HSB Media Consulting Research, Planning & Buying

A small agency with BIG agency capabilities

and stretches your media budget!

HSB HSB HSB helps you reach new markets.. HSB HSB HSB HSB HSB HSB HSB HSB HSB HSB HSB HSB HSB

“ and now a word from some of HSB clients...”

“ Harriet Berger spends our marketing dollars like they're her own maximizing every media investment by seeking out the best deals, the most advantageous targeted placements and keywords, and ALWAYS adding value via impactful promotions and other results-driven opportunities.” Beth Phillips, Marketing Director “ Working with HSB Media is a breath of fresh air. She is sensitive to our budget needs as a nonprofit organization, always giving us the most value for our advertising dollar. Harriet Berger provides a welcome blend of professionalism, experience, creativity and warmth. A terrific partner!” Karen Carlisle V.P. Corporate Communications & Development “ I‘ve had the pleasure of working with HSB Media for three years for the purpose of researching and placing media in markets in the U.S. and abroad. As CMO for a large company and owner of my own marketing company I can directly attribute my success to the invaluable services and partnership of HSB Media.” Jay Garrity, President

“ HSB receives my highest recommendation. Her understanding of the media buy encompasses more than just print advertising. I found her work to be excellent and accurate in every detail for the magazine buy.” Laura Jacobson, Senior Account Executive “ Harriet’s longevity in the market has enabled her to establish long-term relationships with the different media outlets, so she’s heard all their stories and seen all their tricks. Anyone who works with her knows not to mess around when it comes to business – she’s there to do the best job for her clients.” Gail Goins, Senior Account Executive “ Harriet is one of the most professional and competent media supervisors/buyers in the industry. Her expertise in working with all types of media outlets is rare. Most buyers specialize in one field (ie, radio or TV) but Harriet has fully mastered broadcast, print and outdoor planning/buying strategies.” Marcy C. Medinger, Senior Account Executive

Senior-Level Advertising Media Professional 30+ Years Agency Experience Consumer and Trade Media Track Record for Great Customer Service Meet Harriet S. Berger

Senior-Level Advertising Media Professional

30+ Years Agency Experience

Consumer and Trade Media

Track Record for Great Customer Service

and the tools she uses Nielsen (TV) Arbitron (Radio) SQAD (CPP) TapScan Qualitap Post-Buy Analysis MRI/SMRB Monroe-Mendelsohn SRDS SmartPlus Media Software

Nielsen (TV)

Arbitron (Radio)

SQAD (CPP)

TapScan

Qualitap

Post-Buy Analysis

MRI/SMRB

Monroe-Mendelsohn

SRDS

SmartPlus Media Software

Partial Client List Representing B2B and B2C National and International Accounts HEALTHCARE/INSURANCE Emory Healthcare Emory Vision BCBS/Georgia Cotton States Insurance EDUCATION Sylvan Learning Centers (Atl/Phl/NY) Emory University Goizueta Business School NON-PROFIT Tommy Nobis Center PeachCare for Kids Violence Against Women Youth in Charge ARTS Sacred Art of Russia TRAVEL Greater Helen CVB Dekalb CVB Omni International Hotels ACVB Brand Atlanta MEDIA WAGA-TV GCTV-Wometco Charter Business HOME SERVICE Tindol Services, Inc. Orkin Pest Control Horizon Carpets Dalton Carpets Jackson EMC FINANCE Sun Banks of Florida Robinson Humphrey FOODSERVICE Atlanta Bread Company Krystal Restaurants Jack’s Food Systems Georgia Peach Commission Pet Dairy Gold Kist, Inc. DESIGN Kawneer (Div. of Alcoa) Scholle Packaging REALESTATE/DEVELOPMENT Land Resource Cos. The Settings Development Cos. Harry Norman Realtors Cousins Properties Ultima Carolina

HEALTHCARE/INSURANCE

Emory Healthcare

Emory Vision

BCBS/Georgia

Cotton States Insurance

EDUCATION

Sylvan Learning Centers (Atl/Phl/NY)

Emory University

Goizueta Business School

NON-PROFIT

Tommy Nobis Center

PeachCare for Kids

Violence Against Women

Youth in Charge

ARTS

Sacred Art of Russia

TRAVEL

Greater Helen CVB

Dekalb CVB

Omni International Hotels

ACVB

Brand Atlanta

MEDIA

WAGA-TV

GCTV-Wometco

Charter Business

HOME SERVICE

Tindol Services, Inc.

Orkin Pest Control

Horizon Carpets

Dalton Carpets

Jackson EMC

FINANCE

Sun Banks of Florida

Robinson Humphrey

FOODSERVICE

Atlanta Bread Company

Krystal Restaurants

Jack’s Food Systems

Georgia Peach Commission

Pet Dairy

Gold Kist, Inc.

DESIGN

Kawneer (Div. of Alcoa)

Scholle Packaging

REALESTATE/DEVELOPMENT

Land Resource Cos.

The Settings Development Cos.

Harry Norman Realtors

Cousins Properties

Ultima Carolina

Contact HSB 770.395.7684 [email_address] Designed by: Jackie Goldstein [email_address]