Why Creating a Sense of Urgency is a Terrible Idea

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I recently wrote a blog with the same title http://www.media1.us/harrison-withers/creating-a-sense-of-urgency/, that I got a bit of positive feedback on. I decided I could shorten it and give it more …

I recently wrote a blog with the same title http://www.media1.us/harrison-withers/creating-a-sense-of-urgency/, that I got a bit of positive feedback on. I decided I could shorten it and give it more impact as a SlideShare.

It's about a "best practice" in change management that seems like a good idea at first blush, but as you really think about what the words mean, it turns out it's not that helpful at all.

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  • 1. Why Creating a Sense of Urgency is a Terrible Idea by Harrison Cates Withers III
  • 2. Copyright © 2014 Media 1. All Rights Reserved. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  • 3. I was recently told that a best practice of change management was to “create a sense of urgency” www.media1.us
  • 4. management experts (including Drucker) have been saying it instinctively for years without actually thinking about what it means. www.media1.us
  • 5. what does it really mean? www.media1.us
  • 6. and is it relevant in today’s business climate of openness and transparency? www.media1.us
  • 7. Let’s break it down: Create a Sense of Urgency www.media1.us
  • 8. Create what is it you are trying to create when it comes to change? If you want people to help create a solution, you should engage them before it’s urgent. www.media1.us
  • 9. Sense sense alludes to a feeling. you may “sense” you are getting a cold, or maybe you just need a drink of water. www.media1.us
  • 10. Urgency the fact that something is urgent does not mean it’s important. Source: First Things First, Stephen Covey www.media1.us
  • 11. human beings tend to be quite literal. create a sense of urgency is translated as: a fictional account that will make me feel uneasy and that I need to take care of immediately, but that probably isn’t important. www.media1.us
  • 12. what you really need is: communicate an expectation and explain the importance www.media1.us
  • 13. words matter if your people understand it’s really important, they’ll make it urgent. (be transparent) www.media1.us
  • 14. Why Creating a Sense of Urgency is a Terrible Idea For companies understanding that user adoption is the key to the success of their enterprise technology investments, Media1 is a transformational firm that goes beyond training and communication strategies delivered by consultants and trainers. Media1 delivers a unique process and technology that engages users, aligning them with strategy, enabling measurable progress against critical business goals, leveraging customer-specific Human Capital Analytics, and delivering more than a return on the technology investment. Media1 delivers a Return on People and empowers the customer to build a more engaged workforce. www.media1.us
  • 15. www.media1.us