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This is a version of a presentation our planning director, Mike Teasdale, gave at Ad:tech 2011 in London. ...
This is a version of a presentation our planning director, Mike Teasdale, gave at Ad:tech 2011 in London.
Social media has spawned its own systems of measurement around sentiment, engagement and influence – but why can’t it be measured the same way as other digital channels?
Key issues this presentation covers:
Social media plays a different role to other digital channels
Social works best where it is hardest to measure
We don’t need more numbers – we need actionable insight
An integrated view is possible, if we ask the right questions
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