PAGE ADS Tribal Fusion offers the most creative, CUSTOM CREATIVE COMPONENTS rich media INCLUDE: executions • Publisher Content available • Product Images anywhere. Utilize • Video a Half Page • Photo Gallery Execution to go • Action Buttons • Twitter Feed beyond the • Couponing standard banner • Email/Send-to-friend or create a first- • Data Capture (lead form) ever opportunity • Polling/Quizzes for your brand. • PDF download/Print It’s the most WHAT THIS MEANS FOR ADVERTISERS powerful way to integrate your • Maximum Brand Visibility message into • Powerful Publisher Integration content across • Unlimited Creativity Tribal Fusion’s • World-Class Targeting publisher network. Click for live sampleWWW.TRIBALFUSION.COM PAGE ‹#›
  23. 23. HIGH IMPACT AD UNITS: INTERSTITIAL ADS Click for live sampleWWW.TRIBALFUSION.COM PAGE ‹#›
  24. 24. HIGH PERFORMANCE - POPUNDERS Click for live sampleWWW.TRIBALFUSION.COM PAGE ‹#›
  25. 25. IN-BANNER VIDEO ADS • Video ads bring the richness of TV to online • Opportunities include – Pre-roll: displays streaming video prior to the start of requested content (also post-roll) – In-unit: displays video in an existing ad unit (like a rectangle or banner) – Expandable: frame expands from an existing unit – Interstitial: Your video runs between two requested pages as the only unit on the page • Create an integrated campaign by Click for live sample synchronizing with other units on the pageWWW.TRIBALFUSION.COM PAGE ‹#›
  26. 26. DYNAMIC ADS – CHANNEL TARGETING • Dynamic Ads content dynamically changes based on the user’s profile Arts & Entertainment Automotive • Enables advertisers to customize ads using one Business single creative Education & Reference Games • Enables advertisers to Health personalize ads based on the content a user views Home & Family Internet • Provides flexibility for News & Media advertisers by allowing Real Estate them to easily update Science current offerings Shopping • Creates highly Society & culture personalized and relevant Sports ads that significantly Technology improve a campaign’s performance Travel Personalize Client Passion Points to Match a Users Passion PointsWWW.TRIBALFUSION.COM PAGE ‹#›
  27. 27. DYNAMIC ADS – GEOGRAPHICAL TARGETINGWWW.TRIBALFUSION.COM PAGE ‹#›
  28. 28. SEQUENTIAL MESSAGING Start a dialogue with your audience by tailoring successive creative executions to a prospects stage in the consumer decision process. At each point of the purchase cycle, sequential messaging enables advertisers to present key points of interest with a unique continuity. INTEREST WHAT THIS MEANS FOR ADVERTISERS • Move prospects to buyers BUILD & PRICE YOURS TODAY • Reinforce brand messages User prices out a vehicle • Push multiple products CONSIDERATION • Tell a story DOWNLOAD A BROCHURE User downloads a brochure INTENT SCHEDULE A TEST DRIVEWWW.TRIBALFUSION.COM PAGE ‹#›
  29. 29. FULL SCREEN ENGAGEMENT WITH FIREFLY VIDEO Leverage reach of most popular ad sizes and 100% user-opt-in for complete user engagement 1. Teaser banner appears w/ sound off, inviting user to mouse over 2. On mouseover, 3 second countdown begins. User has option to click to start instantly 3. Video launches and takes over entire page, providing 100% user focus and attentionWWW.TRIBALFUSION.COM PAGE ‹#›
  30. 30. LEVERAGE STANDARD IAB UNITS FOR UNPRECEDENTED SCALE 728 x 90 1 6 300 x 0 250 x 6 0 0 ToolbarWWW.TRIBALFUSION.COM PAGE ‹#›
  31. 31. LEVERAGE EXISTING TV CREATIVE INTO A WORLD OF ONLINE OPTIONS 1. Video Strips – consumers 2 can watch additional ads or learn about related products 3 2. Social Sharing – allows consumers to share your creative with rest of the world, making your campaign viral 3. Custom Graphics and Dynamic Data – personalized products, prices, agents, stores/branch locations, and more, customized 1 based on your goals and delivered right to your prospectsWWW.TRIBALFUSION.COM PAGE ‹#›
  32. 32. THE NEXT EVOLUTION OF ONLINE ENGAGEMENT As an innovator in online video we have developed the Firefly Video Toolbar, the next evolution in online video engagement. WHAT THIS MEANS FOR ADVERTISERS….. • An additional Firefly Video engagement point that provides all of the same User (behavioral and contextual) targeting as our current offering • Consistent brand presence on every content page of the publishers website • A deeper level of engagement with your brand; increasing sales and brand loyaltyWWW.TRIBALFUSION.COM PAGE ‹#›
  33. 33. FIREFLY VIDEO TOOLBAR 1 Floating toolbar with a 3-5 second video teaser appears on 2 User engages with the Firefly Video unit by publisher page. clicking or hovering on the video teaser launches the full screen experience. 3 Full screen engagement that takes the over entire page, capturing 100% of the user attention. Sample Demo Link – http://cdn2.fireflyvideo.com/creative/Toolbar_ V2/Toyota/Avan/v2/toolbar.htmlWWW.TRIBALFUSION.COM PAGE ‹#›
  34. 34. FIREFLY VIDEO COMPLEMENTS YOUR TV AND PRE-ROLL SPEND Turn Key Creative Repurpose your TV creative; no production costs Scale Reach within a worldwide audience of 490 million people Targeting Pinpoint your most desirable audiences Brand Safety Confidence that your brand is seen in the right environment Engagement Rich interactive opt-in experiences with 100% focused consumer Model attention Cost-per- Pay only when a user engages with your video ad by clicking or engagement mousing over Reporting and Fine tune your ad strategy with real time-info. audience insights Ease of use Select your audience, set your budget, send your creative Proprietary technology built from the ground up, operating on one, Complete, end-to- uncomplicated platform, serving hundreds of advertisers across 14 end technology countriesWWW.TRIBALFUSION.COM PAGE ‹#›
  35. 35. TRIBAL FUSION MOBILE WEB ADS 1. User visit 2. Before 3. If user skips the “techshout.co Landing to the ad destination m” and click on destination page will load. any link in that page user will page. see ads with an option to skip or visit the site 4. If user click on 5. Advertiser visit , he/she will Landing page be redirected to advertiser landing pageWWW.TRIBALFUSION.COM PAGE ‹#›
  36. 36. APPENDICESWWW.TRIBALFUSION.COM PAGE ‹#›
  37. 37. WHO IS YOUR TARGET AUDIENCE ?WWW.TRIBALFUSION.COM PAGE ‹#›
  38. 38. TRANSPARENCY VS. SAFETYWWW.TRIBALFUSION.COM PAGE ‹#›
  39. 39. TRANSPARENCY IS JUST ONE SMALL ASPECT OF BRAND SAFETY Brand Safety TransparencyWWW.TRIBALFUSION.COM PAGE ‹#›
  40. 40. THE BIG PICTURE: BRAND SAFETY, NOT TRANSPARENCY Low Quality Sites Questionable practices Invisible Ads Tag Hijacking Page Level Each site is Manual quality Publisher Code Contextualizatio hand-picked checks of Conduct Ambiguous n InappropriateContent Ad Delivery NAI and IASH 3 rd Party Content Blocking compliant Verification Advertiser Premium Transparent Pre-approved Click Fraud Screening Inventory Site List Domains Remnant Inventory Ad Scams Malware Ads Small Site AudienceWWW.TRIBALFUSION.COM PAGE ‹#›
  41. 41. OUR NETWORK  User Generated  Religious Content  Political  Forums  Newspaper Sites  Photo  Networks/Aggregators  User Product Reviews  Non-English content  Blogs  Gambling  Suggestive Content  Commentary/Opinion  Hidden Sites / Editorial     Childrens ContentWWW.TRIBALFUSION.COM PAGE ‹#›
  42. 42. OUR NETWORK Each site is Premium Advertiser hand-picked Inventory Screening Category NAI and IASH 3rd Party Blocking compliant Verification Manual quality Publisher Code of Transparent checks Conduct Site List Low Traffic Unprofessional Site Design Malware Ads Scams Click Fraud Questionable Ad Practices Remnant Inventory   WWW.TRIBALFUSION.COM PAGE ‹#›
  43. 43. DOMAIN APPROVAL http://www.dummies.com http://www.fandango.com http://www.imdb.com http://www.ivillage.com http://www.jdpower.com/telco m http://www.metrolyrics.com http://www.msnbc.com http://www.picnik.com http://www.rachelrayshow.com http://www.reuters.com  http://www.rollingstone.com http://www.techbargains.com http://www.tvguide.com http://www.usanetwork.com http://www.womansday.com/ http://www.xe.com Pre-Approved Malware Ads Scams Domains Tag Hijacking Click FraudWWW.TRIBALFUSION.COM PAGE ‹#›
  44. 44. PAGE LEVEL CONTEXTUALIZATION  Unsafe Topics • Abortion • Alcohol • Drugs • Gambling • Nudity • Sex • Speech • Suicide • Tobacco • Violence Topics vs. Keyword Camel, Animal vs. Camel, CigaretteWWW.TRIBALFUSION.COM PAGE ‹#›
  45. 45. PAGE LEVEL CONTEXTUALIZATION http://website.com http://website.com/music http://website.com/events × http://website.com/blog http://website.com/articles × http://website.com/comments http://website.com/stores http://website.com/contactus Page Level Inappropriate Content Contextualization Questionable Advertising EnvironmentWWW.TRIBALFUSION.COM PAGE ‹#›
  46. 46. TRIBAL FUSION: QUALITY CONTROL PageGuard™ is a unique three-tier security system committed to providing advertisers with a safe environment to run their campaigns. • Premium Site Acceptance – Hand Picked Sites and First Party Relationships – Manual Quality Checks – Transparent Site List • Domain Verification Eliminate tag hijacking. PageGuard™ assigns a specific domain to each site in the Tribal Fusion network and only approved domains are allowed to run advertising b campaigns, ensuring a pre-approved, brand-safe advertising environment and preventing publishers from running campaigns on unapproved sites. • Page Level Contextualization Suggestive content is blocked through our unsafe topic tree, which includes Drugs, Gambling, Sex, Nudity, Offensive Speech, and Violence. When an ad is requested on a page, PageGuard’s real-time page level contextualization technology checks if the page is marked as safe, unsafe or unknown. Ads are only served on pages marked as safe.WWW.TRIBALFUSION.COM PAGE ‹#›
  47. 47. POST-CAMPAIGN REPORTING Comprehensive Picture • A wide variety of reporting options so you can quickly and easily see the metrics that matter most to your campaign Stored Reporting • Campaign reporting is stored on the Tribal Fusion ad server so advertisers can benefit from insights gained from previous campaigns Campaign Insights • Our account managers will work with you to interpret campaign results and apply your learnings to future campaigns • Custom reporting is also availableWWW.TRIBALFUSION.COM PAGE ‹#›
  48. 48. THE TRIBAL FUSION DIFFERENCE •Dozens of targeting options •More creative options than leading publishers, portals and networks Broad reach and scale Unparalleled technological Unique insights and platform analytics Vertical expertise and focusWWW.TRIBALFUSION.COM PAGE ‹#›
  49. 49. Thank you DEEPALI RAO | BUSINESS DIRECTOR | +971507457478 | DEEPALI.RAO@TRIBALFUSION-CORP.COM HASSAN MODAN | BUSINESS MANAGER | +971 508065096 | HASSAN.MODAN@TRIBALFUSION-CORP.COMWWW.TRIBALFUSION.COM PAGE ‹#›

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