Six types of social<br />media activity<br />
Social media universe<br />
Social media universe<br />Blogs<br />Forums<br />Microblogs<br />Social networks<br />Content/media sharing networks<br /...
Social media universe<br />“<br />All of the activities, platforms and practices that enable users to create and share kno...
Wanted: party planner<br />
Wanted: party planner<br />What kind of party - a rave? a dinner party? <br />When will it happen?<br />Where will it happ...
Promote your party<br />
Promote your party<br /><ul><li>Paid for advertising in social spaces
Viral invitations
Beta-invitations
Mailing lists
Existing social media channels
Traditional media??</li></li></ul><li>Case Study: Spotify<br />
Invite the cool kids<br />
Invite the cool kids<br />Identify online influencers<br />Blogger outreach<br />Member get member<br />
Case study: TRV$/DJAM<br />
Book a location <br />
Book a location<br />Social technographics<br />Social media platform(s)<br />Open APIs<br />
Case study: last.fm: Fantasy Festival<br />
Be a gracious host<br />
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Six types of social

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Six types of social

  1. 1. Six types of social<br />media activity<br />
  2. 2. Social media universe<br />
  3. 3. Social media universe<br />Blogs<br />Forums<br />Microblogs<br />Social networks<br />Content/media sharing networks<br />Bookmarking <br />MMORPG & Virtual worlds<br />Instant messaging<br />
  4. 4. Social media universe<br />“<br />All of the activities, platforms and practices that enable users to create and share knowledge, opinions and content.<br />”<br />
  5. 5. Wanted: party planner<br />
  6. 6. Wanted: party planner<br />What kind of party - a rave? a dinner party? <br />When will it happen?<br />Where will it happen?<br />How will you invite people?<br />Who will you invite?<br />What will motivate them to come?<br />Don’t forget health and safety!<br />
  7. 7. Promote your party<br />
  8. 8. Promote your party<br /><ul><li>Paid for advertising in social spaces
  9. 9. Viral invitations
  10. 10. Beta-invitations
  11. 11. Mailing lists
  12. 12. Existing social media channels
  13. 13. Traditional media??</li></li></ul><li>Case Study: Spotify<br />
  14. 14. Invite the cool kids<br />
  15. 15. Invite the cool kids<br />Identify online influencers<br />Blogger outreach<br />Member get member<br />
  16. 16. Case study: TRV$/DJAM<br />
  17. 17. Book a location <br />
  18. 18. Book a location<br />Social technographics<br />Social media platform(s)<br />Open APIs<br />
  19. 19. Case study: last.fm: Fantasy Festival<br />
  20. 20. Be a gracious host<br />
  21. 21. Be a gracious host<br />Customer service (deal with questions/complaints)<br />Facilitate introductions <br />Give your team roles:<br />Customer Service<br />R&D<br />Marketing/PR<br />HR<br />
  22. 22. Case study: Scott Monty/Ford<br />
  23. 23. Did they have a good time?<br />
  24. 24. Did they have a good time?<br />Monitor buzz post-event<br />Track metrics against KPIs<br />Use feedback as part of R&D<br />
  25. 25. Case Study: Threadless<br />

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