HSB Media Consulting Research, Planning & Buying SUCCESS STORIES

Media “Winning Results” 2005: HSB Media selected as “Agency of Record” Sylvan Learning Center Co-op/Atlanta Region Sales were flat and trending down Agency develops holistic program including: Media/Marketing/Promotions/PR Switch from DRTV to Targeted Buy improving quality of leads/inquiries for client! Results Results After Just 6 Months Inquiries Up 8% Tests Up 10% Enrollments Up 7% Revenue Up 1% 2006: Win “Co-op of the Year/Marketing Excellence” 2007: Agency hired by Sylvan of Philadelphia Region 2008: Agency hired by Sylvan of NY/NJ/CT Region

Media “Triple Play” (3:1) 2008: HSB Media hired to market sales of “MVP Package” in 9 drive-markets Enhanced paid buys with on-air/online contests providing stations with overnight stays + attraction tickets for giveaway Results Results Trade Value: $97,776 Media Value: $313,750 3:1 Value Sales of “MVP Package” Up 34% from 2007 ACVB hires Agency for 2009 Campaign Trade Value Reduced due to Economic Downturn Trade Value: $71,040 Media Value: $215,250 3:1 Value

Media “Double Play” HSB Media hired to promote new youth insurance program throughout state of Georgia Agency leveraged paid media schedule with added-value exposure to enhance campaign Results Results More than doubled Paid Schedule in Local Radio/Statewide Radio/Television/Outdoor/Print by including: Bonus Spots/Bonus Space/Promotions/On-Air Interviews Paid Schedule: $926,000 Trade Value: $2,202,000 2:1+

Media “Triple Play” HSB Media creates integrated approach for Client: Emory Healthcare Partners with Atlanta Braves/WTBS + Turner Field for 3 Years Emory Healthcare provides service to gameday patrons WTBS/Turner Field provide paid/bonus media Results Results Agency more than doubles value of annual paid schedule Matching Schedule on WTBS In-Game Spots on JumboTron at all home games Tickets Client Night Stadium Tours Logo Usage In-stadium signage + “ownership” of First Aid Stations Paid Schedule: $300,000 Trade Value: $700,000 2:1+

Contact HSB 770.395.7684 [email_address]