Multimedia Academy 2015 SEAS and Resources Presentations
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The SEAS presentation on multimedia in higher ed, and Ben Sharbaugh's presentation on multimedia resources.
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Multimedia Academy 2015 SEAS and Resources Presentations
- 2. Break 10:30 – 10:45 Up next: Making the Most of Multimedia in a Higher Ed Setting Multimedia Academy #digMM
- 4. Be Strategic Get A Little Help From Your Friends Be Creative Share Reflect
- 5. Be strategic
- 6. Why are you doing this to yourself? Internal Coverage External Coverage Social Coverage
- 7. Multimedia that supports content How it was used: National Geographic Forbes YouTube: 18,631 views
- 8. Multimedia that tells the story How it was used: Popular Science Washington Post YouTube: 53,649 views
- 9. Multimedia as Click bait How it was used: Twitter Reddit Futurology
- 10. Get A Little Help From Your Friends
- 11. Get a little help from your friends 1. It’s a two-way street 2. Be a resource 3. Reward success
- 12. Be Creative
- 13. Be Creative 1. Elevate existing footage 2. Collaborate 3. Conjure something out of nothing 4. Make the most of the moment 5. Use what you have
- 14. 1. Elevate existing footage 2. Collaborate 3. Conjure something out of nothing 4. Make the most of the moment 5. Use what you have
- 15. 1. Elevate existing footage 2. Collaborate 3. Conjure something out of nothing 4. Make the most of the moment 5. Use what you have
- 18. 1. Elevate existing footage 2. Collaborate 3. Conjure something out of nothing 4. Make the most of the moment 5. Use what you have
- 19. 1. Elevate existing footage 2. Collaborate 3. Conjure something out of nothing 4. Make the most of the moment 5. Use what you have
- 20. Share
- 21. Public sharing
- 22. Invitation-only sharing Album access: guest passes for media Full access: AA&D HAA OTD Harvard X & more
- 23. Reflect Was it worth the effort?
- 25. Panel: How Can Teams Handle Multimedia? Moderator: Catherine Seraphin, Multimedia Project Manager, Harvard Public Affairs & Communications David Bergeron-Keefe, Production Manager, BU News Matt Cadwallader, Digital Strategist, Harvard Kennedy School Katherine Bell, Editor, HBR.org Multimedia Academy #digMM
- 26. Lunch 12:00 – 1:00 Up next: More Than Just a Pretty Picture: Strategic Visual Storytelling Multimedia Academy #digMM
- 27. Break 1:30 – 1:45 Up next: Multimedia Resources: Let Others Help You Multimedia Academy #digMM
- 28. Multimedia Resources: Let Others Help you Ben Sharbaugh @bsharbaugh
- 31. Help! I need somebody!
- 32. Resources available at Harvard
- 33. Simple
- 34. • We have videos for you Harvard YouTube and SoundCloud
- 35. Harvard YouTube and SoundCloud
- 36. Harvard YouTube and SoundCloud
- 37. Harvard YouTube and SoundCloud
- 38. Harvard YouTube and SoundCloud
- 39. Harvard Giphy
- 42. Advanced
- 43. Harvard campus b-roll • Email media@harvard.edu for access
- 44. Video Toolkit
- 45. Media Usage guidelines • Guidance from the HPAC media relations team on how best to share multimedia with online publications
- 47. Simple
- 48. • The entirety of YouTube is at your disposal…USE IT! YouTube
- 49. • Two autoplay video platforms with large, built-in audiences and a preference for video • The challenge is consistent metrics Facebook and Twitter video
- 50. Giphy tools
- 51. Giphy tools • Can easily upload videos or a series of images to create a GIF • Slideshow creation functionality
- 52. Soundslides • Turn photos into video slideshows
- 53. • AudioJungle • Pond5 • PremiumBeat • Vimeo • ExtremeMusic Affordable, legal music
- 54. Advanced
- 55. • Kaltura has an enterprise deal at Harvard • Brightcove (robust, costly) • Wistia (pure video player, cost-effective) • Livestream potential White label video player
- 56. What can I do next? 5 Takeaways Ben Sharbaugh @bsharbaugh
- 57. • All three platforms have very different audiences and styles. • What kind of videos work best and where? • Shorter videos or longer videos? • Plays versus engagement Compare video performance on Facebook/Twitter/YouTube
- 58. Use communication and project tools to partner with producers
- 59. Create GIFs for Twitter/Facebook using GIPHY tools
- 60. • Always include high quality photos with your story • Record audio interviews with story subject and upload to SoundCloud • Embeddable, sharable video if relevant Assemble a multimedia package for a media pitch
- 61. • Who is our audience? • What are we trying to communicate about our brand? • Do we want it to be more professional or organic? • Engage users or do it all yourself? Create a strategic plan for sharing visuals
- 62. Thank You
- 63. Thank you for attending! harvard.edu/guidelines Multimedia Academy #digMM
Editor's Notes
- https://youtu.be/mcx1vyOKFtU
- We’re a small communications office of 4 people: (director, 2 writers, and generalist visual person/project manager).
- We’re going to talk today about our approach to creating multimedia with our small staff and very tight budget
- First, identify your goal. What audience is this content aimed toward? What is the message? The medium is the message, right – so one informs the other. A beautiful branded video — if you have the time — is wonderful but if the main goal is get the story into the Washington Post, you’ve just wasted your precious time. If you’re goal is to hit all of these platform, great! You’re officially a multimedia mogul! Just make sure you have content to satisfy the appetite of all of these different platforms. So, what does that content look like and how Is it used?
- Multimedia is a great way to support and draw out one aspect of the story, especially if its complex or difficult to convey. Here, we used an animation company to highlight one aspect of this story. We decided to approach the content this way because, while the story itself was newsworthy, subject of the story – the battery – isn’t visually compelling yet the working process of the battery was. When you say ‘flow battery’ not a lot of people know what that means, yet understanding how a flow battery works was quintessential to the story. The story received wide coverage, internally and externally and the video was used in its entirety almost everywhere. It almost never stood alone as the centerpiece of the story, rather as we intended, as supplemental material. Mention that we worked with an outside firm We wrote the script, did the V.O. and collaborated on visuals between the researchers and animators.
- If the story is the visuals, a multimedia piece can tell the whole story as a stand alone piece, with the written story acting as supplemental text. Robotics stories, for us, lend themselves particularly well to this kind of multimedia story telling. These videos play great on internal communications and social media but its about 70/30 in the media. We get great media coverage on these stories but more often then not, news sites will edit or just use clips or gifs of our videos, rather than the whole thing. As you can see, the power of this kind of multimedia is YouTube because it stands on its own.
- We’re not above it and neither are you Mention that we worked with an outside illustrator These images don’t have to tell a story, they don’t have to be specific – mostly they just have to be pretty to have a big impact. Unsurprisingly, that impact is seen mostly on social media. This story, quickly became one of our most Tweeted stories, with traffic to our site from social media up about 1000% with it. It made its way to the front page of Reddit Futurology)/Reddit Science -- powerful social media platforms. While this story got picked up on a couple of influence blogs, it didn’t have the mainstream pick-up that the other two examples had.
- A few years ago we had to explain to our faculty and graduate students why high quality multimedia was important for helping us help them. Now we’re noticing a significant increate in the interest and skill in multimedia creation among our graduate students and post docs. Our primary challenge now is getting our hands on all the great work they’re producing so that we can share it. In the past we’ve taught informal photography classes to our community and provided advice on what photo and video equipment to purchase. With the talent pool growing we’re now also thinking about how to help our community share their expertise with each other, investigating the feasibility of equipment sharing, looking for new ways to capture short-form video, and brainstorming with faculty about ways to include multimedia creation as a component of their course work. We try to create a positive feedback loop by promoting great images on the web, through social media, and in print. This positive also helps to set a high bar for the rest of the community.
- As a team of four with limited time and resources we have to be creative and a little scrappy about how to get images to accompany our stories.
- We do this in a few ways
- First, Leah has been taking taking the short research clips recorded by labs and stringing them together with text and audio to create a more informative and exciting videos that stand alone better than the original footage.
- For several years I’ve worked directly with research groups to photograph people and devices so we’ve got images to accompany an upcoming press release. One of the images from this set was used on the cover of the magazine Science.
- When there’s no device to show but we need an image that visually connects with the story sometimes we have to come up with a concept to elevate a basic faculty portrait such as in this photo of Professor Federico Capasso highlighting his work on quantum cascade lasers.
- Or this photograph of professor David Brooks highlighting his thoughts on high-performance computers in an article called The Need for Speed.
- Be prepared because you never know when you’ll stumble across a wonderful moment like this demonstration of of the non-stick properties of a newly design coating called Slips. This has become one of our most requested images.
- It’s amazing what you can do with a iphone or GoPro these days. Don’t feel like you need fancy equipment to produce good work.
- We try to make it as easy for people to get their hands on the media we have.
- The Media Resources link on the press releases hosted on our website provides self-service access multimedia assets. Also have a new YouTube channel.
- Most of our photographs are hosted on Flickr (least expensive hosting option with the sharing options we need) We use guest passes to share individual images and albums with individuals & members of the media We invite internal communications partners to become “friends” or “family” and then give them full access to see & download all images Currently 18 Flickr memberships with friends/family affiliation. Includes members of AA&D, HAA, OTD, Harvard X, and more.
- What is a successful package? Is it a video that has 100,000 views? Is it content that makes it into the NY Times? Is it a popular Gif on Twitter? Is is a video that faculty use in conferences or on institutional websites? We think all of these qualify as success. What about images that make it into books and foreign magazines, reaching thousands of more people? What do you think?
- Examples – Katia Bertoldi & soft actuator Example – Robobee image in children’s books