IBM Cloud Provocative Statements Whitepaper


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This document helps clients cut through the hype surrounding cloud computing and clarify the benefits for their organisation.

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  • Would your clients buy a plane to fly to only a few destinations in the coming year? In the same way, why would your clients invest in a traditional IT model when they could be running a flexible, fully-integrated cloud infrastructure?

    Cut through the hype surrounding cloud computing and clarify the benefits of cloud to your organisation by taking a look at this whitepaper.
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IBM Cloud Provocative Statements Whitepaper

  1. 1. Cloud computingWhy buy a plane whenyou can just reserve aseat on a flight?Would you buy a plane to fly to a few places in thecoming year? In the same way, why would you investin a traditional IT model when you could be runninga flexible, fully-integrated cloud infrastructure ?Your company’s computing capacity is only asvaluable as it is efficient and cost effective. Itsultimate value is whether or not it enables yourbusiness to do more with less.Part of a series of papers on doing More with Less
  2. 2. Cloud computingA cloud computing infrastructurecould transform your businessby improving speed, efficiencyand commercial flexibility inyour IT systems. It could provideyour organisation with exactlythe IT capacity it needs whileallowing you to modify thatcapacity at short notice andachieve time to value in amatter of hours and minutesrather than weeks or months. 60% could be cut from 50% 1.3m 50% can be knocked end-user support off IT labour costs Cloud servers will be costs using a Cloud with the Cloud2 running worldwide infrastructure by 2043References1. “Smarter Clouds on the Horizon”, IBM, 2010. “Smart Business Development and Test Cloud”, IBM, 2010. “Worldwide Enterprise Server Cloud Computing 2010–2014 Forecast”, IDC, April 2010.
  3. 3. For years, businesses built up their computing infrastructurebased on a traditional model, one of constant demand andconstant use. They were buying for a peak level of demand andmaximum capacity that is not always required. Cloud computingcould allow your organisation to respond dynamically whiledelivering substantial savings.The reality is that capital-intensive computing capacity often business determine where to use cloud computing to realise thegoes largely unused as business needs evolve and greatest value and to ensure you only pay for what you use.workforces demand change. In fact, up to 85 per cent of IBM can build security-rich, stable clouds designedIT capability could be idle at any time,4 which is for specific needs based on your business rules, asinefficient and represents tremendous waste over well as providing data centre best practice andtime. This can be transformed with a more elastic delivering optimised dynamic It infrastructure andproposition for IT resources – the essence of a cloud capacity. These IT capabilities can be charged on acomputing infrastructure. consumption basis, delivering more of a financial Cloud computing can offer flexibility in many ways. elasticity model to your business.Whereas “cloud” originally encompassed open and With one of the largest portfolios of cloud hardware,public IT infrastructure, shared by many unrelated users, software and services available, IBM can help cut throughtoday’s cloud is different. Both private and “community” clouds the hype surrounding cloud computing and clarify the benefits– ones that are shared by a limited number of “birds of a feather” for your organisation. Reduced costs can be achieved by decreasingusers or organisations – are now possible, offering greater security, flexibility time to deployment and shortening time to value, providing a variable costand control, as well as offering economic benefits. base and setting up SLAs for performance, availability and risks. And once the By taking advantage of this new cloud landscape, organisations can begin cost savings and return on investment are clear, two potential routes can beto use their IT to achieve more with less. taken: design and implementation of your own custom private or community cloud solution, or application of IBM’s unique appliance-based CloudburstFeet on the ground – head For the Cloud products in order to generate faster and more predictable savings.When it comes to IT, no business can afford to stand still. Operations grow, The Cloudburst solution allows your organisation to only pay for what youemployees come and go and IT remains a perennial cost. Businesses need to use, making it perfectly suited to unpredictable workloads that produce peaksbe able to source, scale and switch capacity quickly and easily to meet these ever- and troughs of activity over the business cycle. A community of over 100,000changing requirements. professionals5 are already using IBM’s cloud computing to bring the immediate Cloud computing offers dynamic resourcing driven by direct and immediate benefits of a cloud infrastructure while significantly advancing their businessrequests from business users, meaning that IT capacity can be turned on and off, systems and lowering cost. your cloud computing platform could beor re-assigned instantly. Workloads vary in complexity, with some requiring fast ready to use in six weeks rather than six months, with integration fullytransactions of high volume data while others need only process and transmit certified to minimise risk.6general data across networks. Via the cloud, workloads can be automated, IBM provides service management, not server management – combiningconsolidated and optimised, enhancing the performance of specific business server, storage, networking and software technologies and uniquelyprocesses. In the past, most organisations would have built up their configuring necessary infrastructure components to create customised cloudscapacity to handle these workloads one server at a time, producing the and scalable cloud services.under-used and oversized systems we see today. Workload optimisationand automation can match the capacity to the task at hand. let your BusIness take oFF Cloud computing can transform an increasingly cumbersome and physical IBM also offers three ways to help your business get started with cloud:IT infrastructure into a flexible pool of resources. As a consequence, cloud • “CloudStart” infrastructure workshop: designed to help organisationscomputing can reduce downtime, administrative and maintenance create a step-by-step plan that defines how and where to start and the ultimaterequirements, cutting up to 60 per cent from end-user support costs and up to destination. This interactive two-day workshop culminates in a concise report50 per cent from IT labour costs. and recommended roadmap for cloud success. • A half-day cloud briefing and demonstration: a technology overview andunderstand your optIons demonstration that will allow you to see IBM’s cloud proposition in action andIBM understands the benefits and potential of cloud computing, having already find out how it could work for your business.implemented its own cloud environment – a consolidation of 155 worldwide • An online cloud ROI assessment tool: a study of your existing ITdatacenters down to 26 using cloud computing structures. This resulted in 80 infrastructure, together with your future likely demand model, will clearlyper cent less energy use and significant reductions in both software and system demonstrate the excellent return on investment you could soon realise andsupport costs, demonstrating how cloud computing can deliver more with less. provide a business case for potential cloud savings in your organisation. IBM’s research has resulted in a number of industry-focused cloud By working within the cloud – automating and optimising the appropriateblueprints, mapping technology solutions to typical industry requirements. Most workloads, reducing wasted infrastructure and integrating your systems –enterprises will transition to cloud workload-by-workload and IBM can help your you may find that you could be doing a lot more with much less in future.
  4. 4. © Copyright IBM Corporation 2011 IBM United Kingdom Limited 76 Upper Ground South Bank London SE1 9PZ The IBM home page can be found at IBM, the IBM logo and are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. Copying or downloading the images contained in this document is expressly prohibited without the written consent of IBM. This publication is for general guidance only. All rights reserved.ContaCt usto find out if an assessment is right for you,or to discuss how to do more with less,contact your IBM representative, or:pete kearneyMob: +44 (0) 7802 245354email: andlauerMob: +44 (0) 7879 641546email: According to IBM estimates – see “Smarter Systems for a Smarter Planet: Executive Overview”, IBM, 2010.5. “IBM CloudBurst on Power Systems”, IBM, 2010. Based on Cloudburst implementation with defined self-service catalogue.