Industry Best Practice –Responsive Web Design


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Many definitions have been tried and repeated to elucidate what responsive web design is. People have designated it as the future of website development. It has made human eyes the medium to reach human hearts. RWD or responsive web design has become the watchword of web design for the year 2013.

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Industry Best Practice –Responsive Web Design

  1. 1. RESPONSIVE WEBSITE DESIGN & DEVELOPMENT By Lnsel Ph.: (91) (33) 4069 5180 / 81 With the sudden upsurge in the popularity of alternate, Web -enabled gadgets like tablets and Smartphone's has encouraged designers to build websites that run across a range of screen sizes and browsers? With responsive web designing approach, you get a website that works smoothly across all browsers and devices. Page 1
  2. 2. Industry Best Practice –Responsive Web Design Many definitions have been tried and repeated to elucidate what responsive web design is. People have designated it as the future of website development. It has made human eyes the medium to reach human hearts. RWD or responsive web design has become the watchword of web design for the year 2013. It adapts itself very effortlessly on all screen sizes, be it a laptop, desktop, palmtop or smart phone. You can even say that now every human hand holds or carries a responsive web design in their smart phones and tablets. You can view the texts as per your convenience. This means that the text size is adjustable. Furthermore, RWD enables you to see things in the landscape or portrait view mode. Page 2
  3. 3. Let us have a look at some of its features. Unlike other responsive designs, RWD adapts itself to varied screen sizes. As a result, it can be viewed on smaller devices and makes navigation easy. Responsive website development helps in enhanced user experience. This technique of decentralization leads to increased customer interaction and more sales. Whenever you update a site, the RWD automatically updates for all other devices. Its increasing popularity has made government websites, ecommerce sites and even businesses to adopt it. An Instance: If you have a Pizza company and you want to endorse it, then you will have to create a delightful website. To gain customers quickly, you can create 2 separate responsive website designs. In laptops you can view the entire website. On the other hand, for a tablet, you can create a page showing the exciting menu offers and prices. This is a great way to reach out to a wide audience in a short span of time. Page 3
  4. 4. Responsive web-design must be adopted by companies as it is competent for almost all purposes. Companies must also consider the importance of mobile devices. According to a survey by TechCrunch, mobile devices will soon be overtaking desktops as the major internet platform. It is responsible for the increasing percentage of web traffic. If a company has a very awkward and complicated website view, then chances are there you can lose your potential customers. Traffic loss results due to a number of reasons: Problems while accessing a page of your website. Page 4
  5. 5. People tend to get impatient if a webpage takes a prolonged loading time These small problems make people switch to another website Once the people visit a rival website and get better navigation, it is difficult to bring them back. If the content of your website is too elaborate and complex, people tend to lose interest A Simple Platform To appear hi-tech, companies are also designing Android apps and iOS applications instead of ‘adaptive web design’. However, it is observed that the time required to create apps is more than to create a responsive web design. It can also mean developing a conglomerate of websites that is certainly expensive. In contrast, Page 5
  6. 6. ‘adaptive web design’ uses industry tools like HTML, JavaScript, PHP and CSS. Presently, the most prominent activity on web is SEO. This ‘Fluid web design’ improves search engine optimization and has also been recommended by Google. Consequently your digital marketing gets a boost and becomes responsive. XML Design Page 6
  7. 7. Some of the Problems Many websites designs do hit the market, but do not last long. Many examples can be sited in this regard like XML and Ajax. With each hour there’s a total paradigm shift in web designs. Responsive Web Design is presently viral. Nevertheless it has few shortcomings that might make it disappear like fads. To prevent this you need to check for proper solutions to these problems. Some of them are: People are still stuck with the old design process. Hence, it becomes difficult to explain responsive web design to clients. You need to show your consumer what this web design can do. The navigation strategy needs to be simpler and not tricky. It should reflect your site’s information and content. It must not be redundant and should work on all devices. Images must not be fragmented in responsive design. They must not be blurred and be as flexible as possible. You can use CSS sprites, SVG graphics and flowcharts to optimize the view of your website. The issues related to cost and testing time has popped up. It is taking its toll on business expenses. Old Internet Explorer users are facing problems due to weak platform for CSS media query. Page 7
  8. 8. To conclude we can state that Responsive Web Design is a great destination for your businesses to appear on. The Google crawler has also deemed this to be essential for sites. This web design has a long way to go in media consumption. To optimize you page rank in search engines, you can veritably be responsive and embrace this web design. For more information on Responsive Website Design or Development visit Registered Office: 14-B, Camac Street, Kolkata – 700 017, India Ph.: (91) (33) 4065 0370 / 77 Fax: 2281 6287 Page 8
  9. 9. Development Office: SDF Building, 4th Floor, Software Technology Park Sector – V, Block – GP, Bidhannagar Kolkata – 700 091, India Ph.: (91) (33) 4069 5180 / 81 E-mail: Thank You Page 9