1. Appropriateness of Humor in
Marketing Campaigns
• Effects of Humor in Marketing
• Humor is an effective method for attracting attention
to ads.
• Help in breaking the clutter and catching attention
• Does not necessarily harm comprehension
• Does not an advantage over non humor at increasing
persuasion
• Humor does not enhance source credibility
• Nature of product affects appropriateness of humor
• ---Integrated Marketing Communications: Asia Pacific Edition By William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp

2. Some of the most remembered ads
• Advertisements of (humour):
Glycodin (Cough ad)
• Center Shock (Haircut)
• Fevicol (Pakde Rehna-
Choodna Nahi)
• Kores (Indian traditions )

3. Points to remember for creating
humourous Ads
• Many of the most memorable ad campaigns around tend to be
funny.
• The best products to sell using humor tend to be those that
consumers have to think the least about.
• One of the most important things to keep in mind is relevance to
the product.
• Another point to consider when using humor in advertising is that
different things are funny to different people.
• Humor in advertising tends to improve brand recognition, but does
not improve product recall, message credibility, or buying
intentions.
• One of the major keys to a successful humorous campaign is
variety,