There are four purposes of giving a presentation.Firstly, to inform your audience about what youknow. In other words, it is called informativepresentation.Secondly, to train, all the effectiveness of teachingand training activities for students and staff solelydepend on the presentation skill of the teacher ortrainer.The third purpose of giving a presentation is topersuade the public, our politicians are a very goodexample of that. During the election campaign, thepoliticians give persuasive presentations to convincethe public to give them the vote.Lastly, sales people give presentations about theirproducts to the customer and clients for themarketing.
•ObjectiveBefore preparing any presentation one must be clearabout the purpose of giving the presentation.Because, if you know clearly what you have todeliver it will help you find how to do it.
•ContentOnce the objective is clearly defined, now you shouldfocus the contents of your presentation. It meanswhat is the scope of your talk. What is included andexcluded. The contents must be according to theobjective and the need of the audience. Throughbrainstorming, keeping in view your knowledge,audience and the topic, the parameters can be definedto cover the topic extensively.
•AudienceJim Rohn, the American motivational speaker and writer,says, Consider your audience. It means who they are,what they already know about the topic, how old they areand what language and style they prefer etc. Once you arefully aware of all the facts it will help you tailor yourpresentation according to the needs of your audience.
Time and lengthPeople have their peak and low time according to the timeof the day. Some people tend to be more active and alert inthe morning. Therefore, if you present in the morning youmight get positive feedback from your audience. On theother hand after lunch and in the evening people are likelyto be drowsy and may not focus on what the presentersays. There, audience should be energized throughactivities and questions to keep them awake. Whereas,length means the time you are allotted to present. If itexceeds the timeline, you will lose the interest of theaudience and the required purposes may not be achieved.
StructureOne of the important components of success of anypresentation is its structure. About the structure of thepresentation, Jim Rohn says Tell your audience what youare going to say, then say it all and at the end tell themagain what you have just told them. In other words, itmeans introduction, body of the presentation andsummary.
Take care of yourselfThe presenters health, mood, feelings and emotionsmatter a lot because if you are suffering from cough, sorethroat or otherwise sad and sleepy you can not give agood first impression. So its a good idea to take care ofyour health to avoid any physical or mental distraction.
Practice makes perfectMock presentations given to a group of friends,family members, colleagues or in front of a mirror,will help you grasp the subject and learn the content.As it is said, practice makes perfect. Rehearsal ofyour presentation will also increase your confidence.
VolumeThe first and the foremost phenomena in verbalcommunication is the voice of the presenter. If thepresenter has a loud audible voice the message will getacross clearly and completely to the audience. Usually,low pitched voices result in the failure of thepresentation and the audience loses the interest in thatpresenter. Try to speak loud and clear but, not so loudthat you cause your audience a headache due to yourthundering voice.
PacePace means the speed of your lecture, speech orpresentation. As a matter of fact, the listeners have theirlistening and understanding speed and the speakershave their speaking pace. Both the speeds must alignwith each other. Therefore, speak in a variety of paces ifsomething is really important or serious, slow down tomake your audience understand it. If you are repeating apoint or giving a summary of your presentation then youmight go with a faster pace. Use a variety of paces butmake sure what you are delivering your audience isreceiving it in the same way.
PausesPause is a short period in which something such as asound or an activity is stopped before starting again.Pauses are like the punctuation marks in the writtenlanguage. We use pauses or break the sequence of talkso that we might separate the most important to the leastimportant. Besides, pauses create an impact of yourwords on the minds of the listeners. If you are describinga difficult point or delivering an informative presentationwhich is complex too, then you must stop briefly atcertain points. Pauses give time to the audience to think,realize and absorb the information you are showeringupon them.
IntonationIntonation is the change of voice as per the nature of themessage you want to deliver. Communication expertsbelieve words are lifeless unless we add our vocal varietyin it. It is your voice that mixes up your words with feelingsand emotions. This mixed voice is called intonation. Thepitch and tone of your voice help you make the rightintonation according to the message you deliver. Forexample, if you pass any test or exam you say loudly;Yaaahhhoooo! Now this interjection is expressed throughyour emotional voice which is intonation. Someone rightlysaid the voice that comes from heart has a deep impact onthe listeners; this voice of the heart is in fact your intonation
Avoid Artificial FillersArtificial filler is either the repetition of a word or asentence for example, ok, you know, fine etc or utteringsome meaningless words like errrrr, aaaah, ehhh etc.Artificial fillers are a must-avoid during the presentationbecause they make your presentation funny or boringfor the audience. A presenter must not repeat a word ora sentence time and again habitually.
Humor DuringPresentationsWell, it depends on the audience and the presentationenvironment because some presentations are deliveredin a strict and serious environment where it is notappropriate at all to use humour or make the audiencelaugh. On the other hand, if its a friendly environment ortraining then a presenter must entertain the audiencethrough some relevant jokes or funny stories. As it is saidLaughter is the best medicine and if a presenter makesthe audience smile and laugh they will remain active,energetic and will not feel bored. Do not criticize anyoneor make fun of anyone of your audience. This mightworsen the situation as most of the people never like tobe laughed at.
Body PositioningNonverbal communication is the communication throughbody language which is in deed more powerful than theverbal type of communication. As a presenter, you areunder the spot light. Every one looks at you during thesession thats why a presenter should stand at a placewhere he is visible to each and every individual sitting infront of him. During the presentation you must not standstill at one place and deliver the whole presentationthere, rather you should change the position accordingto the situation but at every position your audience mustbe able to see you clearly. Never turn your back towardsyour audience
PosturePosture means position of body or the way in whichsomeone usually holds his shoulders, neck and back,or a particular position in which someone stands or sitsetc. As you present you must mind your posture, itshould be active and energetic. Lazy and inactivepostures result in the concentration loss of theaudience. Not only this, but the speaker becomes lessreliable and unauthentic. Stand straight andconfidently, put your shoulders at a relaxed but activepositive. Positive postures give a very strongnonverbal message to your audience.
MovementThe basic difference between speech and presentationis that during the speech the speaker stays at one placeand talks but in the presentation the presenter isanimated. The presenter moves around in the roompurposefully, walks and talks with the audience.Therefore, a presenter must move but the movementhas to be purposeful not a continuous movements or thenervous movements. While moving do not lose the eyecontact with the audience. Move around but keeplooking at the audience.
HandsDuring the presentation, your hands communicateeffectively as well. In fact, your hands give meanings toyour words and create an impact on the audience. Thereis a complete language known as Sign Language whichis mostly based on hands signals. Do not cross yourhands or rest them at the back just leave your armsloose by your sides and as you talk according to thewords, sentence or message use your hands and fingersto make your message more meaningful and impressive
Facial ExpressionsIt is said, Face is the index of mind. Whatever we think itcomes on the face through these facial expressions wecommunicate the deepest thoughts of our mind andfeelings of our hearts. If you look at someone and smile,the other person will also smile in response and if youlook at a child angrily, the child will be afraid of you. Ourfacial muscles make our face expressions and the facialmuscles get activated when either we arouse ourfeelings and emotions in a certain way. Express yourselfthrough your facial muscles and connect with youraudience deeply and give a memorable presentation.
Eye ContactYour eyes are your lighthouse. As you talk do not look atthe walls, fans or tube lights but the people sitting in frontof you. When you look in to the eyes of the people itshows that you are giving them your attention and inresponse your audience also looks at you. Moreover, eyecontact works like an infrared channel that transfers datafrom your mind to the minds of the listeners. But do notlook at one person for more than 5 seconds because itmight make him/her uneasy and it will also turn your eyecontact to staring.Finally, be confident and practice all the points carefully.Fake it, until you make it and then it will become yournatural presentation style