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RURAL INDIA        RURAL INDIA:-AGRICULTUR LOAN :0 TO 3%        CAR LOAN:-5%MOBILE SIM:-FREE           RICE:RS 3.5      RA...
IS INDIA REALLY GREAT?
RURAL MARKETINGREAL MARKETINGAny   market that exists in a area where the population is less than10000Marketing focuses ...
ACCORDING TOLATE C.K PRAHALAD(GURU) FUTURE BELONGS TO THOSE COMPANIES WHO SEE RURAL AND POOR AS THEIR CUSTOMERS.
Size of the          market               Largely               Untapped                Too crowded UrbanReasons         M...
GOVERNMENT INITIATIVESCONGRESS   :-THEY WORKED FOR “AAM   AADMI”MGNREGASHGPMGSYMID   DAY MEAL
SUCCESS STORIES OF COMPANIESHUL                50%Colgate            50%LG                 50%Asian   Paints     60%D...
Low per capita income             Low disposable income             Inadequate fixed incomePROBLEMS     (daily wages)   IN...
LATEST DETAILS
FACTS ABOUT RURAL MARKET The average Monthly per capita Consumer  Expenditure (MPCE) for rural areas is Rs 1054 and  that...
Infrastructure improving rapidlyRural literacy level improved from36% to 59%In fifty years only 40% villages havebeen conn...
Per capita household expenditure (is Rs.)LEVEL               NO.   STATES           EXPENDITURE                          P...
CONTEMPORARY ISSUESCustomer is the “Queen”DigitalizationEfficiency in the Supply ChainMicro financingProduct customization...
CUSTOMER IS THE “QUEEN”   Role of Women in decision making   Getting equal opportunities   Working outside home
DIGITALIZATION E-Choupal Project Shakti Telecom Revolution Banking Govt. Initiatives: e-governance
EFFICIENCY IN THE SUPPLY CHAIN   40% of the loss occurs in transportation.   Less number of warehouses are there then ne...
MICRO FINANCING   It is not that overnight rural India has become prosperous    and consumerism is booming. A decade ago ...
PRODUCT CUSTOMIZATION   Not only reducing the bottle to the sachet   Innovative Product like     Godrej’s Chottu Cool  ...
OTHER STRATEGIESTwo to Tango:                                Airtel & NokiaChannel Adaption:      Success depends a lot on...
Ruralppt
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Transcript of "Ruralppt"

  1. 1. RURAL INDIA RURAL INDIA:-AGRICULTUR LOAN :0 TO 3% CAR LOAN:-5%MOBILE SIM:-FREE RICE:RS 3.5 RANKED IN (HDI):-134/182
  2. 2. IS INDIA REALLY GREAT?
  3. 3. RURAL MARKETINGREAL MARKETINGAny market that exists in a area where the population is less than10000Marketing focuses to reach its target market.In INDIA mostly target market belongs from rural.(70%) L.G. - All places other than the 7 metros Nabard .- All locations with a population up to 10000considered “rural”
  4. 4. ACCORDING TOLATE C.K PRAHALAD(GURU) FUTURE BELONGS TO THOSE COMPANIES WHO SEE RURAL AND POOR AS THEIR CUSTOMERS.
  5. 5. Size of the market Largely Untapped Too crowded UrbanReasons Market for Income on theGoing rise/disposable incomeRural Income from other than agriculture Income flow from urban /abroad Better exposure - media
  6. 6. GOVERNMENT INITIATIVESCONGRESS :-THEY WORKED FOR “AAM AADMI”MGNREGASHGPMGSYMID DAY MEAL
  7. 7. SUCCESS STORIES OF COMPANIESHUL 50%Colgate 50%LG 50%Asian Paints 60%Dabur 40%Videocon 40%Cadbury’s 25%Hero Moto corp 40%
  8. 8. Low per capita income Low disposable income Inadequate fixed incomePROBLEMS (daily wages) IN RURAL Infrastructure problemsMARKETING Roads, power Low awareness Communication- difficult & expensive Too many languages Geographic Spread
  9. 9. LATEST DETAILS
  10. 10. FACTS ABOUT RURAL MARKET The average Monthly per capita Consumer Expenditure (MPCE) for rural areas is Rs 1054 and that for urban areas is Rs 1984. 93% people in Rural Area live in their own houses as comparative to 61% of Urban. Food Expenditure in Rural Area is 57% as in Urban it is 44%. 9 in 10 Rural households use branded washing powder or cakes 2 in 5 uses more than 1 brand of soap
  11. 11. Infrastructure improving rapidlyRural literacy level improved from36% to 59%In fifty years only 40% villages havebeen connected by road
  12. 12. Per capita household expenditure (is Rs.)LEVEL NO. STATES EXPENDITURE Punjab 614 Kerala 604 Haryana 546High 7 Rajasthan 452(Above Rs 382/-) Gujarat 416 Andhra Pradesh 386 Maharastra 384 West Bengal 382 Orissa 381Average 5 Tamil Naidu 381(Rs. 382/-) Uttar Pradesh 373 Karnataka 365 Assam 338Low 3 Madhya Pradesh 326(Below Rs. 382/-)
  13. 13. CONTEMPORARY ISSUESCustomer is the “Queen”DigitalizationEfficiency in the Supply ChainMicro financingProduct customization Others
  14. 14. CUSTOMER IS THE “QUEEN” Role of Women in decision making Getting equal opportunities Working outside home
  15. 15. DIGITALIZATION E-Choupal Project Shakti Telecom Revolution Banking Govt. Initiatives: e-governance
  16. 16. EFFICIENCY IN THE SUPPLY CHAIN 40% of the loss occurs in transportation. Less number of warehouses are there then needed Lack of sufficient storage facility Lack of refrigerated logistic support So there is need to invest in these areas such as Providing refrigerated trucks for transportation Sorting centers and education to the marketers.
  17. 17. MICRO FINANCING It is not that overnight rural India has become prosperous and consumerism is booming. A decade ago India has only 400 MF institutions covering nearly 2 lac customers, today more than a 1000 MF institutions crisscross India’s hinterland and serve over 17 million people. Easy finance availability
  18. 18. PRODUCT CUSTOMIZATION Not only reducing the bottle to the sachet Innovative Product like  Godrej’s Chottu Cool  TATA’s Swatch Water Purifier  Max’s Max Vijay  L G sampoorna
  19. 19. OTHER STRATEGIESTwo to Tango: Airtel & NokiaChannel Adaption: Success depends a lot on how you approach your target audiencePricing: HPCL sold value not cheaper BrandsEngaging Rural Sales Force: Hero Motocorp
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