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Digipak Research

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my powerpoint on dgipak research

my powerpoint on dgipak research

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  • 1. Digipaks By Harrison Wheeler Research
  • 2. What is a Digipak? A digipak is an exclusive version of a CD or DVD Digipaks generally consist of a gatefold (book style) case which has a CD, DVD or both inside. It often offers exclusive content to buyers including bonus tracks, lyrics and videos. Sometimes bands give away digipaks to people who pre-order tickets to their shows.
  • 3. Unique Selling Points of Digipaks Limited Edition/ Exclusives Personalised nature Expensive- Content must be of value Artwork, photography only available in Digipak Some bands offer secret gigs to buyers of the digipaks Digipaks form part of the marketing and promo campaign
  • 4. Key Features Selection of new tracks Selection of remastered tracks Music videos Live Footage Exclusive Interviews Documentary “The Making Of…” Booklet Pictures Lyrics Artwork Band Notes