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In the presentation "Purple Cow Documentation via Video and Photography", Rachel Timmins addresses the following issues for artists and makers ...
In the presentation "Purple Cow Documentation via Video and Photography", Rachel Timmins addresses the following issues for artists and makers
.• When you make work do you have a model in mind already?
• How deliberate is your choice of models?
• Instead of professional fashion models, you work with “the girl next door”. What are you looking for in someone wearing your work?
• Is the image/ video conceived to somehow market the work, or do you want it to exist solely as another expression of your work?
• Where do you post your videos and where have they received the most response?
• What do you think the videos do for your brand or artist reputation?
This lecture was original given at the 2013 SNAG Professional Development Seminar titled: "Sacred Cow, Purple Cow, Cash Cow."
During for our PDS program, five speakers present their experiences and strategies for becoming that unexpected purple cow and help us ALL get a little purple.
The five presentations cover the following topics:
1. video and photography,
2. pop up stores,
3. the experience economy,
4. using websites and mobile platforms,
5. accessing fashion and style magazines
Here is the list of presentation topics & speakers given at the SNAG 2013 Conference:
Introduction to “Sacred Cow, Purple Cow, Cash Cow” by PDS organizers Andy Cooperman, Brigitte Martin and Harriete Estel Berman.
Natasha Granatstein "The Unexpected Purple Cow: Pop-Up Stores and Alternative Exhibition Spaces"
Rachel Timmins " Purple Cow: Documentation via Video and Photography"
Lara Bazant " Bringing the Purple Cow to the Market: Tapping Into the Experience Economy"
Justin D. Hartzman and Jeremy Poriah "All You Can Eat Website - Customizing the Cow: New Trends in Cross Platform Web Optimization"
Michelle Bilodeau "10 Tips for Catching & Keeping an Editor's Attention"
These presentations are sponsored by SNAG (Society of North American Goldsmiths) and MJSA (Manufacturing Jewelers and Suppliers of America)
Questions or comments are welcome.
Leave a comment here or contact Harriete Estel Berman directly at:
bermaid [at] Harriete-estel-berman.info
View all 21 presentations from past Professional Development Seminars here on SlideShare and two locations:
PROFESSIONAL DEVELOPMENT SEMINAR on the SNAG website: http://tinyurl.com/6ryzl5g
PROFESSIONAL DEVELOPMENT SEMINAR on Harriete Estel Berman’s website: http://tinyurl.com/2g5lbwh
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