Launch a ProductBy Central University of Kashmir
Why Radio • Radio reaches 232 million listeners per week. This figure remains consistent on a year to year basis in the face of declining newspaper circulations. • Radio reaches 95% of college graduates on a weekly basis. • 96% of Adults between 25 and 54 years old with a college degree and an annual household income over $50,000 tune into radio over the course of a week. • Radio commercials have 80% of the recall power of television commercials but are priced more efficiently. • Research shows that replacing one newspaper advertisement with two radio commercials will increase brand recall 100% with adults between the ages of 18 and 60.Sources: RAEL INC & RADAR 92
STUDIO CONFIGURATIONON AIR STUDIOThe basic requirement of a Community Radio Station would be for a common ‘On-Air’ and ‘ProgrammeProduction Studio’, which will be acoustically treated,requirements of recording, editing and storage in theanalog and digital domains, besides meeting the requirements of an ‘On-Air Studio. The recording andplayback facilities will center around a hard disk based system assisted by compact disc and cassette playersetc.VOICE OVER BOOTH (DISCUSSION STUDIO)The next step is to include a voice over booth (VOB) in addition to the On-Air Cum Production Studio. VOB isan acoustically treated booth designed to optimize on the requirements of spoken word programming. Theroom will be suitable to accommodate 4 participants and the proceedings from there can either be recordedor put live on the air through the ‘On-Air Studio’. Provision is available for the participants to listen to theprogrammes on high quality headphones.PRODUCTION STUDIOA Separate Production Studio can be provided for the stations where more quantum of in-house productionis anticipated. The production studio will be equipped with recording / editing and storage devices. This willenable uninterrupted production activities even while the station is on air. The production studio can alsoserve the purpose of a ‘Backup Studio’ for ‘On-Air Studio’ in case of any emergency.
Market Segmentation on the basis of age Indian Age structure 17% 16% 0-12 18% 13-18 19-40 48% above 41
Target Market Our Target Market will be Youth of our country. Youth is always ready to try new things More Marketshare easily achievable
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