Poznan Talk

960 views
894 views

Published on

It\'s time for EFL textbook publishers to loosen up on copyright and let teachers pick and choose from multiple sources. Options for the existing industry, such as print-on-demand and charging a time-based fee for access are also discussed.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
960
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Poznan Talk

  1. 1. What’s Wrong with ESL Textbooks and How to Fix Them <ul><li>Harvey Utech, Sc.D., MBA </li></ul><ul><li>Poznan, Poland </li></ul><ul><li>November 22, 2009 </li></ul>
  2. 2. Choosing a Text is Difficult at Best <ul><li>Needs of the students </li></ul><ul><li>Interest of the students </li></ul><ul><li>Right mix of reading, grammar, vocabulary, etc. </li></ul><ul><li>Availability of support materials </li></ul><ul><li>Style, writing, & design </li></ul><ul><li>Cost </li></ul>
  3. 3. The investment is substantial: Total cost: almost £ 60 per student; over £ 200 for the teacher! Price Coursebook £ 22.60 2 Cassettes £ 38.99 2 CDs £ 38.99 DVD £ 99.71 Skills Book & CD-ROM £ 20.30 Workbook & CD Pack £ 14.80 Teacher’s Book w/Pack £ 23.40
  4. 4. Then there are the mechanical problems associated with choosing <ul><li>Have to get a copy of each </li></ul><ul><li>Time-consuming to read them all </li></ul><ul><li>Easy way out: pick one you are already familiar with </li></ul><ul><ul><li>That makes it difficult for publishers to succeed with new textbooks, increasing their costs and driving up prices </li></ul></ul>
  5. 5. Speakers at BeSIG/Bonn/2008 took a dim view of textbooks; some quotes: <ul><li>“ As no book /material is adequate . . .” </li></ul><ul><li>“ . . . CBEC courses do away with the need for coursebooks ” </li></ul><ul><li>“ Move away from coursebooks and discover . . .” </li></ul><ul><li>“ . . . will we still be using traditional printed materials to teach Business English in the future?” </li></ul><ul><li>“ . . . informed choices can be difficult - whether to use published materials” </li></ul><ul><li>“ Business English Texts [have] their limitations.” </li></ul>
  6. 6. I also take a dim view: <ul><li>No textbook has exactly what I want in it </li></ul><ul><li>Typically, they have reading, listening, comprehension, vocabulary, discussion exercises in every chapter. </li></ul><ul><li>Some are excellent, some are good, some are poor (or at least not what I want for my class) </li></ul><ul><li>BUT I can’t change them! </li></ul><ul><li>Nor can I use what I like and leave what I don’t! </li></ul>
  7. 7. <ul><li>Most texts can meet some of our requirements but not all of them </li></ul><ul><li>We Can’t pick and choose from the best because </li></ul><ul><ul><li>they are not in electronic form (xerox machine) </li></ul></ul><ul><ul><li>illegal to copy and distribute parts of book due to publisher’s copyright </li></ul></ul><ul><li>New vocabulary introduced by the text not in a form convenient to learn </li></ul>To put it another way,
  8. 8. And let’s face it, <ul><li>Improving one’s English is some-thing a good ESL book could enable one to do on his/her own </li></ul><ul><li>For some, it may even be better and faster than in a classroom </li></ul><ul><li>And in case you haven’t noticed, most publishers suggest their books can be used for “stand alone” learning </li></ul>
  9. 9. As teachers, we know the classroom setting is better for the average student than stand-alone, if we do our job well <ul><li>And part of doing our job well is selecting the right material. </li></ul><ul><li>And books, the way they are now published on paper with copyright protection, keep us from doing that. </li></ul><ul><li>And it keeps publishers from benefitting from our know-how. </li></ul>
  10. 10. What can be done to fix that? <ul><li>That’s what the first part of this workshop is all about. </li></ul>
  11. 11. Here are my suggestions on what publishers should do <ul><li>Adopt a more flexible copyright </li></ul><ul><li>Let us change/improve their content </li></ul><ul><li>Let us mix-and-match and custom-make our own printed textbooks </li></ul><ul><li>Put vocabulary associated with each exercise online in either a: </li></ul><ul><ul><li>5-step format </li></ul></ul><ul><ul><li>flash-card format </li></ul></ul>Allow me to explain
  12. 12. Let’s take a look at traditional copyright . . .
  13. 13. Traditional Copyright <ul><li>Copyright* gives the author of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation, after which time the work is said to enter the public domain . </li></ul><ul><li>Virtually every ESL/EFL textbook on the market is protected by the publisher’s copyright. </li></ul><ul><li>That means that the only way to use it is to buy it. </li></ul>*Excerpted from Wikipedia: “On-Demand Publishing”
  14. 14. Now, there’s an alternative to traditional copyright vs. Traditional Copyright
  15. 15. Alternative Copyright <ul><li>Licensees may copy, distribute, display and perform the work and make derivative works based on it only if they give the author or licensor credit in the manner specified by these. </li></ul><ul><li>Licensees may copy, distribute, display, and perform the work and make derivative works based on it only for noncommercial purposes. </li></ul><ul><li>Licensees may copy, distribute, display and perform only verbatim copies of the work, not derivative works based on it. </li></ul><ul><li>Licensees may distribute derivative works only under a license identical to the license that governs the original work. </li></ul>alternatives
  16. 16. <ul><li>Licensees may copy, distribute, display and perform the work and make derivative works based on it only if they give the author or licensor credit in the manner specified by these. </li></ul><ul><li>Licensees may copy, distribute, display, and perform the work and make derivative works based on it only for noncommercial purposes. </li></ul><ul><li>Licensees may distribute derivative works only under a license identical to the license that governs the original work. </li></ul>The choice publishers should make: This will give us teachers the flexibility we need.
  17. 17. Publishers would display their licenses as follows in their textbooks: <ul><li>There is a full description the license associated with these symbols in the legal language of the country you specify on the Creative Commons website (next slide). </li></ul>or
  18. 18. Germany U.K.
  19. 20. If publishers copyright their work under this type of license, <ul><li>we could </li></ul><ul><ul><li>use their material without paying for it </li></ul></ul><ul><ul><li>modify the contents and republish the work under the same kind of license </li></ul></ul><ul><li>neither we nor the publisher could </li></ul><ul><ul><li>sell our modification for profit </li></ul></ul>
  20. 21. Allow us to print our our own books made up of the materials we select (or do it for us (POD)* <ul><li>Print on demand (POD) is a printing technology in which a book is not printed until an order has been received. Digital printing makes this possible. </li></ul><ul><li>While the unit price of each physical copy printed is higher than with offset or letterpress printing , the average cost is lower for small print runs, because setup costs are much higher for offset printing. </li></ul>*Excerpted from Wikipedia: “On-Demand Publishing”
  21. 22. POD has benefits for the publisher too*: <ul><li>Technical set-up is much quicker than for offset printing because we do most of it. </li></ul><ul><li>Large inventories of a book do not need to be kept in stock, reducing the publisher’s storage, handling, and inventory costs. </li></ul><ul><li>There is little or no waste from unsold products. </li></ul>*Excerpted from Wikipedia: “On-Demand Publishing”
  22. 23. A coursebook we can be happy with
  23. 24. Pearson now offers custom publishing
  24. 25. That’s a big step forward but . . . <ul><li>I still can’t modify Pearson’s copyrighted material </li></ul><ul><li>I can only take chapter-by-chapter from Pearson’s existing texts; can’t take individual parts of chapters </li></ul><ul><li>Cost? </li></ul>
  25. 26. Enter vocabulary onto learning software <ul><li>Let’s take a look first at the 5-step plan for learning vocabulary </li></ul>
  26. 27. 5-Step Plan to Learning Vocabulary <ul><li>Purchase some DIN A7 file cards (Karteikarte) and a file box with five partitions. </li></ul><ul><li>On the front of each card, write the English word you wish to learn and below it, a sentence that illustrates how the word is used. </li></ul><ul><li>On the back of the card, write the German translation. </li></ul>turn drehen Please turn the key.
  27. 28. <ul><li>After each class, put all of your new vocabulary cards into Partition 1. </li></ul><ul><ul><li>Whenever you place cards into Partition 1 , test yourself on all of them at least twice. (Limit yourself to no more than 15 new words at one time.) Those that you know on the second pass, place into partition 2 . </li></ul></ul><ul><li>On the next day, test yourself again on all the words in Partition 2 . </li></ul><ul><ul><li>Place those you remember in Partition 3 ; place those you forget back in Partition 1 . </li></ul></ul>5-Step Plan to Learning Vocabulary
  28. 29. <ul><li>Every three days, test yourself on all the cards in Partition 3 . </li></ul><ul><ul><ul><li>Place those you remember in Partition 4 ; place those you have forgotten back in Partition 1. </li></ul></ul></ul><ul><li>Weekly, test yourself on all the cards in Partition 4 . </li></ul><ul><ul><ul><li>Place those you remember in Partition 5 ; place those you have forgotten back in Partition 1 . </li></ul></ul></ul><ul><li>Before your exam, test yourself on all the words in Partition 5 and check to make sure you still know the meaning of these words and how to use them. </li></ul><ul><ul><ul><li>Remove those you remember from the box, because now you can be sure they are stored in long-term memory. </li></ul></ul></ul>5-Step Plan to Learning Vocabulary
  29. 30. Summary: 5-Step Plan to Learning Vocabulary Day Box Know Don’t Know of Class 1 2 1 3 days later 2 3 1 5 days later 3 4 1 Weekly 4 5 1 Exam 5 Discard 1 You can set up the timing in any way that works best for you.
  30. 31. The Digital Alternative
  31. 32. Advantages for the Publishers <ul><li>Continue to control book market </li></ul><ul><li>Can set up site for derivative works based on their materials; charge reasonable access fee (e.g. £ 10 monthly/(£ 100 annual) </li></ul><ul><li>Can make money on print-on-demand books </li></ul><ul><li>Get continual feedback from teachers on which materials work best. </li></ul>
  32. 33. Advantages for Teachers <ul><li>Can get the materials we want </li></ul><ul><li>Can change (and improve) the books we have to use now </li></ul><ul><li>Can readily find other teachers’ solutions to serving the needs of classes </li></ul><ul><li>can publish our own books for the classes we teach </li></ul>
  33. 34. Summarizing my three suggestions to EFL publishers: <ul><li>Replace traditional copyright with a Creative Contents license </li></ul><ul><li>Offer print-on-demand </li></ul><ul><li>Make vocabulary available in dict.cc </li></ul>
  34. 35. Richard Baraniuk 4:30
  35. 36. So let’s start building our own EFL “Knowledge Ecosystem” <ul><li>Let’s hope the publishing industry takes the lead. </li></ul><ul><li>But if not . . . </li></ul>See you next year!
  36. 37. The Kind of Teaching I do <ul><li>University students </li></ul><ul><li>Most have had 4-8 years of English before coming to university </li></ul><ul><li>Large classes (25-30) </li></ul><ul><li>Fairly wide range of fluency (CEF Ratings from A2 to C1 in same class) </li></ul>
  37. 38. Study aids I have available <ul><li>36 suitable jokes </li></ul><ul><li>12 technical articles (with German translations interspersed) and accompanying PowerPoint slides </li></ul><ul><li>15 ESL podcards (visits to foreign English-speaking cities) with accompanying PowerPoints in some cases </li></ul><ul><li>18 musical selections with lyrics on slides and accompanying photos </li></ul>
  38. 39. 36 jokes
  39. 40. 13 (semi-)technical articles; each consists of: <ul><li>Condensed article from “How Stuff Works” or other source </li></ul><ul><li>Translation of key vocabulary </li></ul><ul><li>Slides to illustrate points in article </li></ul><ul><li>Sample on internal combustion engine being passed around </li></ul><ul><li>Here are some slides designed to accompany that talk </li></ul>
  40. 41. How does a car work? <ul><li>Let’s start with the engine. </li></ul>BeSIG 2009
  41. 42. 4-Stroke Internal Combustion Engine Cycle <ul><li>Intake </li></ul><ul><li>Compression </li></ul><ul><li>Power </li></ul><ul><li>Exhaust </li></ul>BeSIG 2009
  42. 43. Intake Stroke BeSIG 2009
  43. 44. Compression Stroke BeSIG 2009
  44. 45. Power Stroke BeSIG 2009
  45. 46. Exhaust Stroke BeSIG 2009
  46. 47. Internal Combustion Engine <ul><li>Intake valve, rocker arm & spring </li></ul><ul><li>Valve cover </li></ul><ul><li>Intake port </li></ul><ul><li>Head </li></ul><ul><li>Coolant </li></ul><ul><li>Engine block </li></ul><ul><li>Oil pan </li></ul><ul><li>Oil sump </li></ul>BeSIG 2009 <ul><li>Camshaft </li></ul><ul><li>Exhaust valve, rocker arm & spring </li></ul><ul><li>Spark plug </li></ul><ul><li>Exhaust port </li></ul><ul><li>Piston </li></ul><ul><li>Connecting rod </li></ul><ul><li>Rod bearing </li></ul><ul><li>Crankshaft </li></ul>
  47. 48. Camshaft BeSIG 2009
  48. 49. The Ignition System <ul><li>Spark plug wire </li></ul><ul><li>Distributor cap </li></ul><ul><li>Rotor </li></ul><ul><li>High voltage coil lead </li></ul><ul><li>Distributor body </li></ul><ul><li>Distributor cam </li></ul><ul><li>Ignition signal sensor </li></ul><ul><li>Ignition module </li></ul><ul><li>Ignition coil </li></ul><ul><li>Spark plugs </li></ul>BeSIG 2009
  49. 50. The Cooling System BeSIG 2009 <ul><li>Radiator = </li></ul><ul><li>Kühler </li></ul>
  50. 51. Other talks on: <ul><li>Robots </li></ul><ul><li>Bridges </li></ul><ul><li>Electricity </li></ul><ul><li>Rocket Engines </li></ul><ul><li>Global Warming </li></ul><ul><li>Gold </li></ul><ul><li>The Eden Project </li></ul><ul><li>Hurricanes & Tornadoes </li></ul><ul><li>Story of Stuff </li></ul><ul><li>Beer </li></ul><ul><li>Murphy’s Law </li></ul><ul><li>Light Bulbs </li></ul>
  51. 52. <ul><li>Auckland </li></ul><ul><li>Boston </li></ul><ul><li>Caerphilly </li></ul><ul><li>Capetown </li></ul><ul><li>Cardiff </li></ul><ul><li>Death Valley </li></ul><ul><li>Dublin </li></ul><ul><li>Glasgow </li></ul><ul><li>Greenwich </li></ul><ul><li>Isle-of-Wight </li></ul><ul><li>Liverpool </li></ul><ul><li>Lluandro </li></ul><ul><li>Montreal </li></ul><ul><li>Port Talbot </li></ul><ul><li>Quebec City </li></ul><ul><li>Severn Bridge </li></ul><ul><li>Swansea </li></ul><ul><li>Sydney </li></ul><ul><li>San Francisco </li></ul><ul><li>Treforest </li></ul><ul><li>Wellington </li></ul>
  52. 53. Treforest, Wales BeSIG 2009
  53. 54. Treforest: Which adjectives describe <ul><li>1. Treforest </li></ul><ul><li>2. Tom Jones’ continuing marriage </li></ul><ul><li>3. His voice </li></ul><ul><li>4. His live performances (x2) </li></ul><ul><li>5. Elvis Presley </li></ul><ul><li>6. The special guests on his TV show </li></ul>BeSIG 2009
  54. 55. Treforest: Which adjectives describe <ul><li>1. Treforest </li></ul><ul><ul><li>small </li></ul></ul><ul><li>2. Tom Jones’ continuing marriage </li></ul><ul><ul><li>unusual </li></ul></ul><ul><li>3. His voice </li></ul><ul><ul><li>powerful </li></ul></ul><ul><li>4. His live performances (x2) </li></ul><ul><ul><li>energetic and entertaining </li></ul></ul><ul><li>5. Elvis Presley </li></ul><ul><ul><li>legendary </li></ul></ul><ul><li>6. The special guests on his TV show </li></ul><ul><ul><li>best and most famous </li></ul></ul>BeSIG 2009
  55. 56. Treforest: Answer the following questions: <ul><li>1. What can you find in Treforest? </li></ul><ul><ul><li>University of Glamorgan </li></ul></ul><ul><li>2. How old was Tom Jones in March 1999? </li></ul><ul><ul><li>58 </li></ul></ul><ul><li>3. How old was he when he got married? </li></ul><ul><ul><li>16 </li></ul></ul><ul><li>4. When did he have his first hit? </li></ul><ul><ul><li>1965 </li></ul></ul><ul><li>5. Who or what was Caroline? </li></ul><ul><ul><li>a pirate radio station that played “It’s not unusual.” </li></ul></ul><ul><li>6. For what did he win a Grammy in 1965? </li></ul><ul><ul><li>Best new artist </li></ul></ul><ul><li>7. What happened in 1999? </li></ul><ul><ul><li>He became Sir Tom Jones </li></ul></ul>BeSIG 2009
  56. 57. Musical Selections <ul><li>Either YouTube Video OR </li></ul><ul><li>ITunes download </li></ul><ul><li>Lyrics (and photos) on slides </li></ul><ul><li>Sometimes tied to a Podcard or other class element </li></ul><ul><li>Provide an entertaining change-of-pace to a class </li></ul><ul><li>Encouragement for students to listen to English-language music on their own </li></ul>
  57. 58. Tom Jones—Delilah I <ul><li>I saw the light on the night that I passed by her window I saw the flickering shadows of love on her blind She was my woman As she deceived me I watched and went out of my mind My, my, my, Delilah Why, why, why, Delilah I could see that girl was no good for me But I was lost like a slave that no man could free </li></ul>BeSIG 2009
  58. 59. Tom Jones—Delilah II <ul><li>At break of day when that man drove away, I was waiting I crossed the street to her house and she opened the door She stood there laughing I felt the knife in my hand and she laughed no more My, my, my Delilah Why, why, why Delilah So before they come to break down the door Forgive me Delilah--I just couldn’t take any more. </li></ul>BeSIG 2009
  59. 60. Tom Jones—Delilah III <ul><li>She stood there laughing I felt the knife in my hand and she laughed no more My, my, my, Delilah Why, why, why, Delilah So before they come to break down the door Forgive me Delilah—I just couldn’t take any more; Forgive me Delilah—I just couldn’t take any more. </li></ul>BeSIG 2009
  60. 61. Questions for You: <ul><li>Would you be able to use these classroom elements? </li></ul><ul><li>If so, would you also, on occasion, be willing to improve on them? </li></ul><ul><li>Would you then return the modified versions to the site from which you got them so others could use them? </li></ul><ul><li>Would you agree to a Creative Commons license? </li></ul>

×