#SportsConf 2014 Recap

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First-of-its-kind virtual conference featuring over 60 leaders in sports, social & tech

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#SportsConf 2014 Recap

  1. 1. SPORTSCONF Powered by First-of-its-kind virtual conference featuring over 60 leaders in sports, social & tech January 14th, 2014
  2. 2. Event Overview Hashtag Sports Presents Inaugural #SportsConf, Powered by Google+ Over 60 leaders in sports, social media & technology unite for first-of-its-kind virtual conference. SPORTSCONF | 2 SPORTSCONF Powered by Thought leaders from around the world came together on Tuesday, January 14, 2014 to explore how social media and technology are disrupting the sports industry in a virtual conference powered by Google+. This open online event featured representatives from leading sports brands, teams, leagues, agencies, networks and startups in a series of live interactive panels, case studies, interviews and Q&A sessions from 10:00am EST – 6:30pm EST. “The goal of #SportsConf was to conveniently and affordably connect a global audience of sports digital marketers and industry professionals to network, learn, share and innovate,” said Steve Cobb, Co-founder of Hashtag Sports and Activ8Social. “We were extremely pleased with the overwhelmingly positive response from the sports community and are excited to make #SportsConf a must-attend event for years to come.” Participating organizations included the San Francisco 49ers, Everton FC, ESPN, Google, USA Today Sports, Octagon, NBA, Mashable, USOC, Bleacher Report, Turner Sports, Deadspin, Wasserman, Bloomberg Sports and over 40 other leading sport and technology brands. The conference featured an action-packed agenda that included topics ranging from social media’s influence on the 2014 Winter Olympics and 2014 World Cup to content creation strategies and in-stadium fan engagement. Cisco, Hendrick Motorsports, Tagboard and the Green Sports Alliance also presented case studies and answered live questions from the attendees and viewers. The day concluded with back-to-back Hangouts featuring Red Bull athletes Jimmy Spithill of Oracle Team USA and Harrison Barnes of the Golden State Warriors, among others. To learn more about #SportsConf, please visit www.hashtagsportsconf.com and to learn more about Activ8Social, please visit www.activ8social.com. Copyright © 2014 Hashtag Sports, All Rights Reserved ...and many more hashtagsportsconf.com | @Hashtag_Sports
  3. 3. Contents SPORTSCONF | 3 Event Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Conference Stats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Hangouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Panel - Building a Winning Social Media Content Gameplan . . . . . . . . . . . . . . . . . . . 8 Panel - Sports Journalism in the Digital Age . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Green Sports Alliance Case Study - Digital’s Role in a Sustainable Future for Sport . . . . . . . 10 Cisco Case Study - Sports and the Internet of Everything . . . . . . . . . . . . . . . . . . . . 11 Q&A #1 - Content & Curation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Q&A #2 - Community & Activation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Winter Olympics Panel - The Social Road to Sochi . . . . . . . . . . . . . . . . . . . . . . . 14 World Cup Panel - The Ultimate Expression of Social Fandom . . . . . . . . . . . . . . . . . . 15 Q&A #3 - Data & Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Hendrick Motorsports Case Study - The Digital Dashboard and Race to Create Content . . . . . 17 Athlete Panel - A Conversation With Today’s Digital Athletes . . . . . . . . . . . . . . . . . . 18 1-on-1 with Harrison Barnes - A Unique Interview About Social Media . . . . . . . . . . . . . . 19 Intro & Tagboard Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Partners & Presenters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Featured Startups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Media & Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 About Hashtag Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 #SportsDaily . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 #SportsAwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Copyright © 2014 Hashtag Sports, All Rights Reserved 25 hashtagsportsconf.com | @Hashtag_Sports
  4. 4. conference stats SPORTSCONF | 4 SPORTSCONF a detailed view of the #SportsConf social media conversation for January 14th, 2014 1,664 10% Google+ hashtag mentions trending on Google+ Reach 9,312,428 Copyright © 2014 Hashtag Sports, All Rights Reserved Impressions 90% Twitter 15,611,275 hashtagsportsconf.com | @Hashtag_Sports
  5. 5. SPEAKER STATS Team / League Brand SPORTSCONF 6 Countries 61 Speakers 21 CEO’s/Founders | 5 Super Bowl XLVIII Teams Startup Media Agency Athlete Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  6. 6. Participant Stats Team / League Brand SPORTSCONF | 6 1,331 6,084 74 Attendees Registered for free with Google+ Startup Viewers Unique viewers of live broadcasts Countries Media Agency Athlete Nonprofit Student Other Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  7. 7. Hangouts SPORTSCONF | 7 INTRO & TAGBOARD CASE STUDY Josh Decker leads a conversation with various sports teams on how they are using social media and Tagboard to engage and activate fans on game day. OPENING WORDS Steve Cobb Co-Founder, Hashtag Sports ENGAGING FANS WITH SOCIAL ON GAME DAY Josh Decker CEO & Founder, Tagboard Kurt Svoboda Sr. Assistant Athletic Director, Stanford University Daniel Alston Social Media Journalist, Everton FC CLICK TO VIEW Kenton Olson Director Digital Marketing, Seattle Seahawks & Sounders FC The hashtag could be a unification tool to help build communities and create stronger conversations online. Josh Decker, Tagboard Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  8. 8. Hangouts SPORTSCONF | 8 PANEL - BUILDING A WINNING SOCIAL MEDIA CONTENT GAMEPLAN Thought leaders in digital sport explore some of the unique challenges and opportunities of creating social media content for sports fans. Richard Ayers CEO, Seven League Bryan Srabian Social Media, San Francisco Giants Craig Howe CEO & Chairman, Rebel Leader Syndicate Mike Folgner CEO, SnappyTV Andrew Patterson Director New Media, MLB Advanced Media Scott Kegley Sr. Manager of Digital & Social Media, San Francisco 49ers CLICK TO VIEW We don’t try to control the conversation. We try to organize it. Andrew Patterson, MLBAM Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  9. 9. Hangouts SPORTSCONF | 9 PANEL - SPORTS JOURNALISM IN THE DIGITAL AGE A detailed look at how social media and technology have disrupted sports journalism, particularly with the rise of mobile and data. Matthew Cerrone Director Digital Media, SportsNet NY Jamie Mottram Director of Content Decelopment, USA Today Sports Tim Burke Editor, Deadspin Ben Mathis-Lilley Sports Editor, Buzzfeed Will Leitch Senior Sports Writer, Sports on Earth Spencer Hall Editor, SB Nation CLICK TO VIEW Facebook is a free-for-all. It’s anarchy. You get single time interactions, and when you interact with somebody once, you can steal everything they own and kill them. Spencer Hall, SB Nation Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  10. 10. Hangouts SPORTSCONF | 10 GREEN SPORTS ALLIANCE CASE STUDY - DIGITAL’S ROLE IN A SUSTAINABLE FUTURE FOR SPORTS The Green Sports Alliance explores team and league case studies on leveraging social media to drive sustainability initiatives in sports. Jennifer Regan Chief Sustainability Officer, We Bring It On Jarian Kerekes Director of Social Responsibility, NBA Gina Rotolo Marketing & PR, Houston Dynamo CLICK TO VIEW Social media is a great way we can make (reducing our environmental footprint) fun, make it exciting, make it engaging. Jennifer Regan, We Bring It On Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  11. 11. Hangouts SPORTSCONF | 11 CISCO CASE STUDY - SPORTS AND THE INTERNET OF EVERYTHING Chris White of Cisco takes us on a journey through the past, present and future of the live-event connected sports experience. Chris White GM of Sports & Entertainment Solutions, Cisco CLICK TO VIEW I truly believe Wi-Fi, connected Wi-Fi and mobile connectivity is something every fan should experience and should expect right now. Chris White, Cisco Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  12. 12. Hangouts SPORTSCONF | 12 Q&A #1 - CONTENT & CURATION Steve Cobb of Hashtag Sports leads back-to-back interactive Q&A sessions with a diverse group of industry experts in the topics of content and curation. CONTENT Shanan Delp VP Product, Bleacher Report Sandy Khaund Media Camp, Turner Broadcasting Sam Laird Sports Writer, Mashable Denis Crushell Sports Sponsorships, YouTube CURATION CLICK TO VIEW Josh Rickel VP Media & Entertainment, Mass Relevance Jack Patterson Business Development, Wayin Josh Decker CEO & Founder, Tagboard Curation will be imperative as we look at sponsorships in sports moving forward. Josh Rickel, Mass Relevance Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  13. 13. Hangouts SPORTSCONF | 13 Q&A #2 - COMMUNITY & ACTIVATION Anthony Caponiti of Hashtag Sports leads back-to-back interactive Q&A sessions with a diverse group of industry experts in the topics of community and activation. COMMUNITY Jan D’Alessandro Head of Business Development, Backplane Kash Razzaghi CEO & Co-Founder, FanCred Dan Wade Activation Lead, LockerDome Andrew Levine Head of Strategic Partnerships, StumbleUpon CLICK TO VIEW ACTIVATION Abel Cuskelly Co-Founder, Pogoseat Chris Mike VP Accounts, Chirpify William Corbin VP Digital, Octagon Social media really has transitioned marketers. We used to be communicating to the masses as marketers and now we’re faced with a mass of communicators. Everyone is communicating with everyone. William Corbin, Octagon Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  14. 14. Hangouts SPORTSCONF | 14 WINTER OLYMPICS PANEL - THE SOCIAL ROAD TO SOCHI A discussion about how social and digital media will impact athletes, brands and NOCs surrounding the Sochi 2014 Winter Olympic Games. Steve Mesler US Gold Medalist/Founder, Classroom Champions Maura Cheeks Head of Social Media, USOC Peter Carlisle MD of Olympics & Action Sports, Octagon Zack Sugarman VP Social & Digital, Wasserman Elana Meyers Olympic Bobsledder, Team USA CLICK TO VIEW Social media has been huge to be able to keep the conversation going...It’s not just every two years anymore. It’s 24-7. Maura Cheeks, USOC Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  15. 15. Hangouts SPORTSCONF | 15 WORLD CUP PANEL - THE ULTIMATE EXPRESSION OF SOCIAL FANDOM A discussion about how brands, teams, leagues and networks plan to create and curate the global social conversation surrounding the World Cup. Lisa Bregman Social Media Consultant, SSI & FanSource Strategy Alexi Lalas Soccer Analyst, ESPN Chris Schlosser VP Digital, MLS Sean Devlin Director of Support, Backplane Bryan McAleer Associate Director Sports Marketing, ESPN CLICK TO VIEW It’s fun being a part of the explosion of soccer with these tools at your disposal because it gives you a way to view the game, to experience the game, to love the game in a completely unique way, the likes of which we’ve never been seen before. Alexi Lalas, ESPN Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  16. 16. Hangouts SPORTSCONF | 16 Q&A #3 - DATA & GAMING Sean Callanan of Sports Geek leads back-to-back interactive Q&A sessions with a diverse group of experts in the topics of data and gaming. DATA Bo Moon Co-Founder & EVP of Product, Bloomberg Sports Ben Davis CEO, Phizzle Bob Morgan Media Partnerships, Facebook Dave Abbott COO & Co-Founder, SportsData GAMING CLICK TO VIEW Tom Griffiths CTO & Co-Founder, FanDuel Steve Berneman CEO & Co-Founder, OverDog Carlos Diaz CEO, Kwarter You have to be able to have that 360-degree view of the fan. Ben Davis, Phizzle Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  17. 17. Hangouts SPORTSCONF | 17 HENDRICK MOTORSPORTS CASE STUDY THE DIGITAL DASHBOARD AND RACE TO CREATE CONTENT Team Hendrick discusses their approach to social media content creation and fan engagement using their Digital Dashboard and research-driven strategy. Amy Walsh Brand & Digital Manager, Hendrick Motorsports Dana Boone Digital Media & Communications, Hendrick Motorsports CLICK TO VIEW We’re only as valuable to our partners as our audience is. Dana Boone, Hendrick Motorsports Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  18. 18. Hangouts SPORTSCONF | 18 ATHLETE PANEL - A CONVERSATION WITH TODAY’S DIGITAL ATHLETES Hosted at Red Bull’s offices in Santa Monica, several elite athletes discuss how social media and technology impact their lives both personally and professionally. Alison Haislip TV Host, Attack of the Show / The Voice Jimmy Spithill Skipper & Helmsman, Oracle Team USA Kevin Robinson BMX Gold Medalist, X Games Paul Rabil Lacrosse MVP, Boston Cannons CLICK TO VIEW You’re not separated by that fence and that barrier and those security guards anymore. You’re able to have this personal relationship. Kevin Robinson, BMX Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  19. 19. Hangouts SPORTSCONF | 19 1-ON-1 WITH HARRISON BARNES - A UNIQUE INTERVIEW ABOUT SOCIAL MEDIA Harrison Barnes of the Golden State Warriors discusses how and why he uses social media platforms to engage with fans around the world. Harrison Barnes Small Forward, Golden State Warriors Meghan Lyons Sports Partnerships, Google+ CLICK TO VIEW All my social media is for the fans. Through a giveaway or through an interaction, I can have a moment with that person. Harrison Barnes, Golden State Warriors Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  20. 20. Partners & Presenters SPORTSCONF | 20 SPORTS Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  21. 21. FEATURED STARTUPs SPORTSCONF | 21 SportsData is the fastest-growing live sports data solutions provider in the US. As a subsidiary of Sportradar, the company offers real-time scores, stats, play-by-play, and other info for 40 sports, 800+ leagues, and 200,000 annual events. Customers include Google, Bleacher Report, and the Pac-12 Conference. Tagboard is an innovative social media company that empowers hashtag campaigns for organizations around the globe and offers a complete platform of tools including web based, mobile, analytics and live social integration on gameday. Tagboard powers hashtag initiatives for world class sports organizations worldwide including The Seattle Seahawks, The Boston Bruins, Everton FC and over 50 NCAA schools. LockerDome is a social media platform built around what you like, as opposed to who you know. More than 20 million people per month use LockerDome to discover, collect, and engage around things they like with others that share the same passions. Thousands of the top publishers in the world, from Defy Media to The Telegraph, use LockerDome to activate and engage their digital audience. This list includes media properties, brands, celebrities, professional sports teams, and many others. The USA TODAY Sports Marketing Group was officially formed in October 2011. It encompasses all sports initiatives across USA TODAY, as well as Gannett Co. Inc.’s 81 community newspaper properties and 23 broadcast television stations. It also includes: USA TODAY Sports Images, USA TODAY High School Sports, USA TODAY Sports Digital Properties, For The Win, and Sports On Earth. Digitally, The USA TODAY Sports brand reaches an audience of more than 46 million consumers each month. Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  22. 22. Media & Press SPORTSCONF | 22 For additional questions or to set up an interview with one of the #SportsConf speakers, please contact: Steve Cobb, Activ8Social: steve@a8s.com or 202-531-8943 Abel Cuskelly Alexi Lalas @cuskelly Pogoseat @AlexiLalas ESPN Alison Haislip @alisonhaislip Attack of the Show Amy Walsh @AmyJWalsh Hendrick Motorsports @ANDLEVINE StumbleUpon Andrew Levine Andrew Patterson Anthony Caponiti Ben Davis Ben Mathis-Lilley Bo Moon Bob Morgan Bryan McAleer Bryan Srabian Carlos Diaz Chris Mike Chris Schlosser MLB Advanced Media Dan Wade Dana Boone Daniel Alston Elana Meyers Gina Rotolo Harrison Barnes Oracle Team USA @jdbt Tagboard Josh Rickel @joshrickel Mass Relevance Kash Razzaghi @hrazzaghi FanCred @kentono Seattle Seahawks Kevin Robinson @KRobBMX BMX Kurt Svoboda @ksvoboda Stanford University Lisa Bregman @LisaMBregman Fansource Strategy @matthewcerrone SportsNet NY Kenton Olson Hashtag Sports @Phizzleben Phizzle @BenMathisLilley Buzzfeed @bomoon Bloomberg Sports Maura Cheeks @mauracheeks USOC @b0bm0rgan Facebook Meghan Lyons @meghanelyons Google+ @mickaleer ESPN @mfolgs SnappyTV @srabe SF Giants @PaulRabil Boston Cannons @CarlosDiaz Kwarter Peter Carlisle @C_Mike Chirpify Richard Ayers @ChrisSchlosser MLS Cisco @CraigXL Rebel Leader Syndicate @dwade LockerDome @deboone Hendrick Motorsports @evc_danalston Everton FC Dave Abbott Denis Crushell Josh Decker @JSpithill @caponiti Chris White Craig Howe Jimmy Spithill SportsData @Crushell YouTube @eamslider24 Team USA Bobsledder @ginarotolo Houston Dynamo @hbarnes Golden State Warriors Jack Patterson @jackcpatterson Wayin Jamie Mottram @jamiemottram USA Today Sports Jan D’Alessandro @jantopspin Backplane Jarian Karekes @JMKerekes NBA Jennifer Regan @redheadgreengrl Matthew Cerrone Mike Folgner Paul Rabil Sam Laird Sandy Khaund Scott Kegley Sean Callanan Octagon @richardayers Seven League @samcmlaird Mashable @sandyTBS Turner Sports @ScottKegley San Francisco 49ers @seancallanan SportsGeek Sean Devlin @itsdevlin Backplane Shanan Delp @shanand Bleacher Report Spencer Hall @edsbs SB Nation @SteveBerneman Overdog Steve Cobb @steve_cobb Hashtag Sports Steve Mesler @SteveMesler Classroom Champions Tim Burke @bubbaprog Deadspin Tom Griffiths @tomgriffiths FanDuel @williamfleitch Sports On Earth @corboo Octagon @zsugs Wasserman Steve Berneman Will Leitch We Bring It On Copyright © 2014 Hashtag Sports, All Rights Reserved William Corbin Zack Sugarman hashtagsportsconf.com | @Hashtag_Sports
  23. 23. about hashtag sports SPORTSCONF | 23 Hashtag Sports is the leader in curation for sports, social and tech through its growing network of properties and events that include the #SportsDaily email newsletter, #SportsAwards series and #SportsConf virtual conference. SPORTS ANTHONY CAPONITI STEVE COBB Co-founder, Hashtag Sports Co-founder, Hashtag Sports Anthony Caponiti is the Co-Founder of Hashtag Sports, the leading curation resource for sports, social media, and technology. A serial entrepreneur who has created three businesses during his career, Anthony brings a diverse background to the startup community, including strategic consulting experience at IBM, where he received numerous awards for designing technology programs. He was recently recognized with Sports Launch Magazine’s Thirty Under 30 Award. Anthony earned his BBA from Emory University’s Goizueta Business School in Atlanta, GA. Steve Cobb is the Co-Founder of Hashtag Sports, the leading curation resource for sports, social media, and technology. He has spent the past six years creating social and digital strategies for some of the world’s most recgonizable sports brands, teams and athletes. Most recently, Steve led the vision and execution of #SportsConf and remains passionate about connecting fans and building communities both online and off. He is a frequent speaker on the topic and his work has been recognized by ESPN, Sports Illustrated, USA Today and Mashable. Steve holds a BA from Cornell University in Economics and Psychology. Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports
  24. 24. #SportsDaily SPORTSCONF | 24 Designed for today’s digital marketer, #SportsDaily is a FREE daily email newsletter that delivers the most relevant information in sports, social media, and technology right to your inbox. We curate the web for the latest news, case studies, best practices, and job openings to keep you conveniently informed. Subscribe today and join other leading industry professionals who use #Sports to keep pace with the fast evolving landscape of sports, social, and tech. CLICK TO SUBSCRIBE 56 5 Countries Issues Each Week 5,685 875 Articles Curated* Issues Sent* 1 Source For All Your Sports, Social & Tech News Copyright © 2014 Hashtag Sports, All Rights Reserved *As of 1/22/14 hashtagsportsconf.com | @Hashtag_Sports
  25. 25. #sportsawards SPORTSCONF | 25 The annual #SportsAwards series celebrate the best uses of social media and technology in sports across a variety of categories. See below for a few of last year’s winners. Best Sports Team / League on Facebook Best Athlete on Twitter Best Brand on Pinterest San Francisco Giants Jimmie Johnson Under Armour Most Social Sports Event Best Sports Video Best Sports Photo NASCAR Sprint Cup Series Miami Dolphins Cheerleaders Jimmie Johnson’s Picture of Bristol Copyright © 2014 Hashtag Sports, All Rights Reserved hashtagsportsconf.com | @Hashtag_Sports

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