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Six types of social
 

Six types of social

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    Six types of social Six types of social Presentation Transcript

    • Six types of social
      media activity
    • Social media universe
    • Social media universe
      Blogs
      Forums
      Microblogs
      Social networks
      Content/media sharing networks
      Bookmarking
      MMORPG & Virtual worlds
      Instant messaging
    • Social media universe

      All of the activities, platforms and practices that enable users to create and share knowledge, opinions and content.

    • Wanted: party planner
    • Wanted: party planner
      What kind of party - a rave? a dinner party?
      When will it happen?
      Where will it happen?
      How will you invite people?
      Who will you invite?
      What will motivate them to come?
      Don’t forget health and safety!
    • Promote your party
    • Promote your party
      • Paid for advertising in social spaces
      • Viral invitations
      • Beta-invitations
      • Mailing lists
      • Existing social media channels
      • Traditional media??
    • Case Study: Spotify
    • Invite the cool kids
    • Invite the cool kids
      Identify online influencers
      Blogger outreach
      Member get member
    • Case study: TRV$/DJAM
    • Book a location
    • Book a location
      Social technographics
      Social media platform(s)
      Open APIs
    • Case study: last.fm: Fantasy Festival
    • Be a gracious host
    • Be a gracious host
      Customer service (deal with questions/complaints)
      Facilitate introductions
      Give your team roles:
      Customer Service
      R&D
      Marketing/PR
      HR
    • Case study: Scott Monty/Ford
    • Did they have a good time?
    • Did they have a good time?
      Monitor buzz post-event
      Track metrics against KPIs
      Use feedback as part of R&D
    • Case Study: Threadless