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  1. 1. HP COMMUNICATIONS © 2007
  2. 2. INTRODUCTION <ul><li>Hi, I’m Harry Prestanski of HP Communications and Founding Member and Managing Partner of the Communications Group. Thank you for taking time to view this short PowerPoint presentation. If after viewing it you would like to discuss your communications needs with me please give me a call. Again, thank you for your time and consideration. </li></ul>
  3. 3. MY BACKGROUND <ul><li>30+ Years PR Experience </li></ul><ul><li>Provide PR Counsel and on-going communication services for business-to-business, consumer and healthcare organizations </li></ul><ul><li>Founding Member of the Communications Group </li></ul>
  4. 4. Services Provided <ul><li>Communications strategic planning </li></ul><ul><li>Public relations/public affairs </li></ul><ul><li>Investor/shareholder relations </li></ul><ul><li>Crisis communications management </li></ul><ul><li>Media training </li></ul><ul><li>Legislative relations </li></ul><ul><li>Employee/community relations </li></ul>
  5. 5. Client Experience A-Z <ul><li>Airstream RVs </li></ul><ul><li>Alcoa Building Products </li></ul><ul><li>Bandag Inc. </li></ul><ul><li>Biologically Integrated Organics </li></ul><ul><li>Beatrice Foods </li></ul><ul><li>BVS Performance Systems </li></ul><ul><li>Cable Value Network </li></ul><ul><li>Cargill Salt </li></ul><ul><li>Cycle Sat--satellite services </li></ul><ul><li>Deere & Company </li></ul><ul><li>Dow Chemical </li></ul><ul><li>EKC Technologies </li></ul><ul><li>ERO Industries </li></ul><ul><li>Ford NAAO </li></ul><ul><li>Gulf+Western Manufacturing </li></ul><ul><li>Harley-Davidson </li></ul><ul><li>Mahindra Tractors </li></ul><ul><li>Omron </li></ul><ul><li>Ottawa Trucks </li></ul><ul><li>Orion Foods </li></ul><ul><li>Pace International </li></ul><ul><li>Roche Clinical Laboratories </li></ul><ul><li>Rudolph Foods </li></ul><ul><li>Salt Institute </li></ul><ul><li>Solarchem Resources </li></ul><ul><li>St. Lukes Medical Center </li></ul><ul><li>SuperAmerica </li></ul><ul><li>Tomen Agro </li></ul><ul><li>Uniroyal Chemical </li></ul><ul><li>Winnebago Industries </li></ul><ul><li>Zola Restaurant </li></ul>
  6. 6. Program goals for you, the client: <ul><li>Structure and compose a succinct message that represents your image, your ability to benefit customers, and the potential to positively alter the way business is practiced. </li></ul><ul><li>Recommend and create the necessary documents and media pieces to effectively carry your message to key audiences. </li></ul><ul><li>Develop and place favorable editorial materials in appropriate media as well as additional outlets to get your message out. </li></ul><ul><li>Assist your company with on-going media relations needs. </li></ul><ul><li>Develop a program to handle potential adverse publicity. </li></ul>
  7. 7. Program Steps <ul><ul><li>Comprehensive Situational Analysis </li></ul></ul><ul><ul><li>Communication Objectives </li></ul></ul><ul><ul><li>Communication Strategies </li></ul></ul><ul><ul><li>Action Plan </li></ul></ul><ul><ul><li>Evaluation/Feedback </li></ul></ul>
  8. 8. Situational Analysis <ul><ul><ul><li>Identification and prioritization of your key publics . </li></ul></ul></ul><ul><ul><ul><li>Analysis of how each target public now behaves toward you and other related companies. </li></ul></ul></ul><ul><ul><ul><li>Assessment of target publics’ current beliefs about you and your business ... and how those beliefs drive current behavior. </li></ul></ul></ul><ul><ul><ul><li>Definition of how we wish those publics to behave and identification of beliefs they must hold to so behave. </li></ul></ul></ul><ul><ul><ul><li>Identification of barriers to creating beliefs. </li></ul></ul></ul><ul><ul><ul><li>Identification of areas of opportunities to create desired beliefs. </li></ul></ul></ul>
  9. 9. At HP Communications COMMUNICATION efforts are planned to help YOU meet YOUR communication goals
  10. 10. FOUR KEY QUESTIONS <ul><li>1 . Who are your key publics? </li></ul><ul><li>2. Why are you interested in them and how would you like them to react? </li></ul><ul><li>3. Why should they be interested in you? </li></ul><ul><li>4. How can we best communicate with them? </li></ul>
  11. 11. WORKING PROCEDURES AND STRATEGIC PLANNING <ul><li>Define problems and opportunities </li></ul><ul><li>Develop action plans, budgets, measurements </li></ul><ul><li>Establish basis for consensus </li></ul><ul><li>Determine needs and establishes priorities </li></ul><ul><li>Provide proper direction for work </li></ul><ul><li>Become proactive rather than reactive </li></ul>
  12. 12. BASIC FLOW OF THE PROCESS <ul><li>Analysis </li></ul><ul><li>Potential </li></ul><ul><li>Conclusions for action </li></ul><ul><li>Campaign development </li></ul><ul><ul><li>Objectives </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Executions </li></ul></ul><ul><li>Implementation and evaluation </li></ul>
  13. 13. <ul><li>Determination of priorities and appropriate time lines for pursuing identified objectives, which will focus on the long term . These might include but are not limited to: </li></ul><ul><li>Creating an environment for capturing and then growing market share </li></ul><ul><li>Enhancing/creating the belief that you are a concerned and committed corporate citizen and business partner </li></ul>COMMUNICATIONS OBJECTIVES
  14. 14. COMMUNICATIONS STRATEGIES <ul><li>Message Content Strategies . Definition of key messages that -- when delivered and received -- will influence the beliefs of your key publics. Key messages will position you as a leader. </li></ul><ul><li>Message Delivery Strategies . Definition of general dissemination strategies that will guide us in effectively communicating your key messages to your target audiences. The goal? To create an accurate, compelling and memorable identity/position for you through targeted, strategic communications initiatives. </li></ul>
  15. 15. ACTION PLAN Detailed description of each recommended action step, including specific assignments, timelines and (as appropriate) budget estimates.
  16. 16. EVALUATION/FEEDBACK Once communications objectives have been established, we will determine the best ways to measure progress against established objectives.
  17. 17. The Communications Group <ul><li>Affiliation of Communication Firms and Professionals </li></ul><ul><li>Founded 1989 </li></ul><ul><li>Specialized services </li></ul><ul><li>Members of the Communications Group by invitation only </li></ul>
  18. 18. Communications Group Client Benefits <ul><li>One lead firm with nationwide connections </li></ul><ul><li>Firm’s management involvement </li></ul><ul><li>Cost-effective alternative to large/expensive multi-national firms </li></ul>
  19. 19. Communications Group Client Benefits <ul><li>Adds depth of expertise </li></ul><ul><li>Readily available </li></ul><ul><li>Flexibility of teams to meet client needs </li></ul><ul><li>Managed to maximize collaboration and teamwork </li></ul>
  20. 20. Communications Group Client Benefits <ul><li>On-demand services </li></ul><ul><li>By geography </li></ul><ul><li>By task/expertise </li></ul><ul><ul><li>Business-to-business </li></ul></ul><ul><ul><li>Consumer </li></ul></ul><ul><ul><li>Agri-business </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul><ul><li>Low overhead: office activation only when needed </li></ul>
  21. 21. Communications Group Client Benefits <ul><li>Each member is an experienced PR professional </li></ul><ul><li>Local expertise in a nationwide marketplace </li></ul><ul><li>Entrepreneurial creativity </li></ul><ul><li>Accountability </li></ul><ul><li>Vested interest </li></ul>
  22. 22. Communications Group Clients We Have Served <ul><li>AlliedSignal Plastics </li></ul><ul><li>Bandag Inc. </li></ul><ul><li>Blockbuster Video </li></ul><ul><li>Cable Value Network </li></ul><ul><li>Cargill Salt </li></ul><ul><li>Chicago Software Assoc. </li></ul><ul><li>Cycle Sat--satellite services </li></ul><ul><li>Diversified Indust. Prod. Co. </li></ul><ul><li>ERO Industries </li></ul><ul><li>Harley-Davidson </li></ul><ul><li>Indramat Rexroth </li></ul><ul><li>Kelpie Industries Inc. </li></ul><ul><li>Labatt Brewing </li></ul><ul><li>Lend Lease Trucks </li></ul><ul><li>Orion Foods </li></ul><ul><li>Pioneer Hi-Bred International </li></ul><ul><li>Salt Institute </li></ul><ul><li>Solarchem Resources </li></ul><ul><li>76 Lubricants Company </li></ul><ul><li>Southland Corporation </li></ul><ul><li>SuperAmerica </li></ul><ul><li>Trophy Inc. </li></ul><ul><li>Winnebago Industries </li></ul>
  23. 23. Communications Group Management Team <ul><li>Harry Prestanski -- Chair /Founder </li></ul><ul><ul><li>President HP Communications </li></ul></ul><ul><ul><li>30+ years communications management and strategic planning experience </li></ul></ul><ul><li>Toni Antonetti -- Executive Director/Founder </li></ul><ul><ul><li>Proprietor/Public Relations Chicago </li></ul></ul><ul><ul><li>25+ years public relations/media relations management experience </li></ul></ul>
  24. 24. Why HP Communications? <ul><li>KNOWLEDGE </li></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Media </li></ul></ul><ul><li>EXPERIENCE </li></ul><ul><li>MOTIVATION </li></ul><ul><ul><li>Want to represent industry leaders or companies who want to become industry leaders </li></ul></ul><ul><li>Added depth with Communications Group </li></ul>
  25. 25. NEXT STEPS <ul><li>APPOINT HP Communications as PR COUNSEL </li></ul><ul><li>RESEARCH & ANALYSIS </li></ul><ul><li>DEVELOP PR PLAN </li></ul><ul><li>TIMETABLE </li></ul><ul><li>BUDGETS </li></ul><ul><ul><li>Interim Budget for startup, research and plan development </li></ul></ul><ul><ul><li>PR Program Budget </li></ul></ul>
  26. 26. COMPENSATION <ul><li>By Program </li></ul><ul><ul><li>Budgeted annually by hourly rates </li></ul></ul><ul><ul><li>Billed monthly in advance </li></ul></ul><ul><li>By Project </li></ul><ul><ul><li>Estimate Provided </li></ul></ul><ul><ul><li>One-half billed at start/one-half billed on completion </li></ul></ul><ul><li>By Retainer </li></ul><ul><ul><li>Monthly fee, reconciled quarterly </li></ul></ul>
  27. 27. Can we talk about your communication needs ?
  28. 28. Harry Prestanski HP Communications Telephone: 513/207-5101 FAX: 513/759-0975 E-mail: HarryTP@fuse.net