Natural Neighbourhoods
December 2010
Police and partners use wards
For
Political
And
Statistical
Reasons
Residents don’t recognise wards -
they have no emotional link
However…
Each ward
contains distinct
demographic
and geograp...
Residents have an emotional link to
their Natural Neighbourhood
"I'm only interested in MY neighbourhood"
Each Natural Neighbourhood has
different needs
And accesses information differently
We have to ask residents!
Natural
Neighbourhoods
can't be
identified using
maps or
databases
The Aim
If we can identify natural
neighbourhoods and talk to
residents in a way that they prefer
about things that intere...
The Benefits
Natural Neighbourhoods will…
• Produce intelligence-led engagement
• Reduce waste and cost nothing
• Increase...
The Method
• The Safer Neighbourhoods Team will use their
knowledge of the ward to identify natural
neighbourhoods.
• The ...
Greenwich West SNT divide their
ward into patrol areas based on:
Demographic
groups
&
Physical
boundaries:
roads
parks etc.
"Best fit"
• The Sergeant, using a 'best fit' approach, divides
the identified natural neighbourhoods between
their PCSOs
...
Natural Neighbourhoods is a
communication strategy
There is no additional work or cost: "It's our normal
work but we are d...
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Natural neighbourhoods briefing

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Natural neighbourhoods briefing

  1. 1. Natural Neighbourhoods December 2010
  2. 2. Police and partners use wards For Political And Statistical Reasons
  3. 3. Residents don’t recognise wards - they have no emotional link However… Each ward contains distinct demographic and geographic communities = Natural Neighbourhoods
  4. 4. Residents have an emotional link to their Natural Neighbourhood "I'm only interested in MY neighbourhood"
  5. 5. Each Natural Neighbourhood has different needs And accesses information differently
  6. 6. We have to ask residents! Natural Neighbourhoods can't be identified using maps or databases
  7. 7. The Aim If we can identify natural neighbourhoods and talk to residents in a way that they prefer about things that interest them… We can harness the power of local people to help us drive down crime
  8. 8. The Benefits Natural Neighbourhoods will… • Produce intelligence-led engagement • Reduce waste and cost nothing • Increase accountability and public confidence • Stimulate volunteering & partnership • Enable problem-orientated-partnership • Increase intelligence • Reduce crime and anti-social behaviour
  9. 9. The Method • The Safer Neighbourhoods Team will use their knowledge of the ward to identify natural neighbourhoods. • The SNT will ask local groups what they perceive to be natural neighbourhoods. • The community will be asked to describe what types of communication they respond to such as SNT • Using a dip sample method some residents will be surveyed.
  10. 10. Greenwich West SNT divide their ward into patrol areas based on: Demographic groups & Physical boundaries: roads parks etc.
  11. 11. "Best fit" • The Sergeant, using a 'best fit' approach, divides the identified natural neighbourhoods between their PCSOs • Using consumer data bases and the advice of our community the PCSOs will design a bespoke communication method for each of their neighbourhoods. • We will review each communication on a 3 month basis
  12. 12. Natural Neighbourhoods is a communication strategy There is no additional work or cost: "It's our normal work but we are doing it in a cost effective way" It's ground breaking: Some police forces and local authorities claim to use natural neighbourhoods but, in practice, they relied on crime or deprivation maps and did not consult local residents We still analyse crime as normal: at a ward level
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