Online Retailers

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Online Retailers

  1. 1. Discussion Topic Online Retailers
  2. 2. Team Members <ul><li>Amandeep Singh </li></ul><ul><li>Harjeet Singh </li></ul><ul><li>Kunal Chaudhari </li></ul>
  3. 3. <ul><li>Online Retailers ? </li></ul>
  4. 4. Introduction <ul><li>Online version of traditional retailers. Those retailers who are using E-commerce for retailing are considered as a online retailers. </li></ul>
  5. 5. Online Retailers Includes: <ul><ul><ul><li>Virtual merchants (online retail store only) ‏ </li></ul></ul></ul><ul><ul><ul><li>Clicks and bricks (online distribution channel for a company that also has physical stores) ‏ </li></ul></ul></ul><ul><ul><ul><li>Catalog merchants (online version of direct mail catalog) ‏ </li></ul></ul></ul><ul><ul><ul><li>Manufacturer-direct (manufacturer selling directly over the Web) ‏ </li></ul></ul></ul>
  6. 6. Organisation Used <ul><li>Dell </li></ul><ul><li>Dell organisation is a one of the good example of online retailer. </li></ul><ul><li>Dell mainly deals in Desktop Computers, Laptops, Servers, Monitors, Printers & PC Accessories. </li></ul><ul><li>Dell mainly does directly deal with customers. </li></ul><ul><li>URL: www.dell.com </li></ul>
  7. 7. Technologies Used <ul><li>E-Commerce </li></ul><ul><li>E-Online Marketing </li></ul><ul><li>E-CRM </li></ul>
  8. 8. E-Commerce <ul><li>E-commerce involves digitally enabled commercial transactions between and among organizations and individuals </li></ul>
  9. 9. Benefits of E-Commerce for Online Retailers <ul><li>Available everywhere, all the time </li></ul><ul><li>Offers global reach </li></ul><ul><li>Operates according to universal standards (lowers market entry for merchants and search costs for consumers) </li></ul><ul><li>Provides information richness (more powerful selling environment) </li></ul>
  10. 10. Benefits of E-Commerce for Online Retailers <ul><li>Is interactive (can simulate face-to-face experience, but on a global scale) </li></ul><ul><li>Increases information density (amount and quality of information available to all market participants) </li></ul><ul><li>Permits personalization/customization </li></ul>
  11. 11. E-Commerce Benefits to Dell <ul><li>No need physical Presence </li></ul><ul><li>Global Reach </li></ul><ul><li>Cheap Price against Competitors </li></ul><ul><li>http://www1.ap.dell.com/content/products/category.aspx/notebooks?c=au&cs=audhs1&l=en&s=dhs </li></ul>
  12. 12. Online Marketing <ul><li>Online market is an advance version of traditional marketing. Online marketing means marketing over the internet or web. It is a one of the way to advertise products to global audience. </li></ul>
  13. 13. Detail Description of Online Marketing: <ul><li>Affiliate Marketing : </li></ul><ul><li>Display Advertising: </li></ul><ul><li>Email Marketing: </li></ul><ul><li>Interactive Advertising: </li></ul><ul><li>Search Engine Marketing: </li></ul>
  14. 14. Benefits of Online Marketing for Online Retailers <ul><li>Information is distributed at global level </li></ul><ul><li>relatively inexpensive </li></ul><ul><li>Recognisation of Users through Clicks </li></ul><ul><li>Flexibility </li></ul>
  15. 15. Online Marketing Benefits for Online Retailers <ul><li>Return on Investment: </li></ul><ul><li>Increase Competitive Advantage : </li></ul><ul><li>Provide Customer Convenience : </li></ul><ul><li>Meet Demand from Suppliers or Customers: </li></ul><ul><li>Streamline Operations: </li></ul>
  16. 16. Online Marketing Benefits to Dell <ul><li>No need Traditional Marketing </li></ul><ul><li>Global Reach </li></ul><ul><li>Cheap Price against Competitors </li></ul><ul><li>No need hire Marketing People </li></ul>
  17. 17. E-Customer Relation Management <ul><li>E-CRM is a term that covers concepts used by companies to manage their relationships with customers through Internet. </li></ul>
  18. 18. Benefits of E-CRM for Online Retailers <ul><li>Customer management </li></ul><ul><li>Knowledge management </li></ul><ul><li>Account management </li></ul><ul><li>Case management </li></ul><ul><li>Back-end integration </li></ul>
  19. 19. E-CRM Benefits to Dell <ul><li>Increase customer revenues </li></ul><ul><li>Discover new customers </li></ul><ul><li>Make call centres more efficient </li></ul><ul><li>Simplify marketing and sales processes </li></ul><ul><li>Organisational growth </li></ul>
  20. 20. Incorporation of technologies in unit <ul><li>Return on Investment: </li></ul><ul><li>Increase Competitive Advantage : </li></ul><ul><li>Provide Customer Convenience : </li></ul><ul><li>Meet Demand from Suppliers or Customers: </li></ul><ul><li>Streamline Operations </li></ul>

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