Harvey Nash USA Webinar: The Big Opportunity of Big Data

#HNBigData The Big Opportunities of Big DataOctober 27, 2011

#HNBigDataAnna Frazzetto SVP Technology Solutions, Harvey Nash 20+ years in IT Offshoring & outsourcing road warrior Member: HDI Strategic Advisory Board Published author & industry presenter 22

#HNBigDataAbout Harvey Nash Unique portfolio of services – Executive Search – IT Professional Services – IT Staffing Strong track record, founded more than 20 years ago – 13 years on the London Stock Exchange – 2009 revenues: over $750 million Global footprint: USA, Europe, Asia – Over 5,000 people working across 39 offices worldwide – 4,800 resources in Vietnam – Serving leading global enterprises, small and mid-size businesses, governments and global institutions 33

#HNBigDataSample Clients 4 4

#HNBigDataCIO Survey 2011 The 2011 Harvey Nash Survey explored innovation as it relates to the CIO role – The CIO is also seen as the dominant executive in the organization for driving innovation – Mobile technology and private cloud services are the most widely adopted technologies driving current innovation with 22% of global CIOs already using them to exploit core business activities 55

#HNBigDataInnovation CIOs A CIO is more likely an innovator if he/she: Reports to the CEO . . . . . . . . . . . . . . . . . . . . . . . . . . 25% Has realistic aspirations to become a CEO . . . . . . . . 26% Has had budget increases in the last year . . . . . . . . 18% Is a member of the operational board . . . . . . . . . . . 22% Is focused on competitive advantage vs. savings . . 29% Finds his/her job very fulfilling . . . . . . . . . . . . . . . . . 24% Invests heavily in team training . . . . . . . . . . . . . . . . 36% 66

#HNBigDataThe Survey Found •Most CIOs believe that to achieve business objectives set by the CEO, technology innovation must be at the heart of their strategy. •74% of respondents believe that if they don’t innovate and embrace new technology, their companies will lose market share. • Only one-third of CIOs (34%) think they have achieved anything close to their innovation potential. Copyright © 2011, Splunk Inc. 8 Listen to your data.

#HNBigDataDisruptive Technologies 99

#HNBigData #HNBigData Doug Harr CIO at Splunk Started Career at Hewlett Packard Consulting Executive in the 90’s Passionate about Cloud Applications Music AficionadoCopyright © 2011, Splunk Inc. 10 Listen to your data.

#HNBigData #HNBigData Chief ‘Intelligence’ Officer Chief ‘Integration’ Officer Chief ‘Infrastructure’ Officer Career Is Over CIO Chief ‘Investment’ Officer Chief ‘Innovation’ Officer Chief Ideologue Orator Chief Interrogation Officer Chief Information OfficerCopyright © 2011, Splunk Inc. 11 Listen to your data.

#HNBigData What is Big Data? Big data are datasets that grow so large that they become awkward to work with using on-hand database management tools.…* * wikipediaCopyright © 2011, Splunk Inc. 16 Listen to your data.

#HNBigData World’s Digital Data Growing Exponentially“Big data” is human- “Between the birth of the world and 2003, 5 exabytes of data had beengenerated or created. Now we create 5 “machine-generated exabytes every 2 days Eric Schmidt, Google GPS, RFID, Hypervisor, “Unstructuredmore than accounts for data Web Servers, “ 90% of the digital Email, Messaging universe Clickstreams, Mobile, IDC 2011 Digital Universe Study: Telephony, IVR, Databases, Extracting Value from Chaos Sensors, Telematics, Storage, Servers, Security devices, DesktopsCopyright © 2011, Splunk Inc. 18 Listen to your data.

#HNBigData Most Enterprise Data is Machine-generated Machine data is fastest growing, most complex, most valuable segment of Big Data Contains categorical record of all activity and behavior – customer behavior, user transactions, machine behavior Value from data largely untapped – extremely difficult to process and analyze by traditional methods or in a timely mannerCopyright © 2011, Splunk Inc. 19 Listen to your data.

#HNBigDataThis Data Lacks Any Standards Take custom application logs: ####<Sep 24, 2009 2:52:38 PM PDT> <Warning> <EJB> <virt3> < myserver> <[ACTIVE] ExecuteThr 224 for queue: weblogic.kernel.Default (self-tuning)> <<anonymous>> <> <> <1253829158 •Log formats unknown and <BEA-010065> <MessageDrivenBean threw an Exception in onMessage(). The exception was: javax.ejb.EJBException: nested exception is: javax.ejb.ObjectNotFoundException : Bean wit undocumented – entries can span primary key 10011968 was not found by findByPrimaryKey.. javax.ejb.EJBException: nested exception is: javax.ejb.ObjectNotFoundException : Bean with multiple lines primary key 10011968 was not found by findByPrimaryKey. at •Existing applications can start com.sun.j2ee.blueprints.opc.customerrelations.ejb.MailOrderApprovalMDB.onMessage(MailOrde alMDB.java:140) generating entirely new messages at weblogic.ejb.container.internal.MDListener.execute(MDListener.java:429) at weblogic.ejb.container.internal.MDListener.transactionalOnMessage(MDListener.jav based on new code at weblogic.ejb.container.internal.MDListener.onMessage(MDListener.java:291) at weblogic.jms.client.JMSSession.onMessage(JMSSession.java:4072) •Traditional management tools rely at weblogic.jms.client.JMSSession.execute(JMSSession.java:3962) at weblogic.jms.client.JMSSession$UseForRunnable.run(JMSSession.java:4490) on brittle schemas that break when at weblogic.work.ServerWorkManagerImpl$WorkAdapterImpl.run(ServerWorkManagerImpl.ja [Thu Sep 24 14:57:33 2009] [error] [client 10.2.1.44] ap_proxy: trying GET /petstore/ at weblogic.work.ExecuteThread.execute(ExecuteThread.java:209) log formats change enter_order_information.screen at backend host 127.0.0.1/7001; got exception at weblogic.work.ExecuteThread.run(ExecuteThread.java:181) CONNECTION_REFUSED [os error=0, line 1739 of ../ nsapi/URL.cpp]: Error connecting to 127.0.0.1:7001, referer: http://10.2.1.223/petstore/cart.do?action= purchase&itemId=ECopyright © 2011, Splunk Inc. 22 Listen to your data.

#HNBigDataDiverse and Constantly Changing100s of vendors 1000s Same device type Same vendors of formats Very different formats Very different formats Intrusion Detection System 009-9-18 8:27:58 Jul 28 2009 15:39:18 <?xml Local7.Notice version="1.0" encoding="UTF-8" 192.168.202.1 Oct 15 standalone="yes"?><events 2008 00:00:21 ASA VDN1 : %ASA 5 106100: access list inbound denied Cisco Security Agent Fri Sep 18_18:20:01_PDT_2009|peizhu- wxp02|64.104.161.154|2389|449|2 009-06-01 19:51:28.343|The process C: Sep 24 2009 09:59:28 192.168.2.1 Ironport Email Security ns5gt-wlan: NetScreen device_id=ns5gt-wlan [No 1253289166.13 306 1.1.1.1 Name]system-notification- TCP_MISS/200 4215 GET 00257(traffic): start_time="2009-09- http://photos- 24 09:59:28” e.ak.fbcdn.net/hphotos-ak-snc1/Copyright © 2011, Splunk Inc. 23 Listen to your data.

#HNBigDataValuable for IT and BusinessContains a definitive record of Contains important new activity and behavior insight for IT and the business• Maintain uptime and SLAs • Customer behavior and• Ensure system security experience• Meet compliance mandates • Product and service usage • End-to-end transaction visibility User IP Action Login Result User IP Product Category 10.2.1.44 - [25/Sep/2009:09:52:30 -0700] 10.2.1.80 - - [25/Jan/2010:09:52:30 -0700] type=USER_LOGIN msg=audit(1253898008.056:199891): user pid=25702 uid=0 "GET /petstore/product.screen auid=4294967295 msg=acct="TAYLOR": exe="/usr/sbin/sshd" (hostname=?,HTTP/1.1" 200 9967 "http:// ?product_id=AV-CB-01 addr=10.2.1.48, terminal=sshd res=failed) category.screen?category_id=BIRDS" "Mozilla/5.0 ( Linux)”"JSESSIONID=xZDTK81Gjq9gJLGWnt2NXrJ2tpGZb1Copyright © 2011, Splunk Inc. 24 Listen to your data.

#HNBigData Mine Insight From Machine Data Support Multiple Use IT, Line of Business or Cases Management VPs of Infrastructure Website Managers Mash up Web AppsCopyright © 2011, Splunk Inc. 25 Listen to your data.

#HNBigData A Comparison of TechnologiesRelational Databases Multidimensional Databases Machine Data Engine Financial records, Multidimensional data for Time series manufacturing and business management and unstructured data, logistical information, statistics with no predefined personnel data Math computation schema Data highly strength – dense data Generated by all IT structured — Pivots data for flexible systems, non-standard database highly financial analysis data, unpredictable structured Monthly reporting, not for formats Inflexible schema, real-time events Massive volume; fast long deployment navigation and cycle correlation paramount Copyright © 2011, Splunk Inc. 26 Listen to your data.

#HNBigData Splunk: The Engine for Machine DataCustomer Outside theFacing Data Datacenter Click-stream data Manufacturing, Shopping cart data logistics… Online transaction CDRs & IPDRs data Power consumption RFID data Logfiles Configs Messages Traps Metrics Scripts Changes Tickets GPS data Alerts Windows Linux/Unix Virtualization Applications Databases Networking Registry Configurations & Cloud Web logs Configurations Configurations Event logs syslog Log4J, JMS, JMX Audit/query logs syslog Hypervisor File system File system .NET events Tables SNMP Guest OS, Apps sysinternals ps, iostat, top Code and scripts Schemas netflow CloudCopyright © 2011, Splunk Inc. 28 Listen to your data.

#HNBigData Ledgers Old BI, New OI Data WarehousePayables Revenue • Sales Forecast Financial • Bookings, Billings, Applications Backlog • Revenue Recognition • Encumbrances Purchases Sales • Expense Management • Month End Reporting Real Time Operational Intelligence > Web, Application, DB Logs • User Behavior, Metrics Events, Messaging • Quality of Service • Customer Interaction Mgt Network, Telephony • Capacity Planning • Uptime, Performance Servers, Storage • Access Management, Security Copyright © 2011, Splunk Inc. 30 Listen to your data.

#HNBigData3,000+ Licensed Customers in 70+ CountriesCloud and Online Services Education Energy and Utilities Financial Services and Insurance Government Healthcare Manufacturing Media Retail Technology Telecommunications Travel and LeisureCopyright © 2011, Splunk Inc. 32 Listen to your data.

#HNBigData Operational Intelligence Across the Business“We have taken application performance troubleshooting “ for 97,000 customers to the next level.“ The fact that we had a data treasure chest was not “ obvious till Splunk came in to the picture. Provided higher service levels Narayan Bharadwaj Providing usage metrics and analytics for their business Director, Product Now offering new services: reporting on customer email Management campaigns Copyright © 2011, Splunk Inc. 33 Listen to your data.

#HNBigDataBetter Intelligence of Web-based Services“After 6with other effort months of products, only Splunk gave us the business reports about our web-based digital assets that we needed. ” Sondra Russell • Programming popularity • Views by player Online Metrics • Royalties • Errors Analyst • Abandonment rates Copyright © 2011, Splunk Inc. 34 Listen to your data.

#HNBigDataBusiness Analytics with Real-time Dashboards“Idashboard for myanalytics built a business manager “ in 5 minutes and he was sold.“Splunk lets us build dashboards to compare and correlate whatever we “ want—nothing else lets us do that. Correlated F5, firewalls and malware for complete security posture Roberto Quezada IT Operations Analyst Informed capacity planning Delivered executive dashboards look at activations by minute, by channel, by market Copyright © 2011, Splunk Inc. 35 Listen to your data.

#HNBigData #HNBigData Big Data Intelligence Improve Customer Experience Promote Additional Conversions Build Better Products Reduce Support Cycles Ensure Security and ComplianceCopyright © 2011, Splunk Inc. 37 Listen to your data.

#HNBigData #HNBigDataPoll Question 3 What percentage of public companies today say they have zero “digitized” revenues? A) Approximately 10% B) Approximately 20% C) Approximately 30% D) Approximately 40% Copyright © 2011, Splunk Inc. 38 Listen to your data.

#HNBigDataRecommendations  Understand the company’s business and get involved in non-IT activities, particularly the “digital channel”  Learn about the machine data and big data inside your own company – opportunities to innovate abound CIO  Consider how your organization may increase revenue, improve customer satisfaction, and reduce costs by mining machine data  Lead and influence the business to maximize the benefit of data mining programsCopyright © 2011, Splunk Inc. 40 Listen to your data.

#HNBigDataThank YouDoug Harrdharr@splunk.com(415) 848-8548@douglasharrAnna Frazzettoanna.frazzetto@harveynash.com(201) 914-2388@AnnaFrazzetto

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Harvey Nash USA Webinar: The Big Opportunity of Big Data

by HarveyNashUSA on Nov 03, 2011

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