What Is
Marketing Strategy?

Olya Zakharova, PhD

4 February 2014
RoadMap
• Setting Business
Goals

• Creating Value
Proposition

• Marketing Strategy
Process

• Marketing Strategy
Plannin...
Setting Business Goals
Marketing Strategy Process
Understanding Customers
• Segment a Market
• Establish the Segmentation Hypotheses
and Variables
• Develop a Customer List...
Analyzing Marketing Opportunities
Creating Value Proposition
Marketing Strategy Planning
• Who – Customer
• What – Problem
• Why – Value
• Where – Channel
• How – Marketing Tactics
• ...
Marketing Strategy
Implementation and Control
For more information…
Email: harizmalife@gmail.com
Skype: harizmalife

Olya Zakharova, PhD
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What Is Marketing Strategy?

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What Is Marketing Strategy?

Что такое маркетинговая стратегия?

Published in: Business, News & Politics
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What Is Marketing Strategy?

  1. 1. What Is Marketing Strategy? Olya Zakharova, PhD 4 February 2014
  2. 2. RoadMap • Setting Business Goals • Creating Value Proposition • Marketing Strategy Process • Marketing Strategy Planning • Understanding Customers • Marketing Strategy Implementation and Control • Analyzing Marketing Opportunities
  3. 3. Setting Business Goals
  4. 4. Marketing Strategy Process
  5. 5. Understanding Customers • Segment a Market • Establish the Segmentation Hypotheses and Variables • Develop a Customer List • Prioritize • Test the Hypotheses • Collect the Data • Learn a Lesson
  6. 6. Analyzing Marketing Opportunities
  7. 7. Creating Value Proposition
  8. 8. Marketing Strategy Planning • Who – Customer • What – Problem • Why – Value • Where – Channel • How – Marketing Tactics • When – Action Plan
  9. 9. Marketing Strategy Implementation and Control
  10. 10. For more information… Email: harizmalife@gmail.com Skype: harizmalife Olya Zakharova, PhD

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