What is your TripAdvisor rating? What was the last review?
“If somebody tweets in one of our hotels, we will monitor those tweets through RSS feeds, we will often respond and we’ll feed it off to the respective department in the hotel.” Daniel Kertzner, Regional Director of Marketing, Starwood Hotels and Resorts
Could this be the most lucrative formula of all time? Ad Rank = Bid Price x Quality Score Ad Rank = Bid Price x Click Through Rate Perfect alignment of business goals and user needs. Users get more relevant ads. Business gets maximum revenue.
What might an integrated digital solution look like?
Reach Engagement Purchase Cost per impact Cost per engagement Cost per sale
Focusing on engagement On-site behaviour (> x pages, > xx seconds, etc) Video views Banner interactions Comments, likes, retweets